Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful.
OUT OF HOME
RESPONSIVE WEBSITE DESIGN
SOCIAL MEDIA VIDEO
Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful.
OUT OF HOME
RESPONSIVE WEBSITE DESIGN
SOCIAL MEDIA VIDEO
Six digital videos were placed on 85-inch, high-definition, flat-panel screens throughout the airport, which helped paint the picture of a winter vacation experience by featuring outdoor recreation, wildlife watching, scenic landscapes, and the charming hospitality of West Yellowstone. Two very large static banners were also strategically placed in the airport with iconic photography and catchy headlines. A social media campaign accompanied the airport placement, helping to drive engagement with the hashtag and awareness of the flight.
Social videos had close to 12,000 100% views.
Campaign landing page had more than 1,500 visits in one month with over three minutes on average spent on the page.
Marketing motivation and Wendt shenanigans worthy of a subscription.
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Marketing motivation and Wendt shenanigans worthy of a subscription.
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
