Shodair partnered with Wendt on a rebranding project to tie their two organizations – specialized psychiatric care for children and a nationally recognized genetics program – together more cohesively. Wendt worked closely with Shodair on creating a cohesive brand highlighting what makes Shodair so special and unique. An anchor of this rebranding campaign was a redesigned content-rich website. The goal was to create an updated, modern website with a clean design that is an accurate representation of who Shodair is and what they do best. It provides an immediate emotional connection that invites visitors to explore the site further while encouraging support for Shodair. The site takes into consideration the many types of users and is built with an intuitive navigation and content strategy to accommodate the different user roles. The site features a variety of integrations, including a patient portal, bill pay, donor Blackbaud database, and an employment database. In addition to the public site, Wendt also created an intranet for Shodair team members with a variety of tools, resources, and integrations.
Shodair partnered with Wendt on a rebranding project to tie their two organizations – specialized psychiatric care for children and a nationally recognized genetics program – together more cohesively. Wendt worked closely with Shodair on creating a cohesive brand highlighting what makes Shodair so special and unique. An anchor of this rebranding campaign was a redesigned content-rich website. The goal was to create an updated, modern website with a clean design that is an accurate representation of who Shodair is and what they do best. It provides an immediate emotional connection that invites visitors to explore the site further while encouraging support for Shodair. The site takes into consideration the many types of users and is built with an intuitive navigation and content strategy to accommodate the different user roles. The site features a variety of integrations, including a patient portal, bill pay, donor Blackbaud database, and an employment database. In addition to the public site, Wendt also created an intranet for Shodair team members with a variety of tools, resources, and integrations.
Marketing motivation and Wendt shenanigans worthy of a subscription.
A news broadcaster turned media aficionado, Carol has been a driving force at Wendt for decades. Press books. Newspaper clippings. Faxed insertion orders. She’s seen it
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
