Industry Trends
Value of a Click
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
May 23, 2023
Achieve Montana
Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.
To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.
Broadcast/Cable Television Radio
Programmatic Digital Video
Community Outreach Native Content
YouTube Streaming Audio
Social Media Print
Public Relations Email Blasts
Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.
To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.
Broadcast/Cable Television Radio Programmatic Digital Video
Community Outreach Native Content YouTube Streaming Audio Social Media Print Public Relations Email Blasts
Saving for a child’s future education is essential. Achieve Montana helps families save for educational expenses by offering tax-advantaged 529 plan accounts that are affordable and effective.
To communicate this, Wendt developed creative messaging that is a perfect mix of adventure and love — it highlights the truths of the modern family. This authentic glimpse into the realities of family life provides an instant and relatable connection to Achieve Montana’s prospective customers.
Financial planning and college savings can sometimes be complex. A website was developed to provide information in an easy-to-digest way. The user experience is enhanced with streamlined navigation and features content such as FAQs and an interactive calculator to help estimate savings based on different timeframes. The website design showcases Achieve Montana’s brand with a playful feel, bold colors, and updateable visuals and content to keep messaging relevant with current campaigns.
Upon launch, the new website resulted in 42.34% increase in visitors, and of those, 44.81% were new users.
Programmatic placement had a total of 2,215,469 impressions with a total click through rate of .11%
Social media had a 12% increase in their page likes and 34.35% increase in organic page likes.
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)