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3 Tips to Successfully Market Your Small Business

Best practices for search engine optimization

Marketing your small business is crucial if you want to succeed. However, if you are like most small business owners, you are wearing many hats and it is hard to find the time. Unfortunately, there is no magic bullet to have the best marketing plan for your small business. Consider the following to establish a successful marketing plan:

1. Know your Audience.

One of the biggest mistakes small businesses make is trying to reach everyone with their advertising. The truth is you don’t have what everyone desires. Once you have identified that target audience, explore further to understand them and how you can reach them in the most authentic way.

2. Create Goals and Objectives

You cannot measure your success if you are not setting your goals. Your goals should be SMART

Specific – Marketing goals should be very specific. Saying you want to improve your sales is vague. Saying you want to improve your sales 10% is clear.
Measurable – Have a tangible way of measuring your marketing goals. You will spend money on your marketing to increase your business. However, if you are not tracking the business, you will have no way to see if your goals are successful.
Attainable – Don’t set unrealistic goals. It is important to consider any limitations that might impede your goal.
Relevant – Make sure the goals are moving your business forward. There should be a real benefit attached to reaching your chosen objective.
Time – Set a timeline for when you are going to accomplish your goals. In the next 12 months, I want to increase my sales 10%.

3. Create a strong brand.

A brand is more than just a name, a logo, and colors. A brand is a promise to your customers that they can expect quality, reliability, and consistency from your business.

Small business owners often feel like they are alone on an island. If you struggle with communicating your business to the public, it’s time to seek professional guidance. At The Wendt Agency, we work with small businesses to become true partners to help clients establish a strong brand and understand their audience so that they can achieve and exceed their goals.

Want to gain more small business marketing insight? Sign up for our monthly newsletter The Wendt Word, where you’ll get marketing news, insights, and Wendt culture.

Kattie Meyer, Account Manager

The Wendt Agency

Before joining our team at The Wendt Agency, Kattie owned her own small lifestyle boutique, Motifs. Kattie understands the hardships that small business owners face. She handled all aspects of marketing her small business and adds that knowledge value to her clients.

2021-10-12T15:24:46-06:00September 29th, 2021|Industry Trends, Uncategorized, Wendt Buzz|0 Comments

3 Reasons Your Company Should Send Out a Monthly Email

Best practices for search engine optimization

Email newsletters are an essential component of effective marketing for any business. A massive bonus of marketing with a newsletter is that your customers have to opt in to receive communication, so you are already sending it to a captive audience that wants more information about your business. Check out our top 3 reasons to send out a monthly newsletter.

  1. Connect with your Customer. Monthly email communication is the perfect way to connect with your customer and keep your business top-of-mind. Customers want to connect with companies and brands they like, and they especially like being the first to know information, hence why people love insider newsletters. Giving customers an opportunity to connect with you will also help establish trust and create brand ambassadors. If you’re informing while also selling, you’re building a long-term relationship.
  2. Drive Sales. People are impulsive, and including an incentive like a coupon, special promotion, or call to action (Call us now!) can be precisely what the reader needs to take action. When crafting your email think about it as a vehicle for driving sales and creating new opportunities with your customers.
  3. Demonstrate Expertise. When you take time and effort to send a regular email newsletter, you show not only your ability to write and creatively craft an email, but you also convey your expertise. It is okay to brag a little about your services, successes, and simply why they should choose you. This will establish yourself as a strong industry leader and show why your skills or products are superior.

At Wendt, we recently went through the process of reinventing our newsletter. We dug into data and insights to help inform us what our readers were seeking. A newsletter is an extension of your brand, making it imperative that you give it a name. The new title of our newsletter is the Wendt Word, where you can expect to find marketing news, expertise, and a glimpse into Wendt culture. Sign up to receive it in your inbox here!

If you are looking for e-newsletter inspiration, we highly recommend checking out reallygoodemails.com, which provides great insights and examples of the best emails companies are putting out. With 306.4 billion emails sent and received daily in 2020 (source: Statista), you don’t want to be the only one that is not marketing your brand via email.

Kattie Meyer, Account Manager

The Wendt Agency

2021-07-27T13:25:16-06:00July 28th, 2021|Industry Trends, Wendt Buzz|0 Comments

Improving Your Website’s SEO, Part 2

Best practices for search engine optimization

In part one of this blog series, I addressed methods in planning your SEO (Search Engine Optimization) strategy, including keyword research, freshening up your content, ranking higher in search results, and copywriting dos and don’ts. But did you know that great content isn’t the only factor in ranking higher in search engines? Other factors that may be holding back the SEO results you are looking for include old content, such as dead pages, and not having an optimized, fast loading website. Let’s discuss what happens when a page has been deleted or is no longer relevant, but still can affect your rankings, and how the overall performance of your website affects SEO.

Cleaning up Old Content

What happens when you remove a page, post, or sell out of a product, or even change the URL of a page? The page, post, or item can still appear in search results because it was indexed but will become a dead link. This means people will still be able to click on the link but will instead visit a page that no longer exists. Think of it as a zombie. It’s still alive and it can potentially hurt you. Having too many dead pages in search results leads to link rot, which is just as lethal as it sounds. Link rot will likely turn away potential visitors or customers from looking further at your site, much like fleeing survivors of the apocalypse. That’s why it’s a good idea to audit pages or posts that are no longer available, whether they’ve been removed, or there’s been a change to the URL structure. You don’t need a hatchet to fight these living dead links, but you can easily combat them without even breaking a sweat or running for shelter. Just use redirects, which take the visitor to another page that provides similar or refreshed information. Apocalypse averted!

If you’re using a WordPress website, download the Redirection plugin or Yoast SEO Premium, which generate redirects based on any changes in a page’s URL structure and allow you to create custom redirects. A 301 redirect is used for a page that has been moved permanently and is no longer available and can direct traffic to a page with similar information. These are the most important type of redirects that can have the most impact on your SEO. If you have a lot of pages that have been removed and aren’t redirected, you could create a fun and innovative 404 error page. That way instead of visitors feeling like they reached a page by mistake, you can provide a game or interactive feature; so, they feel it was worth the time to accidentally land on a missing page.

Your Website’s Overall Performance

Having well-written and informative content is a huge help with ranking higher in search engine results, but search algorithms also take into consideration the speed of your website. Therefore, a holistic approach, or improving all aspects of your website, is a great way to rank higher and get more conversions. If your website takes longer than 3 seconds to load, not only will you potentially lose visitors, but also inadvertently drive them towards your competition. Also, having a website optimized for mobile devices is another factor that search engines consider. To test how fast your website is, use free online tools such as GTmetrix.com and Google’s PageSpeed Insights. If you have a lot of images, pages, or plugins on your website, here are a few resources that can help optimize the performance of your website.

  1. Plugin audits – if you’re using a WordPress website, look at the list of plugins that are installed and whether they are necessary or were left over during the development phase. Since plugins contain JavaScript, even when deactivated, they can still slow a site down. Delete those that you don’t need to help save some loading time.
  2. Caching plugins – cache is temporarily stored data that your computer stores and uses to access files quickly. This is great for website’s that aren’t frequently updated, however if you’re actively updating content, use a plugin to automatically clear the site’s cache daily. Or simply clear the cache with the click of a button when you make updates to serve up the most recent version of your website. Some plugins I recommend are W3 Total CacheWP Fastest Cache, and WP Rocket.
  3. Image Compression – if you aren’t properly resizing images before uploading them to your website, then larger images will load slowly on the front end, leading to a decrease in the overall load time of the site. Photoshop is a great tool for resizing and compressing images, but there is also free online software that’s simple to use such as imagecompressor.com and tinypng.com. If you don’t have time to compress all of the images on your site and re-upload them, you can add a plugin such as Smush Pro, which compresses all previously uploaded images as well as every image that’s uploaded while the plugin is active.
  4. Content Delivery Network – a CDN is great way to improve speed by serving the website on networks closest to your visitors. For example, if your hosting server is in California and a lot of your traffic comes from the east coast; the website will take longer to load the further a visitor is away. By using a CDN, such as Cloudflare, your website will be served faster and from a closer location.
  5. Hosting plan – if your site is still loading slowly after trying these steps, check your hosting plan. As a site expands over time and you’re locked into a smaller hosting plan, it’s time to upgrade the storage. Most plans increase by about $20 per package. If you have an active website and plan to stick around, it’s well worth the investment to upgrade.

A great looking, well performing website with useful information is the best way to satisfy your user’s needs on all levels. By auditing pages, plugins, and optimizing the performance of your website, you can deliver a much more satisfactory product that will also improve the overall user experience, and that’s a goal we all strive for.

Justin Porter, UX/UI Designer

The Wendt Agency

2021-07-14T09:57:22-06:00July 14th, 2021|Industry Trends, Wendt Buzz|0 Comments

18 Awards That Set Wendt Apart

Dos and Don'ts Guide to Virtual Meetings

The 42nd Annual Telly Awards and the 27th Annual Communicator Awards have been announced, and The Wendt Agency is the proud recipient of 18 wins. Our team is pleased to be recognized for the innovative creative work and strategy we provide our clients. And, while the awards are certainly an honor and recognition of our work, for us, it goes even deeper. These awards of distinction reflect the passion we have for seeing our clients succeed.

“Wendt’s clients’ needs and expectations are always our number one goal, so winning both Telly and Communicator Awards in addition to creating success for our clients, is truly special,” said Kara Smith, Creative Director.

Kara Smith, Creative Director

The Wendt Agency

Considered one of the largest and most competitive awards programs of its kind in the world, the Communicator Awards distinguishes creative excellence among marketing and communications professionals. The Wendt Agency won four Communicator Awards of Excellence and nine Awards of Distinction. Awards of Excellence are the highest honor given to entrants whose ability to communicate is the best in the field. Awards of Distinction are presented for projects that exceed industry standards in quality and achievement.

Established in 1979, the Telly Awards receive over 12,000 entries from all 50 states and five continents. The Wendt Agency won one gold, two silver, and two bronze Telly Awards.

Wendt’s winning campaigns were created in partnership with Achieve Montana, Central Montana, Helena Convention and Visitors Bureau, Montana Department of Transportation, Montana Farmers Union, and Montana Lottery.

Communicator Awards — 13 Wins!

Montana Lottery: “Mega Millions – Always Big” TV

  • Use of Humor
  • Award of Excellence

Montana Farmers Union: “Food Security for Us” Campaign

  • Integrated Campaign
  • Award of Excellence

Achieve Montana: Achieve Montana Website

  • Financial Services
  • Award of Excellence

Montana Farmers Union: “Food Security for Us” Website

  • Activism
  • Award of Excellence

Montana Department of Transportation: “Buckle Up Truck” TV

  • Causes & Awareness
  • Award of Distinction

Montana Lottery: “Mega Millions – Always Big” TV

  • Entertainment/ Amusement
  • Award of Distinction

Montana Lottery: “Mega Millions – Always Big” TV Shorts

  • Consumer Products & Services
  • Award of Distinction

Central Montana: “Field Trip” Campaign

  • Promotional
  • Award of Distinction

Montana Farmers Union: “Food Security for Us” Campaign

  • Marketing Effectiveness
  • Award of Distinction

Montana Lottery: Ford Payout Scratch Game Campaign

  • Marketing Effectiveness
  • Award of Distinction

Montana Farmers Union: Food Security Video

  • Social Responsibility
  • Award of Distinction

Montana Farmers Union: Food Security Video

  • Activism
  • Award of Distinction

Helena Convention and Visitors Bureau: “Safety First” Outdoor

  • Advertising Campaign
  • Award of Distinction

Telly Awards — 5 Wins!

Montana Farmers Union: “Food Security for Us” Video

  • Branded Content
  • Gold

Montana Department of Transportation: “Buckle Up Truck” TV

  • Public Service/PSA
  • Silver

Montana Lottery: “Mega Millions – Always Big” TV

  • Use of Comedy
  • Silver

Learn More

Want to learn more about how we create winning campaigns for our clients? Reach out to us, here. And sign up for our monthly newsletter, here.

2021-06-23T12:02:17-06:00June 23rd, 2021|Industry Trends, Wendt Buzz, Work|0 Comments

What You Don’t Know About Apple iOS Changes May Hurt Your Business

Dos and Don'ts Guide to Virtual Meetings

When it comes to the Apple iOS 14 changes, several things are happening in the internet space that have been transformative for digital advertisers. Many of them stem from legislation and governances adopted by technology platforms since 2020. Read on as our Wendt Media team shares their insights and expertise in these updates and learn how we help our clients navigate Apple iOS changes masterfully to successfully target audiences.

General Data Protection Regulation (GDPR) enacted by the EU, is a set of guidelines that have been adopted by most American/Global technology platforms and ad services. The GDPR addresses how ad tech companies collect data. Browsers can leave bits of your user identifiable information across the web. You searched for a product, looked at colors and different aspects, and looked at comparable information. Those bits, known as cookies, are used by ad-serving companies to target users repeatedly based on the cookie data.

Retargeting campaigns result from cookies and the data gained from a user’s behavior on their devices. Cookies are instrumental in how data is gathered and utilized by ad-serving companies. Due to GDPR, many browsers, devices, and publishers now allow users to either “accept” or “do not track” the use of cookies/tracking on the site. Wendt expects retargeting estimates and campaign metrics to be somewhat lower than previous years from various ad tech platforms, including Facebook.

When you visit a site or app, you opt out of tracking; that data bit is lost to the ad tech serving company, and advertisers have now lost that bit of behavioral tracking. This has been occurring since early 2020. As a result, behavioral targeting is harder to do. However, it is still available from other sources such as Google and The Trade Desk, which have engineered their own “privacy sandboxes or unique cohorts.”

Pam Bennett, Senior Media Strategist

The Wendt Agency

ATT Policy and Audience Targeting

Advertisers are shifting to contextual targeting, search-based targeting, social and content engagement metrics, and ad assets and videos. Placement in content-rich, content-matching environments is one way of targeting and finding our audiences. Programmatic technology helps us correlate content and context to find prospective customers. Based on data from these sites, using first-party or content matching technology, we capture the user’s attention and clicks from this strategy.

BUT: Apple has now thrown a wrench in the mix. They have prioritized user privacy over targeted advertising, from any platform or app serving to Apple devices – anything that uses iOS 14. Apple has now implemented the ATT policy – App Tracking Transparency, and it is one of the most restrictive. The consent from users will prompt across every app and is not transferrable to ad networks. For example, an iPhone user will not be able to see or be served any behavioral or contextually targeted ads previously available before the ATT policy began. This rollout started in late March 2021.
However, this doesn’t change our targeting – for any digital campaign, we would still want to target all users regardless of their device/platform, but the ATT policy will impact the tracking data received from Apple devices.

We can still break out the data of various mobile users (iPhone vs. Android).

For our advertisers, this means:

  • Minor impact to targeting audiences and securing impressions – since it is based on inventory and cost.
  • We can still measure ad click engagement on your site and implement site pixels; GTMs (Google Tag Manager containers) and Google Analytics will be source one for providing the information of a user’s journey from ad serving your pages.
  • UTM tags can also be implemented for granular study of an advertising campaign.

In summary, the changing and dynamic forces in the advertising ecosystem impact users’ privacy and willingness to participate in data collection.

These changes will likely have the largest impact on social media tracking, specifically Facebook placements. Facebook has been openly and adamantly opposed to the Apple iOS 14 changes in the months leading up to the roll out. This is because these changes will impact how Facebook receives and processes conversion events from tools like Facebook pixels. So, as more people opt out of tracking on iOS 14 devices, ad personalization and performance reporting will be limited for both app and website conversions.

Tegan Bauer, Social Media Specialist

The Wendt Agency

Key Apple iOS 14 Changes*:

  • Campaigns with the objective of app install may be severely limited.
  • Real-time reporting will no longer be supported, and campaign data may be delayed up to three days.
  • Both app and web conversion reporting breakdowns, like age, gender, region, and placement, will no longer be available.
  • The attribution setting (see below) will change, which may result in a decrease in the number of reported conversions. The default for all new or active ad campaigns (this will not affect past campaigns) will be set at a 7-day click attribution window instead of the current 28-day click. o The attribution setting is the
  • period during which conversions can be credited to your ads and used to inform campaign optimization.
  • Facebook pixels will only be able to optimize for eight conversion events for each website domain.
  • Facebook may begin using statistical modeling to account for conversions and report results from iOS 14 users.

*Source: How the Apple iOS 14 Release May Affect Your Ads and Reporting. Facebook for Business. Retrieved 18 May 2021, from www.facebook.com/business/help/331612538028890?id=428636648170202&_rdr 

Since the rollout, everyone running ads through Facebook ad manager have been working to verify website domains and reviewing pixel conversion events to allow us to build and optimize using Facebook pixels in the future. This is all still very new, but Wendt will continue monitoring the situation and providing updates.

The Apple iOS 14 change has both good things and bad things for advertisers. In a nutshell, Apple is requiring app owners to ask for explicit permission to track users to other apps. Many people will certainly deny that. And it does limit some tracking and add complexity to online marketing efforts, which have come to rely on this specific type of tracking. However, this is not nearly the death of online marketing or tracking. It is just another adjustment in the highly fluid world of online marketing. One which applies to Apple products only (not that we all aren’t tied to our iPhones but …). Does that mean ad placement and spending might shift? Of course it does. But savvy marketers (and their agencies!) have been preparing for this and are already shifting communication strategies in ways big and small, such as leaning more heavily on contextual targeting to find an audience through the content or environment they are interested in and by working with programmatic vendors who have invested in cross-device tracking (remember that web browsing you do at your work computer?).

Carol Kruger, Senior Vice President

The Wendt Agency

2021-06-04T15:15:22-06:00May 25th, 2021|Industry Trends, Wendt Buzz|0 Comments

Improve Your Virtual Meeting Game with These 10 Tips

Dos and Don'ts Guide to Virtual Meetings

Though 2020 is well behind us, its affinity for virtual meetings is here to stay. But, even with all the trial by fire practice we’ve had, and advice articles written, people are still struggling with virtual meetings. We’ve got you! Use our 10-step dos and don’ts guide as a checklist to up your virtual meeting game.


1. Set up your real background.

The fake virtual backgrounds are fun and can be used in a pinch, but ideally you should pick a place and set up a real background for your calls. This will help prevent weird background or filter mix ups and eliminate the blurry or strange greenscreen trail that happens when you move your hands, this is especially important if you like to gesture when you talk.

Pro Tip: Even if you set up the perfect background, always give a quick scan before jumping on a call to make sure there isn’t anything that has made its way into frame or reflecting in a mirror.

2. Add additional lighting.

Lighting can be challenging. The best option would be to sit facing a window, so you have even natural light across your face (don’t sit with your back to a window). However, for those of us without that option, try adding an extra lamp behind your computer that will cast more light on your face.

Pro Tip: You can purchase a mini ring light for your desk.

3. Notify people in your surroundings.

By now everyone knows to give their children, furry children, and housemates a heads up before jumping on a virtual call or going into an online meeting. But now that we are transitioning back into the office, it’s easy to forget to let your co-workers know you will be occupied. So, mark it on the calendar, send out a quick email, put a sign on your door, and shout “quiet on set” over the wall. All of this will help prevent someone unknowingly loitering behind you during a big presentation or turning up the music on the speakers during the participation portion of the meeting.

4. Frame yourself in the camera view.

Adjust your desk layout and get in the habit of adjusting your camera before clicking the join link. Your camera should be eye level or slightly higher and tilted down for a more flattering angle. Sit centered as close to the camera without cutting off the top of your head and so the tops of your shoulders are still in frame. This will help people be able to see your expression in a tiny box on their screen.

Pro Tip: If you like looking at the other participants (or yourself), move the participant window close to your camera on your screen. If you still have trouble, you can put googly eyes on either side of your camera. This way when you look at the eyes it will appear like you are making eye contact.

5. Check where your microphone is located.

It’s important to know where your voice is being picked up. Is it your laptop microphone, your headphones, a phone you used to call in with, etc.? This will affect how you setup. You’ll also want to test the microphone’s sensitivity. You don’t want to be typing and shuffling papers right over the laptop speaker or have your voice muffled by a scarf covering your headphone microphone.

Pro Tip: Make a point to check for background noise or music that may have faded into the background and slipped your mind until mid-meeting.


6. Leave extra tabs/windows open.

Don’t multitask! You may think you’re being sneaky and extra productive, but we can all see your eyes drifting off to the side, which is rude. Worse than being rude is being disruptive, and that’s exactly what you’ll be when an unwanted pop-up ad begins playing, and you are searching through different windows and tabs to find and close the offensive noise interrupting your call. Plus, if at any point you have to share your screen, you don’t want to be scrambling to find the right window or have everyone see all the tabs at the top of your screen.

Pro Tip: If you are going to be doing anything on YouTube for a call be sure to turn off auto play!

7. Eat or chew gum.

Very few people actually like the sound of chewing in their ear. So, remember to throw out that piece of gum before you begin. No one will be able to smell your breath through their screen anyway. You should also resist the temptation to sneak in lunch during a midday call. Even if you aren’t using your camera and are muted while chewing, you’re bound to get asked a question or need to contribute right after you’ve taken a big bite, which with your luck, will lead to you choking and coughing uncontrollably. Save yourself from this and other embarrassing moments like food stuck between your teeth by not eating during calls.

8. Wait until the last minute to login.

Virtual meetings should be treated with the same level of professionalism as in-person meetings. Respect start times and other participant’s time by trying to join at least five minutes before the meeting starts.  This allows time to resolve any technical issues that will inevitably happen. It might also become a networking opportunity or at the very least save time by getting introductions done early.

9. Move around.

We don’t need a tour of your house or route to the office. Prevent unfortunate mishaps with nude roommates or worst-case scenario, a front row seat to your car crash. Just stay put in front of the carefully crafted background with great lighting we talked about earlier and focus on the meeting.

10. Forget to send an email recap.

Most people have short attention spans, it’s just the way it is. Especially during long presentations, people tend to glaze over after staring at a screen for extended periods of time. It’s also easy to forget to take notes during virtual meetings and after a while, they all begin to blur together. So be sure to take notes and summarize them in a recap email after you wrap up.

Tegan Bauer, Social Media Specialist

The Wendt Agency

2021-06-04T15:15:42-06:00May 12th, 2021|Industry Trends, Wendt Buzz|0 Comments

Improving Your Website’s SEO, Part 1

Best practices for search engine optimization

As the UX/UI Designer at The Wendt Agency, I am involved in developing websites for clients; from the concepting phase to taking them live. When working on website projects, I consider the fact that producing an attractive website is only one facet of what determines its overall success. Today, I’m going to delve a little deeper into what makes a website really stand out from its competition in search rankings: SEO (Search Engine Optimization), and how you can improve your website’s search rankings. This is not meant to be a comprehensive guide to SEO, or to make you a pro, but an article on how you should plan your SEO strategy for a new or existing website. Watch for more valuable tips and information when part two of this article is released.

Keyword Research

Whether you’re rebuilding a website or producing a new one from scratch, content is king, but that doesn’t mean your content should be king-sized. It’s important to understand what search engines are looking for and how you should plan your strategy. The first step should be researching your competition to determine what keywords their target audience uses to search for similar information, and see how well those keywords are performing. Keep in mind, the keyword or keyphrase, is the word or term someone will use in the search engine to find what they’re looking for. It’s very important to put yourself in the shoes of your audience during this stage.

To gain a better understanding of which keywords work best, you can view the search result’s metrics of your competition’s audience at https://trends.google.com/. Google has an SEO Ranking Checker that shows the rankings of the keywords or phrases your competitors are using for their search results at https://www.thehoth.com/search-engine-rankings/. You can also visit https://www.thehoth.com/seo-audit-tool/ to scan your site and compare the effectiveness of your keywords compared to your competitor’s websites. Once you have a better understanding of which keywords or phrases your audience and competition are using, you’ll be able to come up with an improved game plan for writing or editing your content.

Planning Your Content

Keywords and phrases should only be used once across the entire site and need to be strategically planned in each page’s content. Use clearly written paragraphs, headings, and subheadings, with only 1-2% of the content containing your keywords. Otherwise, if you saturate your content with keywords or phrases, Google will give those pages a lower score because its algorithm considers the copy as “keyword stuffed”. You also don’t want to duplicate copy on the website, which also includes keywords. Each page or post should focus on one aspect of your business, so your pages aren’t competing with themselves to outrank each other, which could cause more important pages to show up later in the results. If the content on a page makes reference to content that is currently on another page, use an internal bound link to that page rather than inserting duplicated text.

For example, if your website has an “About” page, it would be best to focus the content on that page based on the aspects that define your business, such as mission, core values, and strengths. If you would like to mention the businesses services on your “About” page, insert an internal bound link to “Services” rather than inserting duplicate content from that page. Then, on your “Services” page, detail the ways your business can help fulfill your customer’s goals.

Copywriting Dos and Don’ts

Beautiful photos and the right typography are great ways to make a website more appealing, but how will anyone find your website on Google if the content is poorly written? When coming up with new or editing existing content, you want to make sure that it’s well-written with a clear and informative message. Think of the main subject you want to discuss on your page or post and focus on what you want the keywords to be that are placed within the text.

Meta descriptions and focus keywords are the most important factor in how your page or post is displayed in the results. The meta description is the information that briefly explains what the page or post is about in search listings. You want it to be actionable, to the point, honest, and accurate so you have a unique message that your competitors aren’t using. Search engines also pick up on titles and subheaders and use those to help recognize what the page is about, so make sure to sprinkle keywords in both areas as it helps with readability.

Implementing Keywords, Phrases, and Meta Information

To get the most out of your SEO, I highly recommend using the Yoast SEO Premium plugin, which submits meta descriptions and focused keywords or phrases to search engines. There’s a free version that’s pretty basic but still effective. However, the premium version allows you to insert multiple keywords and phrases per page and also allows you to include synonyms of those, as long as you are keeping an eye on overstuffing the content. Both versions also allow you to analyze which keywords and phrases work best based on the content with a scoring system that displays how well that page will rank in the results and provides suggestions for areas of improvement.

Keep an eye out for part two of this discussion and more details on improving your content. Until then, I hope this gets your gears spinning and inspires you to begin working on improvements to your writing style.

Justin Porter, UX/UI Designer

The Wendt Agency

2021-07-14T09:58:08-06:00April 19th, 2021|Industry Trends, Wendt Buzz|0 Comments

Sherwin Williams and Benjamin Moore have already had their say, and now…

Pantone picks a color of the year

And The Wendt Agency has some strong opinions about it

OK, let’s get this out of the way right up front – there are some of us here at The Wendt Agency who think Pantone is cheating with their 2021 Color of the Year since it isn’t A color, it’s TWO colors. Come on – the title clearly says color, singular.

However, we are aware that Pantone doesn’t really care what we think and they have been choosing a Color of the Year for a long time now. So, let’s all take a look at their picks – Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating. Basically, gray and yellow.

Girl wearing a gray shirt in front of a yellow background
The colors of Pantone's Pick for Color of the Year 2021

The official company news release calls this combo “A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” Which – maybe? But that isn’t really the way the Wendt team sees it, because the negative reviews far outweigh the positive ones:

  • I’m digging it because of the perfect balance of the realism and softness of the gray with the brightness and hope of the yellow.
  • Love the gray, but unless you are a daffodil or a bumblebee, stay away from yellow; it’s the devil’s playground.
  • A message of strength? I guess I might put those colors in a home gym if I had one…
  • I hate the yellow and gray color combo – this was a big trend in design not that long ago and yellow is such a cop-out sunshine color. Stop ruining beautiful shades of gray with yellow!
  • Those are basically the colors of a Swiffer duster before and after dusting the entire house!

Still, as Business Insider reminds us, these Pantone picks do have a lot of influence and so, love them or loathe them, we will probably all be seeing a lot of them in 2021. You can get all the analysis here:


This is probably a wrap on the picks for Color of 2021, and we’ve gone from Sherwin-Williams’ Urbane Bronze to Benjamin Moore’s Aegean Teal to Pantone’s Ultimate Gray and Illuminating duo. Not a lot of consistency across the choices, but that should mean there is truly a color for everyone in 2021!

2021-05-10T13:33:27-06:00December 16th, 2020|Culture, Industry Trends|0 Comments

Aegean Teal: Color of 2021

2021 is looking pretty colorful

Just a few short weeks ago we were talking about Sherwin Williams’ Color of 2021 — Urbane Bronze. Here we are with another contender! Benjamin Moore is weighing in and it sees something very different in our future, choosing a color called Aegean Teal.

This one is described as an “intriguing blue-green that creates natural harmony and invites us to reflect and rest” – Aegean Teal (2136-40).

Andrea Magno, Benjamin Moore’s Director of Color Marketing & Development, says this is a color that can help provide people with a sense of stability in uncertain times.

Want to see examples of what it looks like? Check these out:



A very unofficial poll of the Wendt office shows this color gets mixed reviews:

  • I like it – gender neutral, not too dark, not too warm – it’s flexible; almost the new beige!
  • I like it sometimes. I guess it depends on where you put it and what colors are around it.
  • Very institutional. Not my fav.

Perhaps the overall opinion at Wendt is summed up with: “Meh.”

But maybe Benjamin Moore was prepared for that because Aegean Teal, while their pick for Color of the Year 2021, is part of their overall Color Trends 2021 palette. That’s a total of 12 colors and hues all “rooted in elegant, handspun textures of the home”, providing us with several other options, in case Aegean Teal is not making an appearance in our living spaces.

Two down and at least one left. Watch this space in December when we expect Pantone to announce their pick for Color of the Year 2021. Maybe they will pick something the Wendt team can all agree on!

2021-05-10T13:33:58-06:00November 6th, 2020|Culture, Industry Trends|0 Comments