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Reflections on My Time as Wendt’s Leader
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
May 6, 2026
West Yellowstone TBID
Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful.
OUT OF HOME
RESPONSIVE WEBSITE DESIGN
SOCIAL MEDIA VIDEO
Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful.
OUT OF HOME
RESPONSIVE WEBSITE DESIGN
SOCIAL MEDIA VIDEO
Six digital videos were placed on 85-inch, high-definition, flat-panel screens throughout the airport, which helped paint the picture of a winter vacation experience by featuring outdoor recreation, wildlife watching, scenic landscapes, and the charming hospitality of West Yellowstone. Two very large static banners were also strategically placed in the airport with iconic photography and catchy headlines. A social media campaign accompanied the airport placement, helping to drive engagement with the hashtag and awareness of the flight.
Social videos had close to 12,000 100% views.
Campaign landing page had more than 1,500 visits in one month with over three minutes on average spent on the page.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.