Industry Trends
Value of a Click
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
May 23, 2023
West Yellowstone TBID
Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful.
OUT OF HOME
RESPONSIVE WEBSITE DESIGN
SOCIAL MEDIA VIDEO
Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful.
OUT OF HOME
RESPONSIVE WEBSITE DESIGN
SOCIAL MEDIA VIDEO
Six digital videos were placed on 85-inch, high-definition, flat-panel screens throughout the airport, which helped paint the picture of a winter vacation experience by featuring outdoor recreation, wildlife watching, scenic landscapes, and the charming hospitality of West Yellowstone. Two very large static banners were also strategically placed in the airport with iconic photography and catchy headlines. A social media campaign accompanied the airport placement, helping to drive engagement with the hashtag and awareness of the flight.
Social videos had close to 12,000 100% views.
Campaign landing page had more than 1,500 visits in one month with over three minutes on average spent on the page.
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)