It’s time to pick sides in the most anticipated adorable game of the year—Team Ruff or Team Fluff.
What began as a funny idea for counter-programming to the Super Bowl twelve years ago has become a full-scale production with support from the White House and first lady Michelle Obama, and literally millions of viewers: 10.4 million in 2015 and 13 million in 2014.
The Puppy Bowl boasts national sponsors like Pedigree foods, Bissell vacuums, Geico, and Subaru, and has a big advertising budget to share their heart-warming creative.
If you haven’t tuned in for a few years, Puppy Bowl now features puppy tailgaters, goat cheerleaders, sideline reporter “Meep the Bird” who tweets live updates, a hamster wheel that powers the scoreboard, a hall of fame, and of course my favorite, the kitten halftime show.
Cuteness aside, Puppy Bowl shines light on a noble cause and partners each year with the American Humane Association—they only feature adoptable puppies in the game.
In 2014, more than 300 animals were adopted through Puppy Bowl, and more than 1,000 people attended the event.
At Wendt, we love our pups and celebrate “bring your dog to work day” several times throughout the year, so you can bet we will be watching on Sunday. If you find that your Super Bowl viewing party is getting over-aggressive and loud, I encourage you to switch over to the Puppy Bowl for a couple minutes to relax a bit and perhaps put things into perspective.
To see the starting line-up, click here.