Cooper “Life of a Tire”
Cooper Tires is Tire-Rama’s leading brand. To usher in summer driving, Tire-Rama offers a promotion for customers to receive up to $175 back with a qualifying purchase of new tires using their Tire-Rama branded credit card. Our task: heightening Cooper Tire awareness while also elevating the Tire-Rama experience in a fun and engaging way.
To that end, we developed a multifaceted creative campaign centered around the one thing all Northerners have in common come summer – logging lots of windshield time during the brief summer season. Tapping into this concept, the campaign uses lighthearted humor to encourage our target audience to make sure their car is “road ready” and celebrate the longer days with a new set of Cooper Tires.