There truly is no one-size-fits-all answer for communications outreach, and the 8th graders in Sarah Milling’s class at East Middle School demonstrated that when they created and implemented their own campaigns aimed at marketing a book to their peers in the 8th grade math class.
Regular readers of this blog might remember that Wendt got involved in this project last February, when Sarah reached out to us. Read all about it here.
With the school year coming to an end, it was time for the top two students in each class, 12 students in all, to bring their presentations to The Wendt Agency for a show and tell. And what a show it was; these young marketers had done their homework and then some!
We watched animated videos, heard about scavenger hunts and special PA announcements, checked out customized websites, read peer reviews, took quizzes, and played online games based on book characters. These middle schoolers used any and every tactic they could to reach their target audience in an impactful way that would lead to action. Marketing at its simplest and finest.
In the end, East Middle School’s 8th grade math students learned about a lot of good books for their summer reading lists, the 8th grade English students developed their marketing muscles, and The Wendt Agency got to watch the next generation of communications specialists get their feet wet.
Win – win – win!