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Reflections on My Time as Wendt’s Leader
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
May 6, 2026
Achieve Montana
Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.
To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.
Broadcast/Cable Television Radio
Programmatic Digital Video
Community Outreach Native Content
YouTube Streaming Audio
Social Media Print
Public Relations Email Blasts
Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.
To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.
Broadcast/Cable Television Radio Programmatic Digital Video
Community Outreach Native Content YouTube Streaming Audio Social Media Print Public Relations Email Blasts
Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.
To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.
Financial planning and college savings can sometimes be complex. A website was developed to provide information in an easy-to-digest way. The user experience is enhanced with streamlined navigation and features content such as FAQs and an interactive calculator to help estimate savings based on different timeframes. The website design showcases Achieve Montana’s brand with a playful feel, bold colors, and updateable visuals and content to keep messaging relevant with current campaigns.
Upon launch, the new website resulted in 42.34% increase in visitors, and of those, 44.81% were new users.
Programmatic placement had a total of 2,215,469 impressions with a total click through rate of .11%
Social media had a 12% increase in their page likes and 34.35% increase in organic page likes.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.