
Reflections on My Time as Wendt’s Leader
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
At Wendt, these are the pillars that hold us up—the foundation we’ve stood on for nearly a century. Together, they’re the force behind our unshakeable success. The pulse that moves beyond our walls, shaping who we are. Wendt is more than an agency. We’re a lived legacy—human at our core. Fearless in vision.
At Wendt, these are the pillars that hold us up—the foundation we’ve stood on for nearly a century. Together, they’re the force behind our unshakeable success. The pulse that moves beyond our walls, shaping who we are. Wendt is more than an agency. We’re a lived legacy—human at our core. Fearless in vision.
We boast a talented team of specialists – gifted humans that have chosen to share their particular expertise with Wendt and our clients. We are the perfect mix of seasoned professionals and young up-and-comers. It’s the perfect mashup. We hire only the best – people who bring passionate perspectives. We let them do what drives them. And, in turn, that drives success for our clients.
We boast a talented team of specialists – gifted humans that have chosen to share their particular expertise with Wendt and our clients. We are the perfect mix of seasoned professionals and young up-and-comers. It’s the perfect mashup. We hire only the best – people who bring passionate perspectives. We let them do what drives them. And, in turn, that drives success for our clients.
1929 was the year the Great Depression hit America. It was also the year R.M. Bird and L.W. Wendt had quit their day jobs and decided to strike out on their own. The Wendt Agency was born! Many successful years followed those first precarious months. But by the end of the century, The Wendt Agency was known as one of the top-performing 5% agencies in the nation.
Over the last 95 years, Wendt has advertised the first loaves of sliced bread, victory gardens and rationing recipes during WWII, a new phenomenon called tourism, the rise of local breweries, and the advent of products that serve the digital age.
Today, The Wendt Agency has a Board of Directors and is employee-run and owned. We are a dynamic team of creative, results-driven problem solvers who are dedicated to innovation and building lasting connections — and our eyes are always on the future.
At Wendt, we strive to create a culture of connection, people, and community in everything we do. That’s why we’ve made Montana our home and want to show it as much love as it has shown us. With a bold group and nearly a century of continuous operation, it’s no surprise that Wendt is deeply integrated within our community and proud participants in the Montana lifestyle.
We give back. Whether it’s a group effort to fill our local classrooms with school supplies or providing a family in need with Christmas gifts to make it a magical holiday, our team helps those around us.
We support local. We want the community we live in to thrive. We’re a small business and many of our clients are as well. We understand the power and impact supporting local means for all of us.
We share our expertise. When you have a group of talented experts, it’s only right to share that knowledge to create positive change. Many of our team members serve as leaders on boards of local and state organizations we are inspired by. We also partner with clients whose missions are focused on making a difference and we fiercely support their efforts.
At Wendt, we strive to create a culture of connection, people, and community in everything we do. That’s why we’ve made Montana our home and want to show it as much love as it has shown us. With a bold group and nearly a century of continuous operation, it’s no surprise that Wendt is deeply integrated within our community and proud participants in the Montana lifestyle.
We give back. Whether it’s a group effort to fill our local classrooms with school supplies or providing a family in need with Christmas gifts to make it a magical holiday, our team helps those around us.
We support local. We want the community we live in to thrive. We’re a small business and many of our clients are as well. We understand the power and impact supporting local means for all of us.
We share our expertise. When you have a group of talented experts, it’s only right to share that knowledge to create positive change. Many of our team members serve as leaders on boards of local and state organizations we are inspired by. We also partner with clients whose missions are focused on making a difference and we fiercely support their efforts.
We enjoy the good life. We live our life under the Big Sky, and we count ourselves lucky to do so. That means limitless adventures surrounding us, vivid sunrises and peaceful sunsets, perfectly long summer days, and more than enough to explore to keep our creativity impassioned.












At Wendt, we strive to create a culture of connection, people, and community in everything we do. That’s why we’ve made Montana our home and want to show it as much love as it has shown us. With a bold group and nearly a century of continuous operation, it’s no surprise that Wendt is deeply integrated within our community and proud participants in the Montana lifestyle.
We give back. Whether it’s a group effort to fill our local classrooms with school supplies or providing a family in need with Christmas gifts to make it a magical holiday, our team helps those around us.
We support local. We want the community we live in to thrive. We’re a small business and many of our clients are as well. We understand the power and impact supporting local means for all of us.
We share our expertise. When you have a group of talented experts, it’s only right to share that knowledge to create positive change. Many of our team members serve as leaders on boards of local and state organizations we are inspired by. We also partner with clients whose missions are focused on making a difference and we fiercely support their efforts.
We enjoy the good life.We live our life under the Big Sky, and we count ourselves lucky to do so. That means limitless adventures surrounding us, vivid sunrises and peaceful sunsets, perfectly long summer days, and more than enough to explore to keep our creativity impassioned.
We are always ready and eager to make new connections, create strategic partnerships, and blaze new trails for our client’s efforts.
We are always ready and eager to make new connections, create strategic partnerships, and blaze new trails for our client’s efforts.
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Marketing motivation and Wendt shenanigans worthy of a subscription.

As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the

There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.

A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…

At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
Marketing motivation and Wendt shenanigans worthy of a subscription.

As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the

There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.

A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…

At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.