Carol Kruger, Author at The Wendt Agency
Blogs by

Carol Kruger

Culture
Carol Kruger

Leading is Not Going it Alone

Ahh, the fearless leader – striding forward, blazing a trail, thinking, and acting independently – basically going it alone. It is an image that seems to

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Marketing motivation and Wendt shenanigans worthy of a subscription.

Industry Trends

We Let AI Run Our Marketing Strategy for a Week (And yes… we have notes.)

There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.

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Business

Adapting Through the Ages: Q&A With Our Media Buyer 

There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.

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Marketing Expertise for your Inbox

Marketing motivation and Wendt shenanigans worthy of a subscription.

Industry Trends
The Wendt Agency

We Let AI Run Our Marketing Strategy for a Week (And yes… we have notes.)

There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.

Read More »
Business
Merle McLeish

Adapting Through the Ages: Q&A With Our Media Buyer 

There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.

Read More »