December 20, 2015
The Wendt office email was buzzing a few days ago as we all started forwarding the link to this holiday commercial.
What could make us so interested in a TV spot for a British department store? Quite a few things, actually:
- High production values
- Integrated, but not overwhelming, product promotion
- One of the most adorable little girls around
- Emotionally affecting tone
Yes, the spot is a bit sweet and dripping with a combination of nostalgia and sentimentality, but it doesn’t go over the line. It manages to feel real, rather than fake. In short, it is charming and cozy and just perfect for the holidays. There’s no hard-sell here, this spot is all softness. John Lewis is a major department store chain selling everything from boots to frying pans to perfume, and yet….this ad is all about the power of a single, perfect gift.
The company is well-known in the United Kingdom for its holiday ads. Heck, The Telegraph has even put together a list of the top five John Lewis TV ads, in case you want to get all sentimental. Or, this being 2015, you can always use #manonthemoon to follow the conversation.
I’m still not sure if it is my personal favorite Christmas commercial for 2015, but it is certainly a strong contender. How would you vote? Is it THE spot, or is there another one you would nominate for the honor this year? Let me know in the comments section. I cannot wait to see what moves you this season.