Are you the business owner looking for ways to up your brand photography game? Feeling overwhelmed by all of the new equipment and techniques on the market? Don’t worry — we’re here to help!
As an agency with decades of experience in content creation, Wendt has developed a streamlined workflow system that makes taking beautiful photos less time consuming and more manageable. In this post, we’ll take a deep dive into six tried-and-tested tips to shooting better shots, exploring how it can benefit your brand storytelling, and ultimately boost customer engagement.
1. Understand Your Brand and Purpose – Take the time to understand your company’s storytelling and what they want to convey through their photos.
Brand photography is an essential part of the storytelling process for any company. It’s the visual representation of the brand’s values, identity, and purpose. With the right understanding of your company’s brand and purpose, you can create a unique and visually stunning story that resonates with your audience. Take some time to analyze what your brand stands for, and what message it wants to convey through its photos. By understanding your brand’s story, you can create a cohesive visual representation that is an accurate reflection of your company’s identity. Whether you’re a small business owner or part of a major corporation. Invest time in understanding your brand photography and watch as it enhances your storytelling efforts.
2. Choose the Right Camera Equipment and Settings – Consider lighting and the right lens for your shoot and how it will affect your image quality.
When it comes to capturing the perfect shot, there are a lot of factors to consider. One of the most important factors is your camera equipment and settings, which can make all the difference in the quality of your images. Be sure to take into account the lighting of your environment. Different lighting situations will require different settings and equipment. Additionally, selecting the right lens for your shoot is essential. Different lenses bring different effects, so consider what you want your final product to look like before selecting your lens. Taking these factors into account will help you choose the right camera equipment and settings for your shoot and ultimately produce high-quality images.
3. Use Editing Software – There is no need to be a pro-level editor, but having knowledge of the basics like cropping, resizing, sharpening/noise reduction can help bring out the best in each photo you take.
In the age of social media and instant gratification, a perfect photo is worth a thousand likes. While professional photographers might have access to cutting-edge software and tools, a lot of people rely on capturing fleeting moments with their smartphones and basic digital cameras. The good news is that editing software can help transform even the most mediocre snapshots into stunning photos. Basic editing features such as cropping, resizing, and sharpening can help create a better composition and highlight the focal point of the photo. Additionally, reducing noise levels and adjusting contrast can improve the overall quality of the image. Whether you’re posting photos on social media or printing them as memories, these few simple editing techniques can make a world of difference.
Brand photography is the visual representation of the brand's values, identity, and purpose. With the right understanding of your company's brand and purpose, you can create a unique and visually stunning story that resonates with your audience.
4. Keep a Visual Library – Having a system that allows you to store all your images in an organized manner makes life much easier.
As content creators, we are often inundated with an endless stream of images, graphics, and visual inspiration. But what happens when you need to find that one image you used six months ago, or when a client suddenly requests a specific photo from a past project? Without an organized system in place, it can be a nightmare trying to track it down. That’s why it’s crucial to keep a visual library. By having a system that allows you to store and categorize all of your images, you’ll be able to easily locate them when you need them most, saving you precious time and sanity. Go ahead, start building that visual library and make your life a little bit easier.
5. Tell Stories with Photos – Taking pictures isn’t enough; use shots to tell stories with emotion that will engage viewers beyond just capturing a moment in time.
There’s something about a photo that can transport us to a different time and place. It’s not just about capturing a moment in time; it’s about telling a story. A powerful photo can make us feel emotions ranging from joy to sadness, capturing the essence of a moment and transforming it into a lasting memory or story. Whether it’s a story of love, loss, or triumph, there is power in using photography to tell a story that will resonate with viewers for years to come.
6. Find Inspiration and Practice – Look around for inspiration from other photographers or look back at some of your old work to see how you can improve on it with new techniques or edits.
We all know how important it is to continually improve our craft. And while it’s easy to get into a rut and stick with what we know, there are countless sources of inspiration all around us. Look to the work of other photographers and see how they capture light, color, and composition. Or dive into your own archives and examine your earlier work – you might be surprised by how much you’ve grown. With new techniques and editing tools at our fingertips, there’s always room to experiment and push our boundaries. Don’t be afraid to seek out new sources of inspiration and practice your skills – you never know what stunning images you might create.
With the right techniques and knowledge, you can capture beautiful imagery that brings your brand messaging to life. Don’t forget to tap into your creativity in order to tell stories through photos that will truly captivate your audience. At Wendt we are constantly striving to innovate our storytelling process so understanding how to take great photos is one step towards it!
