Project Description

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Montana Department of Transportation

“Just One Reason” Click It or Ticket Campaign

Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads.

A Few More Details

Elements:

•  Brand development
•  TV & radio
•  Streaming radio
•  Digital
•  Mobile
•  Outdoor
•  Native content
•  Public relations