Achieve Montana Enrollment Campaign - The Wendt Agency

Achieve Montana

Achieve Montana

Enrollment Campaign​

Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.


To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.

CAMPAIGN INCLUDED

Broadcast/Cable Television    Radio
Programmatic Digital   Video
Community Outreach   Native Content
YouTube    Streaming Audio
Social Media    Print
Public Relations    Email Blasts

Enrollment Campaign​

Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.

To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.

CAMPAIGN INCLUDED

Broadcast/Cable Television    Radio    Programmatic Digital    Video
Community Outreach    Native Content    YouTube    Streaming Audio    Social Media    Print    Public Relations    Email Blasts

Enrollment Campaign​

Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.

To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.

CAMPAIGN INCLUDED
  • Broadcast/Cable Television
  • Radio
  • Programmatic Digital Video
  • Community Outreach   
  • Native Content
  • YouTube
  • Streaming Audio
  • Social Media
  • Print
  • Public Relations
  • Email Blasts

TELEVISION

VIDEOS

Financial planning and college savings can sometimes be complex. A website was developed to provide information in an easy-to-digest way. The user experience is enhanced with streamlined navigation and features content such as FAQs and an interactive calculator to help estimate savings based on different timeframes. The website design showcases Achieve Montana’s brand with a playful feel, bold colors, and updateable visuals and content to keep messaging relevant with current campaigns. 

RESPONSIVE WEBSITE DESIGN

PRINT ADS

0 %

Increase in Visitors

Upon launch, the new website resulted in 42.34% increase in visitors, and of those, 44.81% were new users. 

0

Total
Impressions

Programmatic placement had a total of 2,215,469 impressions with a total click through rate of .11%

0 %

Increase In Page Likes

Social media had a 12% increase in their page likes and 34.35% increase in organic page likes.

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There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.

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