Shodair partnered with Wendt on a rebranding project to tie their two organizations – specialized psychiatric care for children and a nationally recognized genetics program – together more cohesively. Wendt worked closely with Shodair on creating a cohesive brand highlighting what makes Shodair so special and unique. An anchor of this rebranding campaign was a redesigned content-rich website. The goal was to create an updated, modern website with a clean design that is an accurate representation of who Shodair is and what they do best. It provides an immediate emotional connection that invites visitors to explore the site further while encouraging support for Shodair. The site takes into consideration the many types of users and is built with an intuitive navigation and content strategy to accommodate the different user roles. The site features a variety of integrations, including a patient portal, bill pay, donor Blackbaud database, and an employment database. In addition to the public site, Wendt also created an intranet for Shodair team members with a variety of tools, resources, and integrations.