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Improving Your Website’s SEO, Part 1

As the UX/UI Designer at The Wendt Agency, I am involved in developing websites for clients; from the concepting phase to taking them live. When working on website projects, I consider the fact that producing an attractive website is only one facet of what determines its overall success. Today, I’m going to delve a little deeper into what makes a website really stand out from its competition in search rankings: SEO (Search Engine Optimization), and how you can improve your website’s search rankings. This is not meant to be a comprehensive guide to SEO, or to make you a pro, but an article on how you should plan your SEO strategy for a new or existing website. Watch for more valuable tips and information when part two of this article is released.

Keyword Research

Whether you’re rebuilding a website or producing a new one from scratch, content is king, but that doesn’t mean your content should be king-sized. It’s important to understand what search engines are looking for and how you should plan your strategy. The first step should be researching your competition to determine what keywords their target audience uses to search for similar information, and see how well those keywords are performing. Keep in mind, the keyword or keyphrase, is the word or term someone will use in the search engine to find what they’re looking for. It’s very important to put yourself in the shoes of your audience during this stage.

To gain a better understanding of which keywords work best, you can view the search result’s metrics of your competition’s audience at https://trends.google.com/. Google has an SEO Ranking Checker that shows the rankings of the keywords or phrases your competitors are using for their search results at https://www.thehoth.com/search-engine-rankings/. You can also visit https://www.thehoth.com/seo-audit-tool/ to scan your site and compare the effectiveness of your keywords compared to your competitor’s websites. Once you have a better understanding of which keywords or phrases your audience and competition are using, you’ll be able to come up with an improved game plan for writing or editing your content.

Planning Your Content

Keywords and phrases should only be used once across the entire site and need to be strategically planned in each page’s content. Use clearly written paragraphs, headings, and subheadings, with only 1-2% of the content containing your keywords. Otherwise, if you saturate your content with keywords or phrases, Google will give those pages a lower score because its algorithm considers the copy as “keyword stuffed”. You also don’t want to duplicate copy on the website, which also includes keywords. Each page or post should focus on one aspect of your business, so your pages aren’t competing with themselves to outrank each other, which could cause more important pages to show up later in the results. If the content on a page makes reference to content that is currently on another page, use an internal bound link to that page rather than inserting duplicated text.

For example, if your website has an “About” page, it would be best to focus the content on that page based on the aspects that define your business, such as mission, core values, and strengths. If you would like to mention the businesses services on your “About” page, insert an internal bound link to “Services” rather than inserting duplicate content from that page. Then, on your “Services” page, detail the ways your business can help fulfill your customer’s goals.

Copywriting Dos and Don’ts

Beautiful photos and the right typography are great ways to make a website more appealing, but how will anyone find your website on Google if the content is poorly written? When coming up with new or editing existing content, you want to make sure that it’s well-written with a clear and informative message. Think of the main subject you want to discuss on your page or post and focus on what you want the keywords to be that are placed within the text.

Meta descriptions and focus keywords are the most important factor in how your page or post is displayed in the results. The meta description is the information that briefly explains what the page or post is about in search listings. You want it to be actionable, to the point, honest, and accurate so you have a unique message that your competitors aren’t using. Search engines also pick up on titles and subheaders and use those to help recognize what the page is about, so make sure to sprinkle keywords in both areas as it helps with readability.

Implementing Keywords, Phrases, and Meta Information

To get the most out of your SEO, I highly recommend using the Yoast SEO Premium plugin, which submits meta descriptions and focused keywords or phrases to search engines. There’s a free version that’s pretty basic but still effective. However, the premium version allows you to insert multiple keywords and phrases per page and also allows you to include synonyms of those, as long as you are keeping an eye on overstuffing the content. Both versions also allow you to analyze which keywords and phrases work best based on the content with a scoring system that displays how well that page will rank in the results and provides suggestions for areas of improvement.

Keep an eye out for part two of this discussion and more details on improving your content. Until then, I hope this gets your gears spinning and inspires you to begin working on improvements to your writing style.

Justin Porter, UX/UI Designer

The Wendt Agency

2021-04-15T13:20:32-06:00April 19th, 2021|Industry Trends, Wendt Buzz|0 Comments

Spring is Blooming – Free Wallpapers

Have you looked outside lately? Spring is here! Brown grass is giving way to new green shoots. The tiniest flowers are emerging between last fall’s left-behind leaves. And the fresh spring air blows warmer every day. Sunshine is the best medicine – we couldn’t agree more!
Happy Blooming!
-The Wendt Agency

Click to download wallpapers:

2021-03-19T10:31:53-06:00March 15th, 2021|Uncategorized, Wendt Buzz|0 Comments

Celebrating National Women’s History Month With One of Our Own!

March is National Women’s History month. This spotlight calls attention to all the accomplishments of strong, smart, and determined women who have influenced public policy, growth of companies and organizations, and initiatives to make our lives and world better. At Wendt, we can look to our own history to celebrate a woman who guided our company for 50 years. Her name was Zelma Hay Schroder.

Zelma was born in Belt, MT in 1906. This was a time when women couldn’t vote, but also when the push for broad-based economic and political equality and social reforms for women had begun. When Zelma graduated from high school, she went on to get her degree in journalism from the University of Montana. She decided that advertising was going to be her path. She was hired by L.W. Wendt in 1929 to be a copywriter for his advertising agency. Then the great depression hit, and Wendt was operated in L.W.’s basement, where they made calendars and advertising specialties to keep the agency afloat. In 1944, L.W. moved from Great Falls to Washington D.C., and he made his son, Wallace, and Zelma equal business partners with the charge to continue to build Wendt as a strong and successful Montana business. They worked side-by-side for over twenty years building their business, expanding their footprint all across Montana, and constructing a brand-new building to house the agency on the north side of town. Zelma led the construction effort, a role that was not typical for a woman during that time.

Wallace passed away in 1968 following heart surgery, and Zelma was named President. In the midst of emotional turmoil, the agency was reorganized to bring forward two vice presidents and a secretary to be a part of Zelma’s leadership team. As the agency’s chief executive officer, she led Wendt for 11 more years. During that time, the agency’s client list grew throughout the Northwest, and Wendt’s professional staff doubled in size. Zelma recognized the importance of being actively involved and giving back to her community. She gave her time to numerous organizations, including as president of the Columbus Hospital advisory board (Benefis Health System), chairwoman of the College of Great Falls President’s Council (University of Providence), the Chamber’s Community Betterment Committee, Cascade County Mental Health Association, and the YWCA board. She was named Woman of the Year in 1979 by the Great Falls Advertising Federation. Zelma retired from Wendt in 1979 at the young age of 73. She gave 50 years of her life to her passion—Wendt.

When she retired from Wendt, Zelma said, “I’ve never believed men got all the brains and women were meant to sit back. And I was fortunate to be among the people who accepted me as a person. I did my job and that caused me to float to the top.”

We honor Zelma today, as she has paved the way for other Wendt women leaders to be successful in growing and sustaining this company for over 90 years.

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Brenda Peterson, President/CEO

The Wendt Agency

2021-03-04T09:59:08-07:00March 8th, 2021|Reflections, Wendt Buzz|0 Comments

What is the Origin Story of Wendt’s Beloved Mascot?

Several years ago, we contracted with a local firm to do some professional business consulting with the Wendt team. These consultants also happened to be my aunt and uncle. At the same time they were doing this work for us, they were in the process of opening a new office in downtown Great Falls. Many friends of theirs had provided décor to help make their offices feel welcoming and comfortable. One of the gifts was a 3-foot tall stuffed shaggy dog. Well, my aunt and uncle did not feel that the addition of a stuffed shaggy dog to their beautiful office was the bomb! So, in comes this stuffed shaggy dog to one of our staff consulting sessions. Cheerfully, regifted to the Wendt team! Promptly, he became a treasured part of our group. He was dubbed Augustus Gus. Now, it would be fun to report that that name has some sort of extraordinary significance to our agency. But frankly, it does not. That’s okay, it’s still a great name! We gleefully welcomed Gus, the cool new mascot, into our agency world.

Now Gus’ job description is varied, and as an integral part of Team Wendt, some of his responsibilities include:

  • Stand up straight when someone walks by, and hope for a pat on the head, but don’t beg
  • Lounge in offices that are not being occupied by staff — at the moment
  • Make new staff members feel welcomed, warm, and fuzzy
  • Join all holiday team functions, and happily participate whenever someone carries you into the event
  • Be totally huggable when children stop by the office to visit, or make them cry if you’re in the mood
  • Hide in dark places and scare the heck out of teammates whenever possible, then roll around laughing on the floor, or strike a pose for a social media post
  • Never blink when guarding the front or back door from intruders
  • Allow “real” dogs in the office, as long as they don’t stay forever
  • Happily wear hats, wigs, scarves, or masks, even when they are uncomfortable
  • Keep your hair messy and convey confidence that a messy mop is fashionable at any time
  • Be the namesake of Wendt’s Spotify account and proudly own it
  • Always maintain a distinctive stare

Gus provides a tremendous amount of entertainment, comfort, and joy to our space. We can’t imagine agency life without this quirky, kind of cute, mostly ugly, stuffed mutt.

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Brenda Peterson, President/CEO

The Wendt Agency

2021-02-08T15:35:37-07:00February 8th, 2021|Reflections, Wendt Buzz|0 Comments

The Importance of Reporting

The closing of one year and the start of a new, is often a time of reflection, goal setting, and new perspectives. While one may be reflecting on their personal growth over the last year, setting resolutions for a healthier diet and more exercise, or vowing to watch fewer cat videos on YouTube, the new year is a chance to start fresh. It is a time to orient yourself toward new goals and commitments.  The same holds true with marketing and advertising. It is a time to reflect on the campaigns that were completed throughout the year and evaluate their performance – who your message is resonating with and what tactics are driving the most awareness and sales. However, the end of the year is not the only time these types of conversations and evaluations should be taking place. We are huge proponents of digging deep into data and gathering insights and measurable outcomes of all marketing campaigns – whether in the first quarter or fourth, there are always lessons to be learned that will guide future marketing decisions and strategy.

With all marketing efforts, the goal should always be to optimize your strategy. This is impossible to do if you are not measuring results on an ongoing basis. In addition to campaign completion reporting, it is critical to constantly monitor and optimize your advertising. Regularly view your analytics to understand how people are reacting, measure the conversions that are happening during the campaign, optimize creative assets that are having stronger performance, monitor social posts, and proactively respond and adjust as needed in real-time – all examples of data gathering and reporting that are invaluable to the success of any marketing campaign. Reviewing data such as website analytics, blog leads, email open rates, social media engagement, conversion metrics, and SEO performance on a regular and frequent basis will help align your decision making and strategy with your defined goals and KPI’s.

So, if you find yourself still in the new year mode of creating those resolutions and are not already conducting regular reviews of your marketing activities, consider developing an action plan around the types of data you are able to collect. Then schedule regular check-ins to review this data, gather insights, and use these to shift your future strategies as needed.

Jennifer Fritz, Vice President of Client Services
The Wendt Agency

2021-02-03T09:15:54-07:00January 11th, 2021|Culture, Reflections, Wendt Buzz|0 Comments

Connecting to our Community – A Wendt Tradition

Holidays mean helping

“No one can do everything, but everyone can do something” – Max Lucado

During a period of transition my family experienced years ago, I found myself in a place of need that I had not anticipated, and this brought me a great deal of embarrassment. We were struggling to cover our day-to-day expenses, and we did not know how we would give our children the magical Christmas we had experienced as children. Someone in the community had heard of our situation and asked if we could use additional gifts for our family. I declined as there were certainly families with a greater need than ours. However, this “angel” did not take no for an answer, and a few weeks later called with pick-up information for our family’s gifts. I, again, told her other people were in greater need than us, but she stopped me and said, “There is a point of grace in receiving, and you will pay it forward in the future, I have no doubt. “

Fast forward to 2020 and I am so thankful to be spearheading the Wendt holiday giving program this year. As a new employee, I was not surprised to learn that Wendt has a tradition of giving during the holiday season. Each year we strive to give back to our community in a meaningful way.

Giving Back to Our Community

The Wendt Agency's donations to the Youth Resource Center

The Wendt Agency’s donations to the Youth Resource Center

This year we chose to adopt the Youth Resource Center and our team collected items from the center’s wish list to aid them in their mission of, “Meeting the physical, social, and emotional needs of vulnerable youth in a low-barrier, safe, secure, and loving environment.” The YRC provides access to a hot meal, snacks, laundry, internet access, and even a shower to disadvantaged young people in our community. In addition to basic needs, they also provide service coordination so a young person in need of medical, dental, or even behavioral health services can receive this assistance right there at the center.  The Wendt team loaded up the center’s shelves with canned food, snacks, water bottles, gift cards, and so much more.  By giving just a little, the Youth Resource Center will be able to do so much for some of the most vulnerable in our community.

With all the challenges 2020 has brought, I believe it has also strengthened our sense of community. We are looking out for each other more than ever.  There have been numerous opportunities for me to give and receive through the years. I am so thankful to have found a company that values community and looks for ways to give back all year long. No one knows when they may be the one that needs assistance. It is essential that we all show grace and compassion as we move through this life. If we keep our eyes open and our ears tuned, we will be sure to find a need we may be a part of fulfilling.

Jennifer Beisecker, Accounting Assistant
The Wendt Agency

2021-01-11T09:17:05-07:00December 23rd, 2020|Culture, Reflections, Wendt Buzz|0 Comments

Gratitude is the Best Medicine

Gratitude is the best medicine

November is the month of giving thanks. And giving thanks requires action.

What if we worked to create a culture of gratitude in our homes and offices? What would that look like? Let’s start with a gratitude definition that I came across recently that helps zero-in on what gratitude is and what it can do for us.

Gratitude is observation. It’s paying close attention. It’s noticing the things that are already here and pausing long enough to see them and think, look at this – isn’t it good? Gratitude is a way of shining a light on things; it’s a way of seeing deeply, and of letting that seeing ripen into appreciation. When we move through the world with gratefulness, when we notice the good things, suddenly good things are everywhere, and the details and the people and the moments of each day transform. They go from being the things we expect to being something exceptional.

Gratitude is strongly and consistently associated with greater happiness. It helps us feel positive, appreciate wonderful moments, improve our physical and mental health, helps us manage challenges, and builds solid and connected relationships. There are so many ways that we can express gratitude:

  • A simple thank you, for a simple task
  • A handwritten note of thanks and appreciation
  • A smile and hello
  • A pat on the back – physically or a shout out
  • Acknowledgement or celebration in front of others

It’s so easy to show appreciation with a simple thank you.

We should not take others or their actions for granted. Being thankful for your mate for taking out the garbage, for your coworker for making another pot of coffee, your child for getting their homework done. These expected daily tasks should be celebrated and appreciated. It builds trust, connection, and engagement. Simply said, it will lift their day right along with yours.

For many, the holidays can be filled with sadness, anxiety, or depression. Those with severe anxiety disorders hopefully seek and find assistance with professional help. But sometimes we’re just feeling a little disconnected, sad, or anxious. Research and common sense tell us that being thankful can actually lift our spirits. When we focus on the positive things in our lives instead of what is lacking, we can bring clarity and joy to our lives.

So, who doesn’t want more gratitude in life! Here are some simple ideas on how to show it:

  • Tell three people why you are grateful for them and why they matter in your life
  • Randomly place post-it notes around your work (or home) space expressing gratitude for those on your team
  • Try to find the good in someone you don’t like
  • Be grateful for yourself! Do something nice for you today
  • Create a Thankful Jar – and fill it up
  • Surprise someone with a thoughtful, and inexpensive (or handmade) gift
  • Create your own list of reasons to be grateful, post it in a prominent place to remind yourself that there is always something to be grateful for – or start a gratitude journal
  • Give someone your vote of confidence
  • In a group, draw names and write a note of gratitude; leave the note in a place to be found by the person you intended
  • Tape gratitude notes to candy bars and hand them out
  • Call a friend and tell them why you are grateful for them
  • Make an effort to use grateful and kind words in all your interactions today

Thank you for taking time to read this blog and I hope it inspires you to find more ways to show, share, and practice gratitude! What are you shining a light on today?

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Brenda Peterson, President/CEO
The Wendt Agency

References: randomactsofkindnessfoundation.org, and Grateful, Compendium Live Inspired, M.H.Clark

2020-12-02T16:53:36-07:00November 20th, 2020|Culture, Reflections, Wendt Buzz|0 Comments

The Winter Season: Free Wallpapers

This holiday season may feel more unique in many ways, but that doesn’t mean we aren’t able to enjoy the warmth and magic we’ve experienced in years past. Festive lights on houses to drive by, and mugs of hot cocoa to sip on. Nights spent by a warm fire or snuggled up next to a decorated tree. Tasty treats to make and comforting smells wafting from our kitchens.

From all of us at Wendt, this year especially, we wish you warmth and well-being and a very Merry Christmas!

Click to download wallpapers: