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So far Wendt Agency has created 110 blog entries.

Hello Christmas: Free Wallpapers

Twinkling lights, mugs of hot cocoa, and visits from Santa’s reindeer make the holidays the most magical time of the year! So break out the carols and Grandma’s famous fruit cake – we at Wendt hope your Christmas is merry and bright and your festivities full of delight!

Merry Christmas!

-The Wendt Agency

Click to download wallpapers:

2019-11-12T14:53:30-07:00November 12th, 2019|Uncategorized, Wendt Buzz|0 Comments

Nurturing our Creativity in Nature – Wendt Retreat

We’re a dedicated bunch here at Wendt – to our clients, our creativity, our co-workers, and our company. We work together all day every day creating strategies and solutions that build connections and success. It’s what we do, and we thrive on it.

But all work and no play doesn’t just make Jack a dull boy – it dulls creativity all around. And we need to keep our creative edge sharp. So, every now and again, we retreat, taking the whole team on the road to reconnect surrounded by the amazing natural beauty of Montana. This year, that meant three days at Sage Lodge in the appropriately named Paradise Valley.

Did we work? Of course. Our business meeting was filled with ideas for increasing our productivity and streamlining our work processes. Did we play? You bet! Hiking, fishing, Connect Four, checkers, hot tubbing, and more filled our afternoons. Did we make s’mores and take about a thousand pictures of the sunset? Yup! Did we make memories and forge connections with co-workers that will last a lifetime? I think you all know the answer to that.

Taking time out to think about the big picture under the big sky in Montana always leaves us refreshed and ready to take on the world … one marketing message at a time.

2019-10-25T09:54:14-07:00October 21st, 2019|Culture|0 Comments

The Proud History and Promising Future of The Wendt Agency

By Mackenzie George, Wendt Intern

As the longest-running advertising agency in Montana, I knew before walking in the door that The Wendt Agency had a history of excellence. But it was by spending hours and hours shadowing, writing, researching, and listening that I learned just how ingrained that history is. Meghan informed me early in the summer that strong female leadership has been a tradition at Wendt since its inception in 1929. While reviewing the agency’s history, I discovered that the company’s first secretary, Zelma, later became a leader of Wendt. And Tegan made special note of positive female mentorship when I spoke to her about company culture here.

At Wendt, company culture is not a buzzword — it’s an emphasis. Wendt employees ensure there is a seat at the table for everyone. Jen made it a point to invite me to meetings and conference calls. “Thought this might be a good learning experience for you!” she’d write in the email reminders. Ideas are welcomed irrespective of department or experience. I felt very fortunate to be taken seriously. I was asked for feedback and introduced to clients when listening in on conference calls. I wasn’t asked to fetch coffee or make copies; I was granted a seat at the table.

It was kind of them to do that, but it was also smart. Not because I had worthwhile ideas (I spent most of my first day flipping furiously through Wendt’s welcome brochure trying to memorize advertising acronyms), but because it’s a continuation of what makes Wendt, Wendt. Inclusion is part of their MO. Kara said it eloquently: “Take people with very different personalities and ideas and interests and quirks and challenges, and put us all together, and we’re all focused on this thing called Wendt and making it successful … and we care about it enough that we embrace each other, embrace all those differences, and that’s what makes it stronger.” By using differences as a place for growth rather than division, this team has thrived. It’s a system that’s worked for 90 years, and it’s a lesson that other organizations – and not just ad agencies! – should learn from. The creativity flows because everyone contributes to the process.

This tight-knit community means collaboration crosses department lines, but each person still has a well-defined specialization. There is no room for superfluity at Wendt; everyone works energetically each day to accomplish all their tasks. While each person has a specific area of expertise, they all also possess a foundational skill set including a strong work ethic, creativity, and adaptability. As in many fields, success in advertising hinges on whether you can embrace change. It’s an ever-evolving industry, and in response, every one of the 13 people who make up Wendt utilize their versatility in every venture.

As the latest, youngest, and temporary addition to the 13, I was pleasantly surprised to have an office to myself. (Aren’t interns supposed to reside in some corner somewhere, like Harry Potter’s cupboard under the stairs?) There was a sign with my name on it and a Wendt tumbler waiting for me on my first day. I learned a lot in that office: about click-through rates, tracking campaigns, writing copy, engagement, organic versus sponsored media, and search engine optimization. And Wendt’s legendary email chains. Someone will send a link to an article, a photo, or an ad, and everyone will respond enthusiastically. Here, employees are excited about their work, and excited about each other. Birthdays, babies, and other milestones do not go uncelebrated. Employees’ dogs, who sometimes meander through offices, do not go unpetted. I can’t imagine that the supportive environment doesn’t contribute to Wendt’s commercial success.

I owe a big thank you to everyone for granting me access to their offices to get a glimpse of who they are and what they do. I learned about juggling a job and a family. There were moments of pure joy incessantly squishing Tiffany’s spongy ice cream cone toy. I found renewed motivation to get a good job so I can start building a shoe collection like Johna’s. I was reassured by encouragement from Brenda. These individuals solidified my decision to add a business management concentration to my college plans when I start my sophomore year this fall. And they helped reaffirm a hardy appreciation for my home state of Montana. The current of creativity that crackles through Wendt is inspiring and refreshing, and I look forward to returning to New York having had this engaging experience.

BY MACKENZIE GEORGE, INTERN

2019-09-11T10:35:30-07:00September 3rd, 2019|Industry Trends, Uncategorized|0 Comments

Creativity Changes Constantly. Here’s Why We Should Cling to It

“Creativity that flows” greets viewers as they enter Wendt’s website, accompanied by a cascading, frothy waterfall. This front-and-center placement—and the fact that the word is even larger than the agency’s logo—may seem odd, but it encapsulates the powerful impact creativity has as a cornerstone of Wendt.

Creativity sparks joy in some and shudders in others. Some people seem to believe that it is a magical element found only in children that dissipates as one ages, like monsters under your bed. “Oh, I used to be creative,” I’ve heard, quickly followed by the disclaimer, “As a kid. I drew/wrote/composed/painted all the time.”

But creativity, at least from my experience, isn’t something you grow out of. Instead, it’s an ever-evolving concept whose trajectory is worth following. I was a horrific visual artist as a kid. Yet my imagination concocted stories of chickens who played the trumpet and little girls who traveled through time. I made business cards for my side hustles that never quite took off (a dog-walking business and tutoring service). Creativity was using rocks for currency when playing “Town” with my other 7-year-old friends. We operated gas stations, ran grocery stores, and led police departments, all from the driveway.

As I grew older, the stories I wrote grew slightly more realistic, and I traded rocks for bimonthly real-life checks, but I never doubted that my friends and I still carried some semblance of creativity. It just looked a little different now: It was finding ways to persuade a staff writer to turn in his articles for the school paper; it was deciding how to angle a forehand out of the reach of my opponent. I wouldn’t have done well with a paintbrush, and honestly, I didn’t feel like I really needed it to innovate.

For the past month and a half, I’ve had the privilege of spending time in the many realms of creativity at Wendt. Whether they accept it or not, one doesn’t work at this agency without this special combo of innovation and individuality. As I interviewed the 14 individuals who make up The Wendt Agency, certain phrases were repeated across departments: on the forefront … wide-open spaces … client satisfaction.

They’re answers to different questions (what makes Wendt special, what they like about Montana, what success looks like to them), but what each response has in common is that sneaky, scary word. To be on the forefront of a field demands creativity. Montana’s wide-open spaces serve as an avenue for creativity to be pursued. And client satisfaction to the degree that Wendt provides each day requires the use of imagination and original ideas. The Wendt Agency utilizes this vision in all departments to ensure success, and it’s a welcome reminder for me that creativity doesn’t have an expiration date.

BY MACKENZIE GEORGE, INTERN

2019-08-06T11:03:42-07:00August 5th, 2019|Industry Trends, Uncategorized|0 Comments

What we love about Wendt

what we love about wendt

As we celebrate our 90-year history, we’ve been reflecting with our clients and past Wendt employees on why they like working with Wendt. But our current employees have something to say about our company, as well. We understand that we stand on the shoulders of those before us when it comes to how we got here. It is also exciting to know that just as prior Wendt employees built our company to what it is today, we are stitches in the quilt that is Wendt history moving forward.

Click the photos to see what we love about Wendt.

Brenda Peterson
President/CEO

Lorie Hager
CFO

Carol Kruger
Senior Vice President

Jennifer Fritz
Vice President of Client Services

Kara Smith
Creative Director

Pam Bennett
Senior Media Strategist

Johna Wilcox
Senior Account Manager

Merle McLeish
Media Buyer

Meghan Shaulis
Digital Designer

Sheena Annala
Art Director

Tiffany Aldinger
Production Manager

About Us - The Wendt Agency | Montana Advertising Agency | Johnny Ewald

Johnny Ewald
Graphic & Digital Designer

About Us - The Wendt Agency | Montana Advertising Agency | Teresa Applewick

Tegan Bauer
Social Media Specialist

2019-09-12T10:06:23-07:00June 19th, 2019|Culture, Industry Trends|0 Comments

2019 Telly Awards

telly award

The 2019 Telly awards have been announced, and Wendt is coming out extra shiny! This year, The Telly Awards celebrates 40 years of honoring video and television creativity, with a theme of “A story for every screen.” As you can imagine, the competition is fierce. 12,000 entries were received across all categories. Judges award based on content/quality of message, production and execution, and overall experience.

While we always appreciate it when our high-quality creative work earns well-deserved awards, our truest success is partnering with our clients to give them a product we are all proud of and that brings results. Thank you to the Blackfeet Tribe – Safe on All Roads initiative, Montana Lottery, and Shodair Children’s Hospital for letting us share your stories and encourage your success.

Shodair Children’s Hospital – Local TV: General-Hospital and General-Not-for-profit

Montana Lottery Big Sky Bonus – Local TV: Campaign-Promotional

MDT Impaired Driving – A Blackfeet Crisis – Non-Broadcast: General-Cultural

The Telly Awards were founded in 1979 and honor outstanding local, regional, and cable TV commercials and programs; video and film productions; and online commercials, videos, and films.

2019-05-31T11:05:31-07:00May 24th, 2019|Wendt Buzz, Work|1 Comment

Workplace Culture

If you walk outside your business doors, do your clients know what it is like to be a part of your team?

Our Wendt culture is crafted so we can be the best team members for our clients and each other. We work every day to make sure we bring our best selves to the job. Recently, on social media, we did a series on our brand pillars. Last fall, our directors decided that it was time to review our brand pillars to ensure they encompassed our dedication to our clients, our ethics, and our culture. We refined them – together – in a team building workshop. We proudly display them on our wall, where everyone can review them, and our guests never have to question where we stand.

In addition to the regular gatherings we have, at the beginning of the year we started a new way to recognize one another for the little things (and sometimes the big things). Gallop research shows that it isn’t enough to recognize an employee. Such recognition needs to be “honest, authentic, and individualized.” We would like to think there is an element of fun, too. Enter: our recognition box! If we catch a person excelling in an area that deserves a call to attention, we pick an item that represents that person and the work they did. A pack of stickers for “sticking around,” a squishy ice cream cone for all the stress, a sleep mask for tirelessly working on a hot project. It might sound silly, but it lightens the heaviness of the work, grounds us, and gives us a laugh at the end of it all. The important part, though, is that it gives someone an opportunity to tell one person, in front of everyone, “I see you. You did great. I am proud of you.” It is a real moment away from the hustle of the day where we get to acknowledge a job well done.

Does your workplace have a way to acknowledge the work of employees?

2019-04-29T13:50:41-07:00April 22nd, 2019|Culture, Industry Trends|0 Comments

Spring has arrived: Free Wallpapers

After a long and cold winter, we’re just going to say it: SPRING HAS ARRIVED. And that means longer daylight hours, bright blue skies, melting snow, and the fresh air that comes this time of year. So get out and enjoy everything spring has to offer. We know we will!

-The Wendt Agency

Click to download wallpapers:

2019-03-26T16:33:15-07:00March 21st, 2019|Uncategorized, Wendt Buzz|0 Comments

Going for the goal: Media planning in 2019

“Let’s start at the very beginning – a very good place to start.”

That might be good advice for the von Trapp family singers in the “Sound of Music,” but it’s pretty bad advice when you are planning a media strategy. In fact, if you want your media plan to be a success (and who doesn’t?), you need to start at the end — what is your goal?

Modern media truly has something for everyone, and a strategic media plan will take advantage of the strengths of each media from social to magazine to terrestrial radio to native. But all that thoughtful planning is wasted if it doesn’t achieve the actual goal of the campaign. It might be a solid plan delivering a lot of eyeballs or making the phone ring or pushing traffic to your website, but if what you really wanted was to have people attend your open house, then it’s not actually a great plan at all. In fact, it is a failure.

The first step of any strategic media planning process should be determining the goal; what is this placement supposed to do? Why is your business willing to spend money on paid media? What result will mean those dollars were well spent?

Once you know that, you will be able to create a media plan destined for success!

BY CAROL KRUGER, SENIOR VICE PRESIDENT

2019-04-22T13:11:34-07:00March 6th, 2019|Culture, Industry Trends, Uncategorized|0 Comments

Celebrating our 90th birthday!

On February 1, we celebrated our 90th birthday! It is doubtful Wendt’s founders could have predicted the direction the company was going to take over the next nine decades when the company was established in 1929. Wendt has gone from a two-person agency to our current 14-member staff. We have accommodated and endured both poor economic conditions and abundance. In all of it, the creativity and ingenuity of Wendt have stood the test of time.

We celebrated the occasion with cake, Wendt bingo, advertising history trivia, and charades. On Friday, February 1, we found ourselves on the front cover of the Great Falls Tribune honoring our 90-year milestone. When we look back at our founders and leaders through the years, it is easy for us to recall their great achievements, and we appreciate the Tribune sharing in the grandeur of this milestone. The congratulatory messages and well-wishes from our community due to the recognition reaffirmed our meaning of community. Thank you to all our friends and partners.

You can find photos from our celebration on our Instagram story. To see highlights from our history and accolades from friends of Wendt, visit our 90th anniversary page.

2019-02-08T09:51:00-07:00February 7th, 2019|Culture|0 Comments

Lisa K

Great granddaughter of Louis Wendt

As the great granddaughter of Louis Wendt, how thankful I am that the company he began 90 years ago continues to thrive and remain strong! I can remember stories my grandmother used to share with me about my great grandfather’s company. Initially, the Wendt Advertising company had rented out office space someplace or another. But when the great depression hit, he had to release some of the employees he had, retaining Zelma Schroeder as his secretary. He moved his office and business into the bedroom of his home, which was located near Gibson Park. My great grandfather was not able to finish his formal education but had a drive to succeed in the business world. He and Zelma worked many long hours together, eventually moving his office from his bedroom after the depression had lifted. He eventually turned the reins of his company over to my Uncle Wally (Wallace Wendt). When Wally passed away, Zelma took over. She was the perfect fit, having been with the company since its beginnings. After Zelma retired, Stan Meyer was next in line, another perfect choice to lead the Wendt Advertising Company.

So it is with much fondness for this company that I wish to say, “Happy Anniversary to the Wendt Advertising Company,” and thank you to so many dedicated, hard working employees! May Wendt Advertising continue to go on for many more years.

2019-02-04T09:05:17-07:00February 4th, 2019|90th Quotes|0 Comments

Leadership Montana

Chantel Schieffer, President/CEO

“Happy 90th to The Wendt Agency! Leadership Montana is honored to work with your brilliant team and we are grateful to be among your client list. Thank you for helping us to build a better Montana.”

2019-01-29T13:35:34-07:00January 29th, 2019|90th Quotes|0 Comments

Health Care Service Corporation

Randy Starns, Vice President Student Markets

“Congratulations on your remarkable accomplishment. It could not have been done without the dedicated and inspired work you do for your clients.”

2019-01-15T14:58:01-07:00January 15th, 2019|90th Quotes|