From marketing plans to campaign strategy to creative and brand discovery – marketing and branding success doesn’t just happen. Strategy is at the foundation of each and every effort we lead. Wendt’s approach to developing multi-dimensional efforts requires curiosity, agility, and collaboration. Our path is purposeful and crafted with our client’s goal as the centerpiece. In fact, Wendt’s strategic processes may be based on years of success, but they are always customized for each project and client. Through these proven methods, we construct a conduit that sparks innovative ideas that deliver ROI and build client partnerships for the long haul.
Wendt clients benefit from something that truly sets us apart – our signature Super Service. Powered by our strategic services team, our clients not only have advocates and collaborators, they have a dedicated champion that listens, leads thought-provoking conversations, helps define goals and guide efforts, and build solid, results-driven strategies. Day in, day out – they manage all the details from projects to full campaigns, keeping them on track, on time, and on budget – much to the satisfaction of our loyal and cherished clients.
Everyone has a brand – but not everyone has control of it. It is vital to understand your brand, harness it, and effectively express it with the world. Wendt understands how to discover, build, and communicate brands in powerful, relevant ways. Our Brand Discovery Experience is a process that we have crafted to unearth the value your brand brings to your customers. Insights from this experience allow us to unite who you truly are with your communications to the outside world. The result is brand and marketing messages that are authentic, deliberate, consistent, and memorable.
Wendt has been producing ads since the days of typewriters and rubber cement and has always been known for creative excellence. It’s a reputation we take very seriously. Our creative team has that perfect mix of raw talent, smarts, and technical skill which results in creative messaging that resonates with the audience’s head, heart, and gut. We understand it isn’t just about pretty pictures, though we do promise everything looks killer, too. Data, insights, and aesthetics all need to be integrated to create effective and powerful messaging that drives results.
Curiosity may have killed the cat, but it never killed a content creator. (At least, none that we know of.) To build engaging content, you must be inquisitive. Lucky for us and our clients, our content creation team loves to learn, conceptualize, and produce impactful content. But it isn’t enough to just craft the story. We are masters at telling that story in different mediums and understanding how users interact with brands through those touchpoints.
Compelling imagery is a universal language we all speak. A powerful photo or video can tell a story in an instant and spark emotions that are uniquely personal. But, capturing perfect footage or a dynamic photo isn’t just luck. It takes vision and a whole bunch of technical skills. Wendt’s video and photo team are not only experts, but passionate about finding the ideal light and composition to tell our client’s story through a timeless lens. We call it Wendtography…
We may think the future is here – but the digital world we live in is changing every day. That’s why Wendt’s digital team is always focused on keeping up with trends and the constantly evolving technological landscape. We understand a compelling digital experience is not only an extension of your brand, but it should also engage your audiences and provide a positive user experience. That’s why we pride ourselves on building exceptional digital outreach and one of the most powerful tools – your website, which is critical to a brand’s success.
Marketing success doesn’t just happen. It is built on a foundation of research, knowledge, hard work, and attention to detail. Our media team has all of that plus decades of experience planning and placing campaigns in the complicated and ever-evolving media landscape. We are thoughtful and nimble, optimizing placements and taking advantage of opportunities in real time. This isn’t theoretical media planning and buying. This is real-world expertise used to create and maintain results-driven outreach.
We’ve said it before, but we will say it again (because it’s THAT important), our team is data-driven and results-oriented. We are believers in connecting the dots. That’s why accurate and insightful analytics are a part of every campaign we develop. And we aren’t afraid to pivot if we feel the performance could be better. We utilize industry analytic tools and have developed proprietary client reporting methods and dashboards to make data and insights sexy. (Well, as sexy as numbers can be.)
Brand stories need to be shared in many ways, shapes, and forms. Wendt’s team recognizes the power of a captivating story and works to share it through strong content across numerous platforms. We are masters of digging deeper to find the hidden gem that demands attention – then curating it through the best channels to make impact. Our earned media communications plans are living, breathing documents, providing a strong and calculated path for ongoing efforts that remains nimble enough to respond to opportunities.
We are always ready and eager to make new connections, create strategic partnerships, and blaze new trails for our client’s efforts.
We are always ready and eager to make new connections, create strategic partnerships, and blaze new trails for our client’s efforts.
Marketing motivation and Wendt shenanigans worthy of a subscription.
A digital strategist and parent, Jennifer Mckee offers a unique look at the challenges social media poses for kids growing up in a screen-saturated world. As an expert in the world of social, Jennifer draws on insider knowledge of how platforms are designed and gives us a thoughtful, experience-based guide to raising kids in the age of algorithms.
What does it take to build meaningful connections? According to Tyson, our rockstar account manager – a lot of heart, great food, and a willingness to go above and beyond. From managing budgets and writing proposals to taking client calls, Tyson brings a giving spirit to every task, redefining what it means to truly “embrace the charge.” How has that shaped our clients’ success? In more ways than one. Keep reading to learn more about Tyson, what fuels his drive, and how AI can play a part in it all.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
Marketing motivation and Wendt shenanigans worthy of a subscription.
A digital strategist and parent, Jennifer Mckee offers a unique look at the challenges social media poses for kids growing up in a screen-saturated world. As an expert in the world of social, Jennifer draws on insider knowledge of how platforms are designed and gives us a thoughtful, experience-based guide to raising kids in the age of algorithms.
What does it take to build meaningful connections? According to Tyson, our rockstar account manager – a lot of heart, great food, and a willingness to go above and beyond. From managing budgets and writing proposals to taking client calls, Tyson brings a giving spirit to every task, redefining what it means to truly “embrace the charge.” How has that shaped our clients’ success? In more ways than one. Keep reading to learn more about Tyson, what fuels his drive, and how AI can play a part in it all.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
Social Media
Oh, if our founders could see us today! We live in a world of creativity and curiosity – which is fine by us since our social media experts are champions of the conversation that occurs every day in the ever-expanding social universe. As devoted connectors, Wendt can help build and nurture a brand’s social space to expand reach, build brand evangelists, and evoke action. We also know that social media can’t always be controlled, but it can be guided, managed, and reputations can emerge and prosper from a carefully cultivated plan. If there is one thing we do know, social media is a powerful tool that shouldn’t be ignored!