Project Description

MDT Logo

Big Sky Bonus Campaign

With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners.

Elements

TV & Radio • Outdoor Board • Digital Ads
Social Media • Mobile

Big Sky Bonus Campaign

With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners.

Elements

• TV & Radio
• Outdoor Board
• Digital Ads
• Social Media
• Mobile

TV SPOT

TV SPOT

TV SPOT

TV SPOT

There’s a lot to be excited about when it comes to Big Sky Bonus, including the fact that the game is daily, designed specifically for Montanans, and has some of the best odds of any Montana Lottery game. Consequently, the campaign for Big Sky Bonus needed to be edgy and eye-catching to highlight these perks. By developing a series of characters, each associated with a numeral, we brought Big Sky Bonus to life. Through TV, radio, digital, and social avenues, our numbers spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers (and persuaded them to try their luck with Big Sky Bonus).

There’s a lot to be excited about when it comes to Big Sky Bonus, including the fact that the game is daily, designed specifically for Montanans, and has some of the best odds of any Montana Lottery game. Consequently, the campaign for Big Sky Bonus needed to be edgy and eye-catching to highlight these perks. By developing a series of characters, each associated with a numeral, we brought Big Sky Bonus to life. Through TV, radio, digital, and social avenues, our numbers spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers (and persuaded them to try their luck with Big Sky Bonus).

OUTDOOR BOARD

OUTDOOR BOARD

FAST FACTS

Bronze Telly Award Winner.

The digital video had strong engagement, with 3,980 social users watching the video to 100% completion and cost per engagement was extremely low at $0.02 and more than 41,000 engagements.

FAST FACTS

Bronze Telly Award Winner.

The digital video had strong engagement, with 3,980 social users watching the video to 100% completion and cost per engagement was extremely low at $0.02 and more than 41,000 engagements.

DIGITAL AD

DIGITAL AD

DIGITAL AD

SOCIAL MEDIA

SOCIAL MEDIA

In working with The Wendt Agency, the Montana Lottery has experienced great successes largely fueled by the creative and innovative marketing methodology utilized by Wendt. Their professionalism and creative approach has made them a valued partner.

Angela Wong, Director
Montana Lottery

In working with The Wendt Agency, the Montana Lottery has experienced great successes largely fueled by the creative and innovative marketing methodology utilized by Wendt. Their professionalism and creative approach has made them a valued partner.

Angela Wong, Director
Montana Lottery