Project Description

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ENROLLMENT CAMPAIGN

Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.

To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.

Elements

Broadcast/Cable TelevisionRadio Programmatic Digital  • Community Outreach • Video
Native ContentYouTube Streaming Audio  • Social Media • Print • Public Relations • Email Blasts

ENROLLMENT CAMPAIGN

Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.

To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.

Elements

• Broadcast/Cable Television • Radio

•Programmatic Digital • Video

• Native Content • YouTube

• Streaming Audio • Social Media

• Email Blasts • Print

• Community Outreach

• Public Relations

Television

Videos

TELEVISION

Videos

Financial planning and college savings can sometimes be complex. A website was developed to provide information in an easy–to–digest way. The user experience is enhanced with streamlined navigation and features content such as FAQs and an interactive calculator to help estimate savings based on different timeframes. The website design showcases Achieve Montana’s brand with a playful feel, bold colors, and updateable visuals and content to keep messaging relevant with current campaigns. 

Financial planning and college savings can sometimes be complex. A website was developed to provide information in an easy–to–digest way. The user experience is enhanced with streamlined navigation and features content such as FAQs and an interactive calculator to help estimate savings based on different timeframes. The website design showcases Achieve Montana’s brand with a playful feel, bold colors, and updateable visuals and content to keep messaging relevant with current campaigns. 

RESPONSIVE WEBSITE DESIGN

Click here to see the site in action

RESPONSIVE WEBSITE DESIGN

Click here to see the site in action

PRINT ADS

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PRINT ADS

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FAST FACTS

Upon launch, the new website resulted in 42.34% increase in visitors, and of those, 44.81% were new users. 

Programmatic placement had a total of 2,215,469 impressions with a total click through rate of .11%.

Social media had a 12% increase in their page likes and 34.35% increase in organic page likes.

FAST FACTS

Upon launch, the new website resulted in 42.34% increase in visitors, and of those, 44.81% were new users.   

Programmatic placement had a total of 2,215,469 impressions with a total click through rate of .11%. 

Social media had a 12% increase in their page likes and 34.35% increase in organic page likes.  

DIGITAL AD

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DIGITAL ADS

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