Project Description

MDT Logo

Vision Zero Seat Belt Campaign

Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads.

Elements

Brand Development • Native Content • Public Relations • TV & Radio
Outdoor Boards • Digital Ads • Mobile

Vision Zero
Seat Belt Campaign

Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads.

Elements

• Brand Development
• Native Content
• Public Relations
• TV & Radio
• Outdoor Boards
• Digital Ads
• Mobile

TV SPOT – GENERAL AUDIENCE

TV SPOT – MEN 18-34

TV SPOT
GENERAL AUDIENCE

TV SPOT
MEN 18-34

The Montana Department of Transportation doesn’t have just one focus area, it has several – including impaired driving, seat belt usage, proper child passenger safety, and motorcycle awareness. Our challenge was to bring all of these facets together under one unified message. Enter in the “Just One Reason” concept. We launched our new concept with the Click It or Ticket Campaign.

One reason is all anyone needs to buckle up. Using various media tactics such as TV, radio, digital video, outdoor boards, and online news sites, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers all across the state.

The Montana Department of Transportation doesn’t have just one focus area, it has several – including impaired driving, seat belt usage, proper child passenger safety, and motorcycle awareness. Our challenge was to bring all of these facets together under one unified message. Enter in the “Just One Reason” concept. We launched our new concept with the Click It or Ticket Campaign.

One reason is all anyone needs to buckle up. Using various media tactics such as TV, radio, digital video, outdoor boards, and online news sites, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers all across the state.

OUTDOOR BOARD

OUTDOOR BOARD

FAST FACTS

More than 97% of respondents reported that the “Just One Reason” message effectively communicated the importance of using a seat belt.

More than 87% reported the commercial increased their desire and willingness to always use a seat belt.

FAST FACTS

More than 97% of respondents reported that the “Just One Reason” message effectively communicated the importance of using a seat belt.

More than 87% reported the commercial increased their desire and willingness to always use a seat belt.

DIGITAL AD

DIGITAL AD

DIGITAL AD

RADIO

RADIO