If you walk outside your business doors, do your clients know what it is like to be a part of your team?
Our Wendt culture is crafted so we can be the best team members for our clients and each other. We work every day to make sure we bring our best selves to the job. Recently, on social media, we did a series on our brand pillars. Last fall, our directors decided that it was time to review our brand pillars to ensure they encompassed our dedication to our clients, our ethics, and our culture. We refined them – together – in a team building workshop. We proudly display them on our wall, where everyone can review them, and our guests never have to question where we stand.
In addition to the regular gatherings we have, at the beginning of the year we started a new way to recognize one another for the little things (and sometimes the big things). Gallop research shows that it isn’t enough to recognize an employee. Such recognition needs to be “honest, authentic, and individualized.” We would like to think there is an element of fun, too. Enter: our recognition box! If we catch a person excelling in an area that deserves a call to attention, we pick an item that represents that person and the work they did. A pack of stickers for “sticking around,” a squishy ice cream cone for all the stress, a sleep mask for tirelessly working on a hot project. It might sound silly, but it lightens the heaviness of the work, grounds us, and gives us a laugh at the end of it all. The important part, though, is that it gives someone an opportunity to tell one person, in front of everyone, “I see you. You did great. I am proud of you.” It is a real moment away from the hustle of the day where we get to acknowledge a job well done.
Does your workplace have a way to acknowledge the work of employees?
After a long and cold winter, we’re just going to say it: SPRING HAS ARRIVED. And that means longer daylight hours, bright blue skies, melting snow, and the fresh air that comes this time of year. So get out and enjoy everything spring has to offer. We know we will!
-The Wendt Agency
“Let’s start at the very beginning – a very good place to start.”
That might be good advice for the von Trapp family singers in the “Sound of Music,” but it’s pretty bad advice when you are planning a media strategy. In fact, if you want your media plan to be a success (and who doesn’t?), you need to start at the end — what is your goal?
Modern media truly has something for everyone, and a strategic media plan will take advantage of the strengths of each media from social to magazine to terrestrial radio to native. But all that thoughtful planning is wasted if it doesn’t achieve the actual goal of the campaign. It might be a solid plan delivering a lot of eyeballs or making the phone ring or pushing traffic to your website, but if what you really wanted was to have people attend your open house, then it’s not actually a great plan at all. In fact, it is a failure.
The first step of any strategic media planning process should be determining the goal; what is this placement supposed to do? Why is your business willing to spend money on paid media? What result will mean those dollars were well spent?
Once you know that, you will be able to create a media plan destined for success!
BY CAROL KRUGER, SENIOR VICE PRESIDENT
On February 1, we celebrated our 90th birthday! It is doubtful Wendt’s founders could have predicted the direction the company was going to take over the next nine decades when the company was established in 1929. Wendt has gone from a two-person agency to our current 14-member staff. We have accommodated and endured both poor economic conditions and abundance. In all of it, the creativity and ingenuity of Wendt have stood the test of time.
We celebrated the occasion with cake, Wendt bingo, advertising history trivia, and charades. On Friday, February 1, we found ourselves on the front cover of the Great Falls Tribune honoring our 90-year milestone. When we look back at our founders and leaders through the years, it is easy for us to recall their great achievements, and we appreciate the Tribune sharing in the grandeur of this milestone. The congratulatory messages and well-wishes from our community due to the recognition reaffirmed our meaning of community. Thank you to all our friends and partners.
Great granddaughter of Louis Wendt
As the great granddaughter of Louis Wendt, how thankful I am that the company he began 90 years ago continues to thrive and remain strong! I can remember stories my grandmother used to share with me about my great grandfather’s company. Initially, the Wendt Advertising company had rented out office space someplace or another. But when the great depression hit, he had to release some of the employees he had, retaining Zelma Schroeder as his secretary. He moved his office and business into the bedroom of his home, which was located near Gibson Park. My great grandfather was not able to finish his formal education but had a drive to succeed in the business world. He and Zelma worked many long hours together, eventually moving his office from his bedroom after the depression had lifted. He eventually turned the reins of his company over to my Uncle Wally (Wallace Wendt). When Wally passed away, Zelma took over. She was the perfect fit, having been with the company since its beginnings. After Zelma retired, Stan Meyer was next in line, another perfect choice to lead the Wendt Advertising Company.
So it is with much fondness for this company that I wish to say, “Happy Anniversary to the Wendt Advertising Company,” and thank you to so many dedicated, hard working employees! May Wendt Advertising continue to go on for many more years.
Chantel Schieffer, President/CEO
“Happy 90th to The Wendt Agency! Leadership Montana is honored to work with your brilliant team and we are grateful to be among your client list. Thank you for helping us to build a better Montana.”
Randy Starns, Vice President Student Markets
“Congratulations on your remarkable accomplishment. It could not have been done without the dedicated and inspired work you do for your clients.”
“Wendt has been a valuable member of our marketing team. They understand our goals and manage to effectively translate them to high-level design. They never hesitate to roll up their sleeves and support our agency, our marketing strategies and products. We trust their insights and expertise in attaining our high level of advertising standards and processes. Congratulations on 90 successful years!”
“Tire-Rama would like to congratulate The Wendt Agency on their 90th year milestone. Their professionalism and exceptional level of quality made the decision to partner with Wendt in 2019 an easy one.”
“Not a day goes by without change and that’s definitely evident in the world of advertising. The Wendt Agency continues to stay on top of advertising trends and changes that fit with their clients’ needs. Although, one thing that hasn’t changed since Russell Country/Central Montana began working with Wendt is their client service. All agencies can place ads, all can study new ad trends, but if the relationship between the agency and the client isn’t strong, it just doesn’t work. We are proud to have experienced outstanding client service from The Wendt Agency for the past 26 years. Happy 90th to the crew at The Wendt Agency!”
“North By Northwest has had a long connection with Montana and Wendt. Several of us lived and started our careers in Montana, and we love opportunities to work for Wendt. Wendt challenges us creatively and always promotes a spirit of collaboration. Some of our most memorable projects have been on jobs for Wendt trekking through Montana. Congratulations on 90 years! We’re very proud and honored to have been a part of the last 25.”
“It takes a lot for a company to get 90 years under its belt. In our short four years we have been working with The Wendt Agency, one of the things we’ve appreciated the most is the emphasis on partnership. Wendt has literally become a member of our team, a piece of our puzzle, and a part of our story. Congratulations on 90 years and thank you, Wendt, for being an inspiration for all of us.”
“Congratulations on 90 years, Wendt! It is a true pleasure working with a team that embodies collaboration, energy and innovation! Thank you for contributing to our success…cheers to 90 more years!”
One of the best parts of working with others is sharing pieces of our lives with each other outside of work. It is a reminder of how alike we are, and that we each have stories that have shaped us into the people we are today. Here at Wendt, we create opportunities to share our stories with each other so that we can connect beyond the workplace. We encourage you to take time before your holiday break to connect with your co-workers, maybe over a cup of hot chocolate or tea, eating cookies. Ask them what their favorite holiday memories are when they were growing up and what they do to enjoy the season today. In the spirit of sharing, here is how our Wendt team answered this question.
What is your favorite holiday
tradition from your youth?
Christmas is the most wonderful time of year. It’s the only time of year when you can wear ugly sweaters, enjoy copious amounts of sweets, and sing out loud to your favorite Christmas tunes. So this holiday season, enjoy all those little things that make this the most wonderful time of year.
Wishing everyone a very Merry Christmas!
-The Wendt Agency
With Thanksgiving in the rearview mirror and Christmas on the horizon, gratefulness and giving back are on a lot of people’s minds. The benefits of generosity on individuals are well known, but not everyone is aware that the same is true for organizations. Participating in the community and contributing to local causes is not only rewarding to individuals, but can also lead to company growth and success.
While the importance of involvement and altruism are widely acclaimed, the benefits often seem abstract or intangible. However, there are numerous payoffs beyond the obvious tax breaks. These include:
- Brand awareness and visibility
- Positively shape attitudes and reputation
- Customer loyalty
- Relationship building and networking
- Employee morale and career fulfillment
By being active in your town and with local nonprofits, your business becomes linked with various public projects and campaigns, which creates brand awareness. Acknowledgements of your contribution such as a logo on a brochure, a thank you from a speaker at an event, a link on a website, or a name mention in a radio spot gets your brand out there. In addition, community and charity-related posts on social media often have high levels of engagement, including shares, and have been shown to drive web traffic and sales.
All of this will lead to positive associations with your company, which influence public opinion. This helps to build a strong reputation.
When your reputation demonstrates your commitment to your community, your potential customers will take notice. Social responsibility is becoming increasingly important to consumers, especially younger generations. Not only do they engage more with brands that reflect their values, but they use their purchasing power to show their support, which translates into sales and your bottom-line.
Giving back also opens doors to connect with other businesses, community leaders, and clients in your industry and area. This network can increase your community impact as well as provide new business opportunities.
Like customers, employees also care about the neighborhood they live in. A workplace that actively encourages volunteerism and community commitment can attract new talent. Providing opportunities where workers feel like they are able to make a positive difference gives them a sense of accomplishment, which helps with employee satisfaction and retention.
So, during this busy holiday season remember connecting to your community and supporting local causes is more than just a nice sentiment. It’s a tangible way to support the people who support you. It benefits you, your employees, and your brand. Plus, it does give you that warm fuzzy feeling.
Every company has a great celebration. Some have their summer picnic; maybe a catered night out at a baseball game. For others, their biggest celebration is the Christmas gift or cookie exchange. At Wendt, we are all about Halloween. Starting a month prior to the largest party of the year, we pull out all the stops. We even have a Halloween Party Planning Committee.
What happens when you put a group of creative brains in the room – each with their own quirks and eccentricities? Innovation! This is great during the year when we are working on campaigns and need to design the next beautiful website, magazine advertisement, or PR push. When it comes to Halloween, though, it means fierce competition. The winner of our annual costume contest walks away with a day off with pay! A day of paid time off brings out everyone’s best ideas.
Take a look back at some of our favorite costumes over the years. Check our Facebook on October 31 to see what shenanigans we have gotten ourselves into this year!
Nothing beats the sights and smells of fall. The amazing colors, the crunch of leaves as you walk down the street, and let’s not forget about cozy sweaters and pumpkin-flavored everything. Oh, and college football! These are just a few of the things that make it a bit easier to say goodbye to summer and hello to fall!
-The Wendt Agency
When you think about fly fishing, whether you are familiar with the subject or not, it may seem pretty straightforward. I mean, all you are really doing is casting something that looks like food on a hook to a hungry trout who hopefully is willing to eat it. It’s as simple as that, right? To some, this is as complicated as fishing needs to be. To me, a graphic designer by profession and fly fisherman by obsession, I have found correlations between the two subjects as my experience with each has grown over the years. There are parallels between fly fishing and graphic design that help me better understand each subject. And when you apply certain principles that are proven to be successful in each field, you begin to realize how similar and harmonious fly fishing and graphic design really are.
Casting and Creativity
Have you ever found yourself watching, mesmerized, as a fly fisherman casts a fly rod? The way the fly line loops and unravels through the air, the fly landing ever so delicately on the water. It looks effortlessly beautiful, and it’s hard not to stare, like you are in some type of trance. At times, I find myself doing the same when I see a well-executed logo or design. The way the layout, typography, and patterns all come together to look effortlessly beautiful. Like a fly cast, a series of well-thought-out steps and methodical actions need to be accomplished in order to achieve a successful design. I often find myself taking the fly cast approach when starting a new design layout. The mechanics must all come together to achieve cohesion and beauty.
Fly Choice/Font Choice
Choosing what fly to use can have a dramatic outcome if not given careful attention. In fly fishing, the size, shape, and color of the fly are the most important factors in getting the trout’s attention and determining how successful your catch rate will be. This same formula can apply when choosing a project’s font. If any one of the aspects within the formula is off, the result can hinder the effectiveness or success of the overall design. Thinking about size, shape, and color when choosing a font for a headline on the roadside billboard will determine how effectively I “hook” the attention of my intended audience, therefore making the overall advertisement a success.
In fly fishing, presentation trumps everything! How well you present or sell the fly will determine how successful you are in terms of hooking trout. This holds true in the marketing/advertising world. As a graphic designer, I must think in terms of how I am going to present my ideas for any given project to the client and their customers. It’s learning about their target audience and what convinces them to buy my client’s products or services. How effectively I sell this message graphically/visually will ultimately determine how successful the campaign is.
Blurring the lines between fly fishing and graphic design has made me think outside the box in terms of how successful I am in each practice. Both are a passion of mine, and I strive to be the best I can be in each role. Ultimately, the goal is landing the biggest client – or trout of a lifetime.