Project Description

MDT Logo

Food Security for Us Campaign

Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action.

Elements

Website • Video • Digital Ads
Mobile • Social Media • Print

Food Security for Us Campaign

Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action.

Elements

•Website
• Video
• Digital Ads
• Mobile
• Social Media
• Print

RESPONSIVE WEBSITE DESIGN

Click here to see the site in action

MFU Food Security for Us mobile responsive website design
MFU Food Security for Us home page
MFU Food Security for Us the problem web page
MFU Food Security for Us how you can help web page

RESPONSIVE WEBSITE DESIGN

Click here to see the site in action

MFU Food Security for Us mobile responsive website design
MFU Food Security for Us home page
MFU Food Security for Us the problem web page
MFU Food Security for Us how you can help web page

The campaign focused on real voices and their perspectives on why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encourage people to make their voice heard. An essential part of the campaign was to drive traffic to a custom website to learn more, and most importantly, encourage viewers to act by writing their legislators and editors of local papers.

The campaign focused on real voices and their perspectives on why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encourage people to make their voice heard. An essential part of the campaign was to drive traffic to a custom website to learn more, and most importantly, encourage viewers to act by writing their legislators and editors of local papers.

 

LONG FORMAT VIDEO

LONG FORMAT VIDEO

FAST FACTS

The two month campaign delivered over 3.4 million impressions and drove close to 8,000 website visits.

The campaign overdelivered close to 1 million impressions, resulting in $10,000 of added value.

Sponsored article had over 400 clicks with an average view time of 3 minutes 30 seconds.

Facebook dynamic ad had a CTR of 2.26% and resulted in 2,791 landing page views.

The website had close to 23,000 different pageviews in the two month window.

The website provided forms that could be sent directly to Montana congressional leaders and newspaper editors from the site.

FAST FACTS

The two month campaign delivered over 3.4 million impressions and drove close to 8,000 website visits.

The campaign overdelivered close to 1 million impressions, resulting in $10,000 of added value.

Sponsored article had over 400 clicks with an average view time of 3 minutes 30 seconds.

Facebook dynamic ad had a CTR of 2.26% and resulted in 2,791 landing page views.

The website had close to 23,000 different pageviews in the two month window.

The website provided forms that could be sent directly to Montana congressional leaders and newspaper editors from the site.

DIGITAL VIDEOS

DIGITAL VIDEOS

DIGITAL ADS

What is food security digital ad

DIGITAL ADS

Food Security digital ad of a mother in a grocery store with her daughter

SOCIAL MEDIA

Montana raises and processes less than 10% of the food we eat
84% of beef is processed by just 4 packers
Food security matters for Montana