Project Description

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Dallas Airport Campaign

Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful.

Elements

Out of Home • Responsive Website Design • Social Media • Video

Dallas Airport Campaign

Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful.

Elements

• Out of Home
• Responsive Website Design
• Social Media
• Video

AIRPORT SIGNAGE

AIRPORT SIGNAGE

Slide Slide

AIRPORT SIGNAGE

AIRPORT SIGNAGE

Six digital videos were placed on 85-inch, high-definition, flat-panel screens throughout the airport, which helped paint the picture of a winter vacation experience by featuring outdoor recreation, wildlife watching, scenic landscapes, and the charming hospitality of West Yellowstone. Two very large static banners were also strategically placed in the airport with iconic photography and catchy headlines. A social media campaign accompanied the airport placement, helping to drive engagement with the hashtag and awareness of the flight.

Six digital videos were placed on 85-inch, high-definition, flat-panel screens throughout the airport, which helped paint the picture of a winter vacation experience by featuring outdoor recreation, wildlife watching, scenic landscapes, and the charming hospitality of West Yellowstone. Two very large static banners were also strategically placed in the airport with iconic photography and catchy headlines. A social media campaign accompanied the airport placement, helping to drive engagement with the hashtag and awareness of the flight.

Website Design

Click here to see the site in action

Website Design

Click here to see the site in action

VIDEOS

VIDEOS

FAST FACTS

Social videos had close to 12,000 100% views.

Campaign landing page had more than 1,500 visits in one month with over three minutes on average spent on the page.

FAST FACTS

Social videos had close to 12,000 100% views.

Campaign landing page had more than 1,500 visits in one month with over three minutes on average spent on the page.

It is a true pleasure working with a team that embodies collaboration, energy, and innovation! Thank you for contributing to our success.

Audy Butler, Marketing Director
West Yellowstone TBID

It is a true pleasure working with a team that embodies collaboration, energy, and innovation! Thank you for contributing to our success.

Audy Butler, Marketing Director
West Yellowstone TBID