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Spring has arrived: Free Wallpapers

After a long and cold winter, we’re just going to say it: SPRING HAS ARRIVED. And that means longer daylight hours, bright blue skies, melting snow, and the fresh air that comes this time of year. So get out and enjoy everything spring has to offer. We know we will!

-The Wendt Agency

Click to download wallpapers:

2019-03-26T16:33:15-06:00March 21st, 2019|Uncategorized, Wendt Buzz|0 Comments

Going for the goal: Media planning in 2019

“Let’s start at the very beginning – a very good place to start.”

That might be good advice for the von Trapp family singers in the “Sound of Music,” but it’s pretty bad advice when you are planning a media strategy. In fact, if you want your media plan to be a success (and who doesn’t?), you need to start at the end — what is your goal?

Modern media truly has something for everyone, and a strategic media plan will take advantage of the strengths of each media from social to magazine to terrestrial radio to native. But all that thoughtful planning is wasted if it doesn’t achieve the actual goal of the campaign. It might be a solid plan delivering a lot of eyeballs or making the phone ring or pushing traffic to your website, but if what you really wanted was to have people attend your open house, then it’s not actually a great plan at all. In fact, it is a failure.

The first step of any strategic media planning process should be determining the goal; what is this placement supposed to do? Why is your business willing to spend money on paid media? What result will mean those dollars were well spent?

Once you know that, you will be able to create a media plan destined for success!

BY CAROL KRUGER, SENIOR VICE PRESIDENT

2019-04-22T13:11:34-06:00March 6th, 2019|Culture, Industry Trends, Uncategorized|0 Comments

Be Merry: Free Wallpapers

Christmas is the most wonderful time of year. It’s the only time of year when you can wear ugly sweaters, enjoy copious amounts of sweets, and sing out loud to your favorite Christmas tunes. So this holiday season, enjoy all those little things that make this the most wonderful time of year.

Wishing everyone a very Merry Christmas!

-The Wendt Agency

Click to download wallpapers:

2018-12-17T13:14:48-06:00December 7th, 2018|Uncategorized, Wendt Buzz|0 Comments

Halloween – A Wendt Tradition

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Every company has a great celebration. Some have their summer picnic; maybe a catered night out at a baseball game. For others, their biggest celebration is the Christmas gift or cookie exchange. At Wendt, we are all about Halloween. Starting a month prior to the largest party of the year, we pull out all the stops. We even have a Halloween Party Planning Committee.

What happens when you put a group of creative brains in the room – each with their own quirks and eccentricities? Innovation! This is great during the year when we are working on campaigns and need to design the next beautiful website, magazine advertisement, or PR push. When it comes to Halloween, though, it means fierce competition. The winner of our annual costume contest walks away with a day off with pay! A day of paid time off brings out everyone’s best ideas.

Take a look back at some of our favorite costumes over the years. Check our Facebook on October 31 to see what shenanigans we have gotten ourselves into this year!

2018-10-30T10:59:32-06:00October 29th, 2018|Culture, Industry Trends, Uncategorized|0 Comments

Hello Fall: Free Wallpapers

Nothing beats the sights and smells of fall. The amazing colors, the crunch of leaves as you walk down the street, and let’s not forget about cozy sweaters and pumpkin-flavored everything. Oh, and college football! These are just a few of the things that make it a bit easier to say goodbye to summer and hello to fall!

-The Wendt Agency

Click to download wallpapers:

2018-10-10T13:31:30-06:00October 9th, 2018|Uncategorized, Wendt Buzz|0 Comments

Casting and Creativity

When you think about fly fishing, whether you are familiar with the subject or not, it may seem pretty straightforward. I mean, all you are really doing is casting something that looks like food on a hook to a hungry trout who hopefully is willing to eat it. It’s as simple as that, right? To some, this is as complicated as fishing needs to be. To me, a graphic designer by profession and fly fisherman by obsession, I have found correlations between the two subjects as my experience with each has grown over the years. There are parallels between fly fishing and graphic design that help me better understand each subject. And when you apply certain principles that are proven to be successful in each field, you begin to realize how similar and harmonious fly fishing and graphic design really are.

Casting and Creativity

Have you ever found yourself watching, mesmerized, as a fly fisherman casts a fly rod? The way the fly line loops and unravels through the air, the fly landing ever so delicately on the water. It looks effortlessly beautiful, and it’s hard not to stare, like you are in some type of trance. At times, I find myself doing the same when I see a well-executed logo or design. The way the layout, typography, and patterns all come together to look effortlessly beautiful. Like a fly cast, a series of well-thought-out steps and methodical actions need to be accomplished in order to achieve a successful design. I often find myself taking the fly cast approach when starting a new design layout. The mechanics must all come together to achieve cohesion and beauty.

 Fly Choice/Font Choice

Choosing what fly to use can have a dramatic outcome if not given careful attention. In fly fishing, the size, shape, and color of the fly are the most important factors in getting the trout’s attention and determining how successful your catch rate will be. This same formula can apply when choosing a project’s font. If any one of the aspects within the formula is off, the result can hinder the effectiveness or success of the overall design. Thinking about size, shape, and color when choosing a font for a headline on the roadside billboard will determine how effectively I “hook” the attention of my intended audience, therefore making the overall advertisement a success.

 Presentation

In fly fishing, presentation trumps everything! How well you present or sell the fly will determine how successful you are in terms of hooking trout. This holds true in the marketing/advertising world. As a graphic designer, I must think in terms of how I am going to present my ideas for any given project to the client and their customers. It’s learning about their target audience and what convinces them to buy my client’s products or services. How effectively I sell this message graphically/visually will ultimately determine how successful the campaign is.

Blurring the lines between fly fishing and graphic design has made me think outside the box in terms of how successful I am in each practice. Both are a passion of mine, and I strive to be the best I can be in each role. Ultimately, the goal is landing the biggest client – or trout of a lifetime.

BY JOHNNY EWALD, GRAPHIC & DIGITAL DESIGNER

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2018-09-13T12:59:10-06:00September 12th, 2018|Culture, Industry Trends, Uncategorized|0 Comments

Care and Feeding of Your Touchpoints

As marketers, we invest a considerable amount of time celebrating the virtues of consistency, simplicity, and clarity. And all of it is true, especially during the all-important process of defining your brand. Delivering a high-quality, memorable experience at every touchpoint is the very essence of defining and maintaining a brand. It is how customers see your company.

Touchpoints allow customers to have experiences every time they “touch” any part of your product, service, brand, or organization across multiple channels and at various points in time. Parking your company car at the county fair? It’s important that your signage and logo are in excellent condition, as this represents a touchpoint of your brand. In addition, make sure your vehicle is clean and free of dings and dents. Are you parked responsibly? (Asking for a friend – some of us are “between the lines” challenged.) As minor as all this may sound, it’s an opportunity to interact with potential customers.

From a wider perspective, touchpoints for tourism can occur at airports, entryways into the city or destination, front-line staff at hotels, convenience stores and restaurants. Think Disneyland. The company takes great care to ensure a quality customer experience from the ticket counter to exiting a ride. Touchpoints for your business occur online, in person, and with or without the consideration that the smallest transaction can positively or negatively affect your brand. Touchpoints allow prospective customers to become knowledgeable on the brand and the benefits offered and allow them to decide whether they continue their journey with your brand.

It’s also important to realize that in today’s world of social media and reviews, there are touchpoints you can’t control. These can include a customer’s experience when they interact with your product, including visiting your website. Social media has become an amplified “word of mouth,” where a shared experience – good or bad – may influence others’ perceptions toward your brand. There are touchpoints you create to develop and maintain your brand. These include the way you merchandise your space, collateral, and any other messaging through physical channels. Other touchpoints come in the form of customer interaction. Employees, website experience, and customer service all play a huge role in your brand’s ability to provide positive touchpoints and, ultimately, create advocacy with your customers to maintain their loyalty and promote your brand to others.

Whether your business has been around for decades or you are a fledgling new company, brand development – through the care and feeding of your touchpoints – helps you identify a powerful and effective way to connect with your audience. Wendt has considerable experience and success in defining and managing brand reputations. Let us help you identify what makes you unique. Then all that’s left is to believe it, live it, and share it!

BY JOHNA WILCOX, ACCOUNT MANAGER

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2018-08-23T09:27:11-06:00July 30th, 2018|Industry Trends, Uncategorized|0 Comments

Summer Internship Spotlight – Bailey Collins

I spend a lot of time hearing the word “no.” This is no one’s fault in particular. In fact, I’ve been led to believe impossibility is a reality of the fields I’ve chosen to work within. It always starts small: “No, there aren’t a lot of women behind the scenes in advertising,” or “No, creative careers won’t pay well enough to live.” I’m told offices are depressing, firms are immoral, and freelancing isn’t feasible. I’ve heard every starving artist and English major joke there is to hear.

It should be apparent to me by now that my chances at success are slim to none, which is why Wendt blew my mind when I heard of it, and why it has become such an amazing opportunity for me now.

I am a junior at the University of Montana, majoring in creative writing and English literature, minoring in graphic design. I’ve known I wanted to write since I was 12, and have so far avoided the stereotype of the indecisive college student. However, I’ve always known that it’s a long-shot that I will ever become a millionaire with my words alone. Advertising and media arts felt perfect for me. It’s not only a way to feed myself and keep the power on as I write my books but a career that will allow me to stay engaged with my hobbies and feed my creative side. Advertisement spans so many of the fields that interest me– photography, psychology, digital art, design, animation, even writing– that I can’t imagine a more tailor-made career path for myself. That’s even without considering the constant demand and steady growth that’s so conspicuously lacking in many other artistic fields.

But, but, but. There’s still the naysayers. Not many women. Not enough money. Not a good environment. Not much opportunity for advancement.

Since beginning my internship at the Wendt Agency, I’ve job shadowed with many of its employees, spanning from finance to design to social media. Nearly all of these positions are filled by women. Their management is staffed by people who have grown with the company, promoted from within their own ranks. Every day I’ve come in to observe, I’ve been met with laughter and casual camaraderie in what is quite possibly the coolest and most interesting office building I’ve ever been in, with open spaces, curving walls, and music playing through the hallways that changes day-to-day. Several of these employees support families, and since the office is closed on weekends, speak enthusiastically of being able to spend time with them. I find the work, the environment, and the company to be incredibly engaging and uplifting, with projects that speak to my interests and my morals. And those are the days when there aren’t any dogs in the building– because, as I was nonchalantly told on my first day, Wendt is dog-friendly.

In short, Wendt is pretty much what would happen if I could build my perfect workplace. It’s been really inspiring to see such an example against all the negatives and impossibilities I’ve been fed since a young age, especially since many of the stories I’ve heard have been similar to my own in terms of interests and education. Already, many of my own future plans have been influenced by the things I’ve observed at Wendt.

Hopefully, my enthusiasm is apparent. Each day I’m present, someone in the office asks if I’m getting bored yet, and each time, I respond that they’ve underestimated my nerdiness and appreciation for the entire Wendt process. I am far from bored and extremely grateful for the chance to spend a portion of my summer in such an interesting way.

BY BAILEY COLLINS, INTERN

2018-07-26T09:44:47-06:00July 3rd, 2018|Industry Trends, Uncategorized|0 Comments

The Devil is in the Details: Editors Matter in the Business World

The Devil is in the Details

Have you ever gone to a website to purchase an item or research a subject, but once there you realized the content was full of typos and grammatical errors?

Did your trust in the company immediately change?

Did it make you think twice before entering your credit card number?

Did you *eye roll emoji* at the liberal use of LOL speak?

It’s easy to take small details like punctuation and word usage for granted, but these small details can add up to a lot of trust and can mean the difference between someone choosing your services or going to your competitor.

In fact, Adweek reported in 2014 that a study by U.K. firm Global Lingo found that 59 percent of respondents said they would avoid doing business with a company that had obvious errors on their website.

Details matter.

So what’s a business to do?

The most obvious answer is to hire someone whose job it is to prevent such mistakes. But does such a position exist? It does, and those who do it are called copy editors.

Copy editors work to ensure products are accurate and free of errors before they go out to the public. But copy editing goes beyond making sure you have the correct they’re or their. It includes rewriting copy to make it clearer and ensuring that the tone and phrases are appropriate for the audience. Different audiences require different content – the general public doesn’t necessarily want to read a website full of scientific jargon. And while there’s a time and place for LOLs and emojis, there are also plenty of instances such casual conversation is inappropriate.

Editors will often be tasked with fact checking and ensuring a business’s brand is being used consistently across different platforms (print, online, and social are just a few examples). And a good editor will catch copy that might be embarrassing for the company.

Imagine leaving the “g” out of that delicious angus burger. And, of course, there’s the infamous public vs. … well you know.

There also are plenty of social media pitfalls copy editors can keep your business from falling in. Taking advantage of trending hashtags can be a clever way to get your message out, but it can also backfire if a company doesn’t do its research. In 2014, DiGiorno jumped on a trending hashtag to sell pizza. Except the hashtag, WhyIStayed, was intended to draw attention to domestic violence. The pizza company later apologized, saying it did not read what the hashtag was about before posting.

A copy editor can help spot these errors before they go out to thousands of customers or become billboard-size typos.

So the next time your company is ready to unveil its latest campaign, make sure you have a copy editor take a look at what you’re presenting. Taking that extra step now can save you from embarrassment in the future.

“Copy editors keep your business on brand and error-free.”

TIFFANY ALDINGER, PRODUCTION MANAGER

2018-05-29T09:54:02-06:00May 29th, 2018|Industry Trends, Uncategorized|0 Comments

Finding Balance as a Mom

This Mother’s Day will mark the fourth year I am celebrating the holiday as a mommy, and I thought it would be the perfect time to reflect on the challenges and triumphs that come along with being a mom.

Finding the right balance in life can be a constant but important struggle in order to be the best version of myself, whether that is creating a marketing plan for a client or playing Barbie dolls with my 4-year-old daughter. While there are days I feel like I am struggling and everything is spiraling out of control, those are balanced with days where I am incredibly productive and proud of my abilities both in the workplace and as an engaged mom. When I begin to feel overwhelmed and question the amount of time I am away from my kids during the workweek, I remind myself that I am working not just for me, but for my little “me”s. I am being a role model for them, striving to set the example that they can accomplish anything they put their minds to. Even though I may have occasional doubts, I know I am modeling strength, passion, and determination.

The Wendt Agency - Thanks MomI can honestly say I find joy daily in both areas of my life – work and home. I feel energized and ambitious in the office, where I am surrounded by people I have a huge amount of respect for, as we collaborate and create solutions and strategies together. After a full day’s work, I can feel drained from all the mental stimuli and problem solving, but as I pull into the driveway to pick up my kids and see them jumping up and down waving out the window, it gives me the energy I need to give 100% of myself to the people who love me most.

I believe motherhood has made me a better leader and employee and, vice versa, my career has given me tools to be a better mom. Problem solving, patience, multitasking, confidence, perspective, adaptability, empathy, and resilience – these are all traits that I practice daily in all areas of my life. It takes perspective and patience to manage my 4-year-old’s meltdown when I give her a pink cup instead of a green one, just as it takes adaptability and confidence to put together a new-business presentation for a piece of business Wendt is pitching. Practice makes perfect! Well, OK maybe not perfect, but practice helps.

I would be remiss to not give credit to those around me who constantly provide the love and support I need to be a productive and happy mom.

My incredible mother is on speed dial daily. She instilled in me hard work and dedication, working two jobs during my childhood, but was there for me always. My loving and supportive husband is an amazing hands-on dad who sets the perfect example for our kids. I am thankful Wendt is an awesome, supportive workplace that encourages home/work balance. I also draw strength from all the other women in my life who play a role in providing support and love as amazing grandmothers to my children as well as my other mom friends who can relate to the daily challenges.

Plus, there is a vast amount of social posts and blogs about the craziness and pressures of motherhood that has provided me with great insight as I continue to practice being the best employee and mommy I can be. Below are a few of my favorite blogs.

http://www.workingmommagic.com/

https://www.mother.ly/work/

https://www.today.com/parents

So here’s to all the moms out there trying to find balance. You should be proud of everything you do!

Say Thanks to your Mom with a custom Facebook frame

To use the frame, launch your Facebook app and select the camera. Before or after you take a photo, tap on the wand located at the bottom left of your screen. Click frame image on lower right, and it will show you a list of frames. You can also use it as a profile photo. To do so, hover over your profile photo and click “update profile photo” and select “add frame.”

ADD FRAME

MEET OUR MOMS

By Jennifer Fritz, Client Services Director

2018-05-12T07:02:23-06:00May 11th, 2018|Reflections, Uncategorized|1 Comment

Jump into Spring: Free Wallpapers

The sun is shining, the snow is starting to melt, and flowers will soon begin to bloom – welcome to spring! Take it all in and feel sunny even on a cloudy day with these free desktop and mobile wallpapers designed just for you.

Happy spring!

-The Wendt Agency

Click to download wallpapers:

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2018-03-26T13:46:13-06:00March 26th, 2018|Uncategorized, Wendt Buzz|0 Comments

An enigmatic and complex purple takes center stage

ultra violet purple

The new year is here and that means it is time to welcome the Pantone Color of the Year: Ultra Violet. Described as inventive and imaginative, complex and contemplative – this is not a color that blends into the background. This blue-based purple seems to need you to notice it, and notice it we have. The internet is brimming with tips on using this color in 2018. In the mood for some shopping? You can find everything from ultra violet chairs to candles here: Shop ultra violet

Looking to spend the cold winter months inside rearranging the furniture and knickknacks? How-to use ultra violet in decor

Of course, the fashion industry is all over this: How-to wear ultra violet

Ultra violet makeup gets a little tricky for most of us, but check out Kerry Washington’s eye makeup at the Golden Globes. Now THAT is a look that will not get you any side-eye!

So, maybe January is a good time to contemplate where you could inventively use this complex color, or just imagine how an ultra violet coffee mug would brighten your day. Either way, you are probably going to be seeing this color around a lot for the next 12 months.

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purple nails
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Photo by Radu Mihai on Unsplash
2018-01-11T10:21:47-06:00January 11th, 2018|Industry Trends, Uncategorized|3 Comments

Wendt Wins Two W³ Awards

The W³ Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning websites, web video, and online marketing programs.

Wendt was honored with two Silver W³ Awards, a great accomplishment especially considering there were over 5,000 competitive entries in this year’s awards! Our strong partnerships with the West Yellowstone Chamber of Commerce and the River’s Edge Trail Foundation provided the groundwork to produce these cutting-edge, award-winning websites.

For more information on each project, click links below.

2017-12-20T09:30:22-06:00December 11th, 2017|Uncategorized|0 Comments

A Wendtastic Holiday: Gifts!

It’s the most wonderful time of the year, and it’s about to get sweeter!

Introducing a Wendtastic Holiday – 25 of the best Christmas songs, handpicked by yours truly. From timeless classics to off-beat gems, we’ve compiled them all. And if that doesn’t get you in the spirit (it will), download one of our free Christmas wallpapers! We recommend hipster Santa.

Happy Holidays!
-The Wendt Agency

Click to download wallpapers:

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2017-12-19T10:34:38-06:00December 5th, 2017|Uncategorized, Wendt Buzz|0 Comments

PR – What They Teach You and What They Can’t

PR, Public Relations - The Wendt Agency

Let’s get one thing straight. Public relations isn’t marketing, it’s not advertising, and it’s not social media. It’s not all about media relations and it’s not just for businesses. The PR I practice is all of these and not just one. The PR I practice is not spin, but is truth and honesty in a truly transparent manner. The PR I practice is both everything and nothing like I was taught.

You go to college for four years, or more, expecting to learn it all — how to write, how to speak, what to say, what not to say, how to reach the media, how to write a press release … you get the idea. And in some ways you do learn it all, and in some ways you don’t, you can’t. Here’s the breakdown.

We write; it’s what we do. It’s what we were taught to do. No matter how good the story, or pitch, or topic, if you can’t write it, what’s the use? That much is true and always will be. What we’re not taught is how to write well outside of class. All the time. 24/7. PR, as a profession, is not just a 90-minute class with a take-home writing assignment. It’s your job, for eight hours, every day. My advice: find your zone, get in it, and never leave.

Now let’s talk style. Where I come from, it was AP Stylebook do or die. Where I currently reside, it’s AP Stylebook do or don’t die, depending on the client, plus or minus a few things. Do I still reference the AP Stylebook almost every day? Absolutely. Do I experience inner conflict every time I have to go against it? It would be wrong not to. But at the end of the day, I was forced to learn one giant lesson: we all have to make sacrifices. And yes, unfortunately, that sometimes means using the Oxford comma (cringe).

Now we get to transparency, the characteristic that seems to get in everyone’s way, but which is really the simplest of them all. During my four years as a PR major, every PR class promised three things: an ice breaker, a mock campaign, and a lesson on transparency. What I could never figure out is why transparency, the most important characteristic, was also presented as the hardest. Don’t get me wrong, the correlation between the two is certainly not lost, but there’s a reason they call it lying between your teeth — because it’s hard, or at least it should be. Okay, so that’s not the reason, but the logic isn’t bad. Look around and you’ll find that the most confident speakers are those who know what they are talking about. When it’s the truth you’re speaking, there’s no lies to remember or stories to cover up. Just facts. Confronting the truth may be hard, but speaking it will be the easiest thing you’ve ever done.

The biggest thing they don’t teach you is that school is never over. No matter your education, there are always going to be lessons that are left out or can’t be taught. These are the lessons that you must seek, find, and hold onto for dear life.

By: Caitlin Lindsay, Publicity Coordinator

Caitlin Lindsay - PR The Wendt Agency

 

 

 

 

 

Article originally appeared in the Great Falls Tribune.

2017-11-16T09:58:58-06:00November 16th, 2017|Reflections, Uncategorized|0 Comments

Media Buying: Then and Now

By: Pamela Bennett, Senior Media Planner/Buyer

The Wendt Agency has been handling media buying services since it was established in 1929 and has witnessed firsthand the evolving landscape as technology changes consumers’ behaviors.

In the past, a majority of advertising consisted of the main media at the time – newspapers. Newspaper placement strategies were pretty simple. Plans and buys were based on the size of an ad, the frequency of placement, and, if the budget allowed, color for impact.

Newspaper placement would consist of various flights. For instance, in the archives of The Wendt Agency, we have books of old newspaper ads that were done for local businesses, including Sapphire Flour, Great Falls Select, Norwest Bank, Eddy’s bread and many others. Campaigns were developed by product line and messaging. It was common to see several ads for the same business promoting different product lines in the same daily issue or weekly flights. In the “Mad Men” days, from the 1940s to the 1960s, newspapers had the lion’s share of the advertising budget.

 

That simple process has since shifted and become complex in today’s media landscape. Media vehicles are fragmented, varied and require a depth of knowledge outside a typical business owner’s expertise or time. For those who retain agencies or have marketing departments, much of today’s media plan work is built on developing strategies that look at the gamut of options in the marketplace, and the most effective and cost-efficient strategies for reaching today’s consumers.

Media planning and buying is varied. My role at Wendt is to review, analyze and propose media campaign strategies that take into account the complex world in which consumers live. People are bombarded every day by advertising from every conceivable source.

On a daily basis, the average consumer is exposed to:

Newspaper ads, magazine ads, billboards, outdoor signs, point-of-sale signage, direct mail, coupons, receipt ads, grocery cart ads, gas pump advertising, bathroom stall ads, kiosk ads, shopping mall ads, airport waiting area ads, and doctor’s office and hospital waiting area video display ads. If you’ve been to a sporting event, you’ve seen mascots, stadium signs and programs. Even an event sponsorship such as a home and garden show would be considered an advertising vehicle.

Then there are other traditional elements.

Radio has always been a reliable, cost-effective medium that utilizes reach and frequency, which can vary depending on the station format and audience. There can be short or long radio ads, remote broadcasts, and even news and weather sponsorships.

Television and cable advertising is directed at different demographics and audiences. Placement in specific programs and sophisticated dayparting make sure that ads are seen by the right demographic at the right time to ensure maximum reach and frequency for cost-efficient placement.

The emergence of digital and social media and other technology has created a huge shift in today’s media placement. We include digital strategies in every advertising campaign to ensure the ad reaches consumers who might miss traditional media placements.

A well-thought-out digital media campaign, whether it’s to reach the masses or is a hyper-local millennial campaign, is the most complex planning and buying I do at Wendt.

In the digital world alone, there are a multitude of strategies and objectives.

Online consumers are targeted every moment with search query ads, programmatic ad placement, direct publisher preferred placement, in-content native advertising, email advertising, e-newsletters, short video animation, cross platform strategies, mobile ads and text messaging placement. They’re all there – from your desktop, to your tablet to your mobile device.

Wendt also considers placement strategies such as geo-fencing, geo-targeted, demographically targeted placement, contextual and related-content placement. Recently, the advent of streaming ads on platforms such as Pandora, Hulu and Spotify, which include image ads and video, has changed the way Wendt develops ads for our campaigns.

Digital strategies such as in-newsfeed social media ads and custom audience targeting are ways we find consumers using the algorithms developed by Facebook and Google. You’ve all experienced it. When we utilize retargeting, your clicks on images and ads during your search activity allows advertisers to find you and “retarget” your behavior. You’ve become a viable prospect as “in-market.” Try looking for a hotel or airline ticket the next time you are on your computer and you’ll see you’re now part of a retargeting campaign.

In the early days of The Wendt Agency, media buying was simpler. Today it is more complex – customized and tailored to fit the budgets and demands of our clients. The ever-challenging task of finding and placing a mix of the best media tactics is a process we dive into every day to make sure our clients are reaching their target market.

2017-09-14T09:56:37-06:00September 12th, 2017|Industry Trends, Uncategorized|0 Comments

Remove These Phrases from Your Marketing Strategy in 2017

by Carol Kruger

 

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Many people ring in the new year with New Year’s resolutions. While personal resolutions do have mixed results—eating healthy gets pretty hard to do when the Valentine’s Day chocolate shows up—To strengthen your marketing strategy, I think each and every business owner should take a minute during the new year to banish these phrases from their marketing planning.

“There are plenty of customers out there.”

Maybe. But there are also plenty of competitors out there, and you have to fight harder today for each and every customer, each and every sale. Most customers are researching and buying products and services from those companies that take the time to communicate with them; to explain why their products and services are better than their competitors. Being engaged with customers and potential customers means your company is the one they will think of when they are ready to make a purchase.

“Our marketing isn’t driving traffic into our business or our website.”

If you aren’t getting customers in the door or visits to your website, I’m willing to bet your potential customers don’t really know enough about you. You need to do more than have one open house, run four newspaper ads a year, or do that one three-day paid campaign on Facebook. Consistently marketing your business throughout the year in various media using a wide variety of tactics will help you truly connect with your target audiences.

“Our product/service sells itself so we don’t need marketing.”

Having a loyal customer base is amazing—congratulations! But can you really afford to ignore potential new customers? Is your business so financially secure that you really could not handle even one more customer or sale? If you are truly thinking about your business long term, I am going to hope you understand the need to keep bringing in new customers. One excellent way to do that: make sure your marketing efforts are being seen and heard by more than your current customers.

“We can’t seem to reach our potential customers.”

Are you really trying to? Or are you trying to reach yourself or your customers from 10 years ago? Remember, just because you love a specific radio station or cable channel, does not mean your target audience loves it, or even knows it exists. Your customer might have very different media usage habits than you do, or even than they used to have. A decade ago you could probably run a very successful campaign targeting women 25-54 without including any social media. These days, it’s crazy if social media is not a part of that ad mix. The key here is getting to know your customers. Once you know them, you will have a much better idea of how to reach them with your marketing message.

The bottom line is that marketing is an important business investment. To make the most of that investment, you should evaluate your marketing strategy regularly, making adjustments as needed. This will help your business succeed—today, tomorrow, and a decade from now.

2017-02-22T11:37:55-06:00January 27th, 2017|Industry Trends, Uncategorized|0 Comments