If you live in the West, you’ve heard the name Pacific Steel and Recycling. Our partnership with Pacific Steel and Recycling has helped us learn — and tell — their incredible story. With roots in the fur industry, Pacific is now a leader in recycling and American steel. Our recent work included a video shoot for brand building and employee recruitment. The video production took months of planning and travel across three states of Pacific’s footprint and resulted in over one hundred hours of footage. It was an honor to partner with them to showcase their progressive company along with their invested and passionate employee owners.
This touching campaign offered an intimate look at the wide-reaching effects of impaired driving. After careful outreach and recruiting, we spoke with several individuals who shared their stories sincerely and openly. From a young man whose bright future was derailed by paralysis after he chose to drink and drive, to a widow who lost her husband because of an impaired driver, to a grandmother whose daughter’s death left her responsible for caring for her grandchildren, each person offered a candid description of the devastating effects of driving under the influence. The closely knit nature of the Blackfeet Tribe, emphasized in the video, made it plain that these deaths do not just hurt individual families, but the overall community. We accentuated Blackfeet traditions to demonstrate the strength of the tribe and build a message of hope.
To ensure that our message was accurate, we needed feedback from the Blackfeet community. Using focus groups and benefit testing, we garnered reassurance that the video told a truthful, painful, important story, and appropriately addressed the tribe’s cultural heritage.
The video aired at program length on two Great Falls broadcast affiliates – ABC and CBS.
The Blackfeet video was included in an MDT newsletter distribution, garnering national attention.
The video was edited to several lengths from 90 seconds to 30 minutes to assist with outreach.
Marketing motivation and Wendt shenanigans worthy of a subscription.
A news broadcaster turned media aficionado, Carol has been a driving force at Wendt for decades. Press books. Newspaper clippings. Faxed insertion orders. She’s seen it
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
Marketing motivation and Wendt shenanigans worthy of a subscription.
A news broadcaster turned media aficionado, Carol has been a driving force at Wendt for decades. Press books. Newspaper clippings. Faxed insertion orders. She’s seen it
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
