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3 Tips to Successfully Market Your Small Business

Best practices for search engine optimization

Marketing your small business is crucial if you want to succeed. However, if you are like most small business owners, you are wearing many hats and it is hard to find the time. Unfortunately, there is no magic bullet to have the best marketing plan for your small business. Consider the following to establish a successful marketing plan:

1. Know your Audience.

One of the biggest mistakes small businesses make is trying to reach everyone with their advertising. The truth is you don’t have what everyone desires. Once you have identified that target audience, explore further to understand them and how you can reach them in the most authentic way.

2. Create Goals and Objectives

You cannot measure your success if you are not setting your goals. Your goals should be SMART

Specific – Marketing goals should be very specific. Saying you want to improve your sales is vague. Saying you want to improve your sales 10% is clear.
Measurable – Have a tangible way of measuring your marketing goals. You will spend money on your marketing to increase your business. However, if you are not tracking the business, you will have no way to see if your goals are successful.
Attainable – Don’t set unrealistic goals. It is important to consider any limitations that might impede your goal.
Relevant – Make sure the goals are moving your business forward. There should be a real benefit attached to reaching your chosen objective.
Time – Set a timeline for when you are going to accomplish your goals. In the next 12 months, I want to increase my sales 10%.

3. Create a strong brand.

A brand is more than just a name, a logo, and colors. A brand is a promise to your customers that they can expect quality, reliability, and consistency from your business.

Small business owners often feel like they are alone on an island. If you struggle with communicating your business to the public, it’s time to seek professional guidance. At The Wendt Agency, we work with small businesses to become true partners to help clients establish a strong brand and understand their audience so that they can achieve and exceed their goals.

Want to gain more small business marketing insight? Sign up for our monthly newsletter The Wendt Word, where you’ll get marketing news, insights, and Wendt culture.

Kattie Meyer, Account Manager

The Wendt Agency

Before joining our team at The Wendt Agency, Kattie owned her own small lifestyle boutique, Motifs. Kattie understands the hardships that small business owners face. She handled all aspects of marketing her small business and adds that knowledge value to her clients.

2021-10-12T15:24:46-06:00September 29th, 2021|Industry Trends, Uncategorized, Wendt Buzz|0 Comments

Crisp Fall – Free Wallpapers

The morning air turns crisp while there is an undeniable change in the color of the leaves. Shorts and tank tops turn into sweaters and scarves. Pumpkin spice latte and burnt orange hues become the new standard. Fall has arrived, and we are so excited to enjoy every minute of it.

-The Wendt Agency

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2021-09-22T08:56:48-06:00September 16th, 2021|Uncategorized, Wendt Buzz|0 Comments

Endless Summer – Free Wallpapers

Outside is calling. Kids are selling homemade lemonade on the corner for 50 cents. The sound of lawnmowers in the neighborhood roar a bit too early in the morning. And new adventures are waiting to be experienced. Summer is officially here, and we couldn’t be more excited to enjoy every minute of it.
– Go for it!

 

-The Wendt Agency

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2021-06-11T08:18:23-06:00June 11th, 2021|Uncategorized, Wendt Buzz|0 Comments

Our Newest Team Members Weigh in About Working at Wendt!

Welcome to Wendt

Here at The Wendt Agency, we have been fortunate enough to welcome five new team members in the last 14 months. It’s been wonderful for us, but we wondered how the newest Wendt-ites were feeling about things. So, we asked them how things were going and, honestly, the answers are too amazing not to share.

The day I walked into The Wendt Agency, I knew I would never want to leave. Within these walls, I found the greatest group of highly intelligent professionals, each extremely gifted in their position. Each so welcoming, encouraging, and supportive – I felt as though I was being adopted into a great family! I love that each day I have the opportunity to work hard, learn something new, and watch creativity flow as we all act as one cohesive unit, helping create success for our valued clients!

Haley Thomas, Production Manager

There are several reasons why I enjoy working at Wendt; the chance to learn new things, the atmosphere, and the people. We all have our own special skills and roles. Being a website developer, there are always new tools that are coming out and I feel like I’m always encouraged to research new trends that can benefit our clients and help me evolve as a developer. Having my own office brings a warm sense of comfort as I’m able to surround myself with items and memories from my home and family. But, we also have an open office, and it’s great to hear everyone engaging in conversation throughout the day, whether it’s ideas for projects, or just checking in to see how someone’s day or week has been going, or how their weekend went. I could write a couple of pages of why I feel like Wendt is and has always been the place for me, but to sum it up, this has been a dream come true and I can’t imagine taking my passion for website development anywhere else, anytime soon.

Justin Porter, UX/UI Designer

I expected to be challenged in my new job at Wendt. What I didn’t expect, but have enjoyed, is being surrounded by a supportive team that pushes me to stretch my limits and grow in my position. I am learning new things and finding out more about myself in the process. Becoming a part of The Wendt Agency was a positive, albeit unnerving, leap for me. One I am happy I took!

Jennifer Beisecker, Accounting Assistant

Working for Wendt has been eye-opening, especially the number of hands that touch a single marketing piece we present to the client. The teamwork that goes into the planning, creative process, and execution is such an inspiring process to observe. Before starting at Wendt, I knew that there was a fantastic culture, but I did not realize how much they all depend on each other to get the work done. I feel incredibly lucky to be able to add my talents to the team.

Kattie Meyer, Account Manager

Starting a new job is like going on a first date. The expectations of both parties are pretty high. There may be some initial confusion. And more than one misadventure may be experienced by all, but, throughout the whole process, you can’t help wondering to yourself, “could this be the one?” Since joining Wendt in February as Content Creator, I am constantly impressed by the professionalism, the breadth of expertise, and the “we really, really, really love working here” attitude each Wendt staff member exudes. Knowing this going in, I feel confident that I am a part of something special, and I cannot wait to dive in.

Gwen Fleming, Content Creator

2021-05-10T13:30:12-06:00March 25th, 2021|Reflections, Uncategorized|0 Comments

Spring is Blooming – Free Wallpapers

Have you looked outside lately? Spring is here! Brown grass is giving way to new green shoots. The tiniest flowers are emerging between last fall’s left-behind leaves. And the fresh spring air blows warmer every day. Sunshine is the best medicine – we couldn’t agree more!
Happy Blooming!
-The Wendt Agency

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2021-03-19T10:31:53-06:00March 15th, 2021|Uncategorized, Wendt Buzz|0 Comments

The Winter Season: Free Wallpapers

This holiday season may feel more unique in many ways, but that doesn’t mean we aren’t able to enjoy the warmth and magic we’ve experienced in years past. Festive lights on houses to drive by, and mugs of hot cocoa to sip on. Nights spent by a warm fire or snuggled up next to a decorated tree. Tasty treats to make and comforting smells wafting from our kitchens.

From all of us at Wendt, this year especially, we wish you warmth and well-being and a very Merry Christmas!

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