This holiday season may feel more unique in many ways, but that doesn’t mean we aren’t able to enjoy the warmth and magic we’ve experienced in years past. Festive lights on houses to drive by, and mugs of hot cocoa to sip on. Nights spent by a warm fire or snuggled up next to a decorated tree. Tasty treats to make and comforting smells wafting from our kitchens.
-The Wendt Agency
Written by Justin Porter, UX/UI Designer
As Wendt’s UX/UI Designer, a focus of mine is to look at ways to enhance security on our clients’ websites. There are many tools available to increase security and decrease the likelihood of your site being hacked. Following are some best practices and resources to assist with this.
Create a Unique Username
The most common usernames are those that use the name of a business, a person’s first name, or ‘admin’, and those are what most hackers start with when trying to access a WordPress website. Therefore, it’s important to choose a username that is unique and not predictable. To view a great article that will help discuss the good, the bad, and the ugly of WordPress usernames, visit https://tinyblueorange.com/wordpress-usernames/. There are also other ways hackers find usernames, which is why generating a random password is your next line of defense.
Generate a Random Password
WordPress has the ability to generate strong and secure passwords with up to 25 characters using a combination of letters, numbers, and symbols. You will generate your own password when first setting up your profile but are able to edit your password after you have created your account. In fact, updating your password frequently can help strengthen the security of your site.
Having a hard time coming up with a strong password? There are plenty of password generators available on the web, including 1password.com/password-generator. The more obscure the password, the better! Writing your password on a note at your desk is definitely not the best way to keep a password on file. If you’re the only person using your computer and that’s your main method of accessing the back end of your website, you can select ‘remember me’ below the password field on your login screen. You can also save your password on your internet browser or use an online password manager.
Limit Login Attempts
Add another layer of security by limiting the amount of login attempts that can be used before being locked out for a period time. Though the lockout isn’t permanent, this is a great way to frustrate and limit potential hackers. For most WordPress websites, this ability is already built into the settings. However, for some older sites, you can use a plugin called Limit Login Attempts Reloaded which will give you the same protection.
Changing the URL of the Login Page
By default, the login page for a WordPress website is www.yoursite.com/wp-admin. Since that’s the first place a hacker will go to log in, consider changing that URL. WPS Hide Login, is a helpful plugin which allows you to safely change the URL of the login page.
Technology is always evolving and hackers are always finding new ways to infiltrate people’s sites. However, if you adopt WordPress security best practices, you will be significantly reducing the opportunity for someone to access your site.
We are back with more answers to the most-searched questions about marketing as determined by Google’s Autocomplete.
Q: How marketing agencies get clients?
A: By doing excellent work and strategic outreach. Marketing firms are constantly sharing their story – in meetings, on websites, through social media, in an RFP (request for proposal) – and showcasing their expertise. We know the importance of getting the word out about our skills!
Q: How marketing helps sales?
A: Marketing can analyze consumer data to build an understanding of the ideal or potential customer – likes, dislikes, communication styles, media usage, buying cycle, etc. – and create a customized marketing outreach program to bring those customers to the sales team.
Q: How marketing benefits our society?
A: It brings products and services to people’s attention, helping them find things which will make their lives easier. It helps businesses find the customers they need to succeed. It builds ongoing communication between people and businesses to benefit both.
Q: How marketing has evolved?
A: It has become more sophisticated and research based. Successful marketing is not about just throwing a message out there to anyone and everyone. It is a strategically based style of communication involving businesses and consumers in an ongoing two-way communication.
That’s it for this edition but you never know, we might be back with more in the future, so you’ll want to keep checking out our blog!
Google’s Autocomplete is a great way to speed up your search results since it helps fill in your request with popular queries. We were inspired by the WIRED Autocomplete series and decided to try our hand at answering the web’s most-searched marketing questions. And, people seem to have a lot of questions so, here is part one and you can look for part two in the future!
Q: How Marketing Works?
A: By creating awareness and interest in specific companies, products, charities, ideas, services, or experiences. People cannot buy new tires or set up a 529 college savings account if they do not know their options. Strategic marketing spreads the word and gets people talking.
Q: How marketing is changing?
A: Every day in every way! Marketing cannot stand still. It needs to constantly adapt to the ways people are communicating. Reaching the modern consumer is a complicated undertaking based on research, strategy, and using multiple media outreach channels.
Q: How marketing has changed over time?
A: Marketing has been around for centuries, adapting to changes in how we live and communicate. In our increasingly interconnected world, that means increasing digital marketing efforts to find people where they learn, work, and socialize online.
Q: How marketing and sales work together?
A: Marketing creates the awareness and interest while sales works to sell the specific product, service, or experience. Ideally, both work together to create a seamless interaction with the customer, so interest leads to knowledge which can increase sales and repeat purchases.
If you have a question about marketing, let us know in the comments!
February 1st, 1929, was the first day The Wendt Agency officially existed. Called Wendt and Bird Advertising, the agency had roughly 8 months to get established before the stock market crash in September 1929 ushered in the Great Depression. Was the next decade an easy one? Of course not; not for the agency, the state, or the country. But Wendt’s founders and early employees adapted and persevered – taking on event planning, testing cookbook recipes, and even working out of Wally Wendt’s garage for a while.
It is a history all of us at Wendt are proud of and one that inspires us during these challenging times. We are committed to our work, our clients, our community, and the success of each of them. The last 90+ years have seen this agency grow and change in innumerable ways:
- working in downtown offices, garages, and living rooms
- handling local, regional, national, and international outreach
- creating print ads, TV spots, websites, and social media strategies
- meeting in person, on a phone call, and by video conferencing
What hasn’t changed?
Our commitment to strategic thinking for our clients. Our team of 13 talented individuals might be working remotely these days, but we are still creating, still partnering with each other and our clients in innovative ways. Wendt’s not going anywhere. We are confident our founders would be proud.
To say the last six weeks have been hard and heavy is an understatement. We have certainly seen challenges and uncertainties, but we have also witnessed brands, teams, companies, and organizations across the world adapt to new ways of working and communicating with each other and their customers. Even though “curves may be flattening”, we all know the challenges and uncertainties will continue.
We also know that history demonstrates that brands who continue to advertise in an economic downturn benefit by long lasting boosts in sales and market share.
Following are a few client success stories we have experienced over the last month and want to share as examples of best practices in marketing during a crisis.
Stay relevant. Provide valuable and useful information. Be creative.
Shodair Children’s Hospital – It is an honor to partner with Shodair and watch as they navigate this very difficult situation with transparency, urgency, and grace. Shodair was incredibly responsive to COVID-19 and worked diligently and quickly to implement policies and procedures to ensure the safety of their patients, staff, and visitors. We worked with Shodair to create a special landing page on their website to house information, resources, and tips. Shodair has done a tremendous job of communicating internally and externally with daily updates posted on their public website and employee intranet. Shodair has also worked to develop content that is relevant, useful, and creative. Creating videos with ideas for kids’ activities at home, importance of sleep, hygiene, tips for teenagers, and more, has delivered important content to people who need it, and also helped to maintain the strength of Shodair’s brand and their mission to heal, help, and inspire hope.
Maintain brand strength. Pivot strategy.
West Yellowstone Tourism – Part of our annual strategy for West Yellowstone includes outreach for spring travel, promoting direct flights into Bozeman for a quick trip to West Yellowstone, as well as creating awareness for West Yellowstone as a meeting destination in the spring. This strategy had to quickly pivot as “stay at home” restrictions were put into place and the safety of travel was jeopardized. West Yellowstone chose not to abandon their media, but rather shift the message. Our outreach went from a “travel now” message to a “plan now, travel later” message. It is important for the travel region to remain visible and create inspiration for future trips. A couple samples of this messaging include an HTML email sent to their large database of subscribers as well as dynamic social ads.
West Yellowstone Facebook Ad
Shift in message. Reassure your audience.
Achieve Montana – Each year we partner with Achieve Montana to develop a marketing and communications strategy for increasing awareness of 529 plans, the importance of saving for higher education, and increasing enrollment numbers for the state 529 plan. Spring is always an important time period to promote the Achieve Montana message since it is after the tax season and leading up to national 529 Day. This year we have a lot of efforts planned around promoting plan improvements for Achieve Montana which include lower fees and increased investment options. Within the last month we have continued with these promotional efforts, but we have shifted the message a bit to be sensitive to the current climate. With all the uncertainties and challenges that Montanans are currently facing, Achieve Montana wants to communicate a message of reassurance, security, and simplicity while encouraging people to stay the course with investing for higher education and that Achieve Montana is and always will be here to help people achieve their dreams. Outreach tactics over the last month and continuing into the future include guest editorials, blog posts, print ads, email, digital video, native content, and display/banner ads.
Achieve Montana Facebook Image
Marketing and advertising during times like we are currently facing presents different and new challenges, and we will continue working with our partner clients to shift strategies and messaging as needed to elevate brands, reach audiences, and drive conversions and sales.
It’s the time of year when everything in nature is showing us the beauty of new life. After the long, cold, winter months, spring is such a breath of fresh air. So as the days get longer, the nights get shorter, and it starts to feel warmer outside, get out outside and the enjoy the fresh air and the beautiful smells of spring.
-The Wendt Agency