Home/Posts/Work

The Importance of WordPress Security

The Important of WordPress Security Featured Image

Written by Justin Porter, UX/UI Designer

As Wendt’s UX/UI Designer, a focus of mine is to look at ways to enhance security on our clients’ websites. There are many tools available to increase security and decrease the likelihood of your site being hacked. Following are some best practices and resources to assist with this.

Create a Unique Username

The most common usernames are those that use the name of a business, a person’s first name, or ‘admin’, and those are what most hackers start with when trying to access a WordPress website. Therefore, it’s important to choose a username that is unique and not predictable. To view a great article that will help discuss the good, the bad, and the ugly of WordPress usernames, visit https://tinyblueorange.com/wordpress-usernames/. There are also other ways hackers find usernames, which is why generating a random password is your next line of defense.

Generate a Random Password

WordPress has the ability to generate strong and secure passwords with up to 25 characters using a combination of letters, numbers, and symbols. You will generate your own password when first setting up your profile but are able to edit your password after you have created your account. In fact, updating your password frequently can help strengthen the security of your site.

Having a hard time coming up with a strong password? There are plenty of password generators available on the web, including 1password.com/password-generator. The more obscure the password, the better! Writing your password on a note at your desk is definitely not the best way to keep a password on file. If you’re the only person using your computer and that’s your main method of accessing the back end of your website, you can select ‘remember me’ below the password field on your login screen. You can also save your password on your internet browser or use an online password manager.

Limit Login Attempts

Add another layer of security by limiting the amount of login attempts that can be used before being locked out for a period time. Though the lockout isn’t permanent, this is a great way to frustrate and limit potential hackers. For most WordPress websites, this ability is already built into the settings. However, for some older sites, you can use a plugin called Limit Login Attempts Reloaded which will give you the same protection.

Changing the URL of the Login Page

By default, the login page for a WordPress website is www.yoursite.com/wp-admin. Since that’s the first place a hacker will go to log in, consider changing that URL. WPS Hide Login, is a helpful plugin which allows you to safely change the URL of the login page.

Final Thoughts

Technology is always evolving and hackers are always finding new ways to infiltrate people’s sites. However, if you adopt WordPress security best practices, you will be significantly reducing the opportunity for someone to access your site.

2020-10-26T14:20:10-06:00June 9th, 2020|Clients, Industry Trends, Uncategorized, Work|0 Comments

A Q&A Session About Marketing Part 2

We are back with more answers to the most-searched questions about marketing as determined by Google’s Autocomplete.

Q: How marketing agencies get clients?

A: By doing excellent work and strategic outreach. Marketing firms are constantly sharing their story – in meetings, on websites, through social media, in an RFP (request for proposal) – and showcasing their expertise. We know the importance of getting the word out about our skills!

Q: How marketing helps sales?

A: Marketing can analyze consumer data to build an understanding of the ideal or potential customer – likes, dislikes, communication styles, media usage, buying cycle, etc. – and create a customized marketing outreach program to bring those customers to the sales team.

Q: How marketing benefits our society?

A: It brings products and services to people’s attention, helping them find things which will make their lives easier. It helps businesses find the customers they need to succeed. It builds ongoing communication between people and businesses to benefit both.

Q: How marketing has evolved?

A: It has become more sophisticated and research based. Successful marketing is not about just throwing a message out there to anyone and everyone. It is a strategically based style of communication involving businesses and consumers in an ongoing two-way communication.

That’s it for this edition but you never know, we might be back with more in the future, so you’ll want to keep checking out our blog!

2020-06-03T11:26:21-06:00June 3rd, 2020|Clients, Industry Trends, Uncategorized, Work|0 Comments

A Q&A Session About Marketing Part 1

Google’s Autocomplete is a great way to speed up your search results since it helps fill in your request with popular queries. We were inspired by the WIRED Autocomplete series and decided to try our hand at answering the web’s most-searched marketing questions. And, people seem to have a lot of questions so, here is part one and you can look for part two in the future!

Q: How Marketing Works?

A: By creating awareness and interest in specific companies, products, charities, ideas, services, or experiences. People cannot buy new tires or set up a 529 college savings account if they do not know their options. Strategic marketing spreads the word and gets people talking.

Q: How marketing is changing?

A: Every day in every way! Marketing cannot stand still. It needs to constantly adapt to the ways people are communicating. Reaching the modern consumer is a complicated undertaking based on research, strategy, and using multiple media outreach channels.

Q: How marketing has changed over time?

A: Marketing has been around for centuries, adapting to changes in how we live and communicate. In our increasingly interconnected world, that means increasing digital marketing efforts to find people where they learn, work, and socialize online.

Q: How marketing and sales work together?

A: Marketing creates the awareness and interest while sales works to sell the specific product, service, or experience. Ideally, both work together to create a seamless interaction with the customer, so interest leads to knowledge which can increase sales and repeat purchases.

If you have a question about marketing, let us know in the comments!

2020-06-03T11:18:32-06:00May 6th, 2020|Clients, Industry Trends, Uncategorized, Work|0 Comments

When Times are Tough, Wendt Knows How to Thrive

February 1st, 1929, was the first day The Wendt Agency officially existed. Called Wendt and Bird Advertising, the agency had roughly 8 months to get established before the stock market crash in September 1929 ushered in the Great Depression. Was the next decade an easy one? Of course not; not for the agency, the state, or the country. But Wendt’s founders and early employees adapted and persevered – taking on event planning, testing cookbook recipes, and even working out of Wally Wendt’s garage for a while.

It is a history all of us at Wendt are proud of and one that inspires us during these challenging times. We are committed to our work, our clients, our community, and the success of each of them. The last 90+ years have seen this agency grow and change in innumerable ways:

  • working in downtown offices, garages, and living rooms
  • handling local, regional, national, and international outreach
  • creating print ads, TV spots, websites, and social media strategies
  • meeting in person, on a phone call, and by video conferencing

What hasn’t changed?

Our commitment to strategic thinking for our clients. Our team of 13 talented individuals might be working remotely these days, but we are still creating, still partnering with each other and our clients in innovative ways. Wendt’s not going anywhere. We are confident our founders would be proud.

2020-05-06T15:27:50-06:00May 6th, 2020|Clients, Industry Trends, Uncategorized, Work|0 Comments

Marketing Successes During a Pandemic

To say the last six weeks have been hard and heavy is an understatement. We have certainly seen challenges and uncertainties, but we have also witnessed brands, teams, companies, and organizations across the world adapt to new ways of working and communicating with each other and their customers. Even though “curves may be flattening”, we all know the challenges and uncertainties will continue.

We also know that history demonstrates that brands who continue to advertise in an economic downturn benefit by long lasting boosts in sales and market share.

Following are a few client success stories we have experienced over the last month and want to share as examples of best practices in marketing during a crisis.

Stay relevant. Provide valuable and useful information. Be creative.

Shodair Children’s Hospital – It is an honor to partner with Shodair and watch as they navigate this very difficult situation with transparency, urgency, and grace. Shodair was incredibly responsive to COVID-19 and worked diligently and quickly to implement policies and procedures to ensure the safety of their patients, staff, and visitors. We worked with Shodair to create a special landing page on their website to house information, resources, and tips. Shodair has done a tremendous job of communicating internally and externally with daily updates posted on their public website and employee intranet. Shodair has also worked to develop content that is relevant, useful, and creative. Creating videos with ideas for kids’ activities at home, importance of sleep, hygiene, tips for teenagers, and more, has delivered important content to people who need it, and also helped to maintain the strength of Shodair’s brand and their mission to heal, help, and inspire hope.

Maintain brand strength. Pivot strategy.

West Yellowstone Tourism – Part of our annual strategy for West Yellowstone includes outreach for spring travel, promoting direct flights into Bozeman for a quick trip to West Yellowstone, as well as creating awareness for West Yellowstone as a meeting destination in the spring. This strategy had to quickly pivot as “stay at home” restrictions were put into place and the safety of travel was jeopardized. West Yellowstone chose not to abandon their media, but rather shift the message. Our outreach went from a “travel now” message to a “plan now, travel later” message. It is important for the travel region to remain visible and create inspiration for future trips. A couple samples of this messaging include an HTML email sent to their large database of subscribers as well as dynamic social ads.

West Yellowstone Facebook Ad

Shift in message. Reassure your audience.

Achieve Montana – Each year we partner with Achieve Montana to develop a marketing and communications strategy for increasing awareness of 529 plans, the importance of saving for higher education, and increasing enrollment numbers for the state 529 plan. Spring is always an important time period to promote the Achieve Montana message since it is after the tax season and leading up to national 529 Day. This year we have a lot of efforts planned around promoting plan improvements for Achieve Montana which include lower fees and increased investment options. Within the last month we have continued with these promotional efforts, but we have shifted the message a bit to be sensitive to the current climate. With all the uncertainties and challenges that Montanans are currently facing, Achieve Montana wants to communicate a message of reassurance, security, and simplicity while encouraging people to stay the course with investing for higher education and that Achieve Montana is and always will be here to help people achieve their dreams. Outreach tactics over the last month and continuing into the future include guest editorials, blog posts, print ads, email, digital video, native content, and display/banner ads.

Achieve Montana Facebook Image

Marketing and advertising during times like we are currently facing presents different and new challenges, and we will continue working with our partner clients to shift strategies and messaging as needed to elevate brands, reach audiences, and drive conversions and sales.

2020-04-30T10:26:24-06:00April 24th, 2020|Clients, Industry Trends, Uncategorized, Work|0 Comments

2019 Telly Awards

telly award

The 2019 Telly awards have been announced, and Wendt is coming out extra shiny! This year, The Telly Awards celebrates 40 years of honoring video and television creativity, with a theme of “A story for every screen.” As you can imagine, the competition is fierce. 12,000 entries were received across all categories. Judges award based on content/quality of message, production and execution, and overall experience.

While we always appreciate it when our high-quality creative work earns well-deserved awards, our truest success is partnering with our clients to give them a product we are all proud of and that brings results. Thank you to the Blackfeet Tribe – Safe on All Roads initiative, Montana Lottery, and Shodair Children’s Hospital for letting us share your stories and encourage your success.

Shodair Children’s Hospital – Local TV: General-Hospital and General-Not-for-profit

Montana Lottery Big Sky Bonus – Local TV: Campaign-Promotional

MDT Impaired Driving – A Blackfeet Crisis – Non-Broadcast: General-Cultural

The Telly Awards were founded in 1979 and honor outstanding local, regional, and cable TV commercials and programs; video and film productions; and online commercials, videos, and films.

2019-05-31T11:05:31-06:00May 24th, 2019|Wendt Buzz, Work|1 Comment

Wendt 2016 Telly Awards

telly award

2016 was an exciting year for broadcast work and even more exciting is the fact that we were honored with four Bronze Telly Awards! View the award-winning work for the Montana Lottery and Resolve Montana below.

 

Montana Lottery – Big Sky Bonus

Montana Lottery – Grills Gone Wild

Resolve Montana – It Isn’t Easy

The Telly Awards were founded in 1979 and honor outstanding local, regional, and cable TV commercials and programs; video and film productions; and online commercials, videos, and films.

2017-04-13T10:59:29-06:00April 10th, 2017|Wendt Buzz, Work|0 Comments

Bringing Smiles to Montanans

Big Sky Bonus Smile

Is there anything better than smiling Montanans? There is so much in our state to smile about—beautiful scenery, friendly people, endless outdoor recreation, the change of seasons, and the Montana Lottery, just to name a few. The Montana Lottery provides entertainment and fun for Montana residents, and their new Big Sky Bonus game is definitely something to smile about!

Big Sky BonusWendt partnered with the Montana Lottery when launching their newest game, Big Sky Bonus, a Montana-only daily progressive that provides some of the best odds of any Lottery game. Our goal with branding and new creative messaging was to be entertaining, fun, and memorable. This was accomplished through showcasing real people celebrating Montana and the Montana Lottery. For a deeper look at this campaign and the elements used to bring awareness to the new Montana-only game, click here.

 

2016-10-26T09:28:53-06:00October 25th, 2016|Work|0 Comments

Smith Team Website

July 21, 2016

Smith Team Real Estate Website

Smith Team Website Property Listing

Wendt partnered with Smith Team Real Estate to create a refreshed web presence. The new site was designed to inspire users inviting them to easily explore and pursue their dream home on Flathead Lake.

The site includes beautiful photography of the area, an extensive property search database, social media feeds, featured videos, a custom login feature with email alerts, and additional content about the real estate team and the Flathead Lake area.

Check it out—your dream home might be waiting for you!

2016-10-26T09:28:53-06:00July 21st, 2016|Work|0 Comments

Connecting with Montana Families for a Brighter Future

June 6, 2016

Achieve Montana Girl

Developing creative messaging that motivates and resonates with target audiences and invokes action is what we strive to do at Wendt every day. Being tasked with this responsibility for an organization that helps provide a means for a better life for Montana children makes our jobs even more rewarding.

Achieve Montana, formerly Montana Family Education Savings Program (MFESP), provides college savings vehicles to help families save for higher education expenses and avoid incurring added debt in order to send their children to college.

MFESP hired Wendt as their marketing partner at the same time they were transitioning to a new plan manager with an enhancement in product offerings. With these changes on the horizon, it was the perfect time to go through a rebranding process with MFESP.

Achieve Montana by Wendt AgencyThe first step in the process Wendt recommended was to rename the organization. We presented four options that included taglines and rationales for each recommendation. The chosen name was Achieve Montana with the tagline, “Their tomorrow starts today.” Achieve represents the goals of the savings program: parents want to achieve savings for their children and children will be able to achieve their academic dreams because of the program. It is easy for parents to get caught up in the short-term tasks and concerns of raising children. The tagline reinforces an important message–childrens’ futures are impacted by decisions made today. If you have the foresight to save now, your child will look forward to a more successful tomorrow.

Once the new name was chosen, we walked through multiple branding exercises with the Achieve Montana team to help guide the brand identity and creative messaging. Utilizing strong imagery, meaningful headlines, informative copy, and an inviting call to action, the Achieve Montana creative campaign centers around the dreams and aspirations of both children and their families. The campaign was created to feel touching, empowering, authentic, memorable, and to resonate with Montana families.

For a complete look at this creatively executed campaign and the elements used to establish an emotional connection with Montana families, click here.

2016-10-26T09:28:54-06:00June 6th, 2016|Clients, Work|0 Comments

Crafting a Story with More Than Words

 

What makes an image more than a picture?

When it tells it’s own story. Even if that story is different for everyone.

Yellowstone National Park

When it sinks into your soul and leaves you in awe.

Glacier National Park

When it makes you feel something, like carefree joy.

Bird Hunting Central Montana

Or a quickening pulse.

rock climbing Montana

When it speaks to you personally, motivating you to call a loved one…

Family in Yellowstone National Park

…evoking a fond memory…

fishing Holter Lake Montana

…or urging you to wonder.

Glacier National Park Canoe

What makes an image an effective marketing tool? 

When it speaks so loudly, no words are needed.

Glacier Country Montana


Effective marketing uses photography to evoke emotion and connect with your audience.

Photography

May is National Photography Month, celebrate by capturing images that tell a story all their own.

 

2016-10-26T09:28:54-06:00May 20th, 2016|Work|0 Comments

Wendt at the ADDYs

The Wendt Agency at the ADDY Awards

March 9, 2016

At Wendt, we are in the creative business. Our greatest reward is seeing our creative work produce results for our clients. If that creative work also wins industry awards…even better!

This year The Wendt Agency was honored with seven awards at the American Advertising Awards show, otherwise known as the ADDYs, which took place last weekend in our home town of Great Falls and was hosted by the Great Falls Ad Club.

The ADDY awards are the advertising industry’s largest and most representative competition. An ADDY award means your work is being recognized for creative excellence in the art of advertising. It attracts over 50,000 entries every year in local competitions across the country.

Of the seven awards Wendt received, four honor our new website and self-promotional materials.

Achieve Montana Logo by The Wendt Agency

We also received awards for the logo designed for our client Achieve Montana, print ads created for Butte CVB, and a social media campaign developed for Central Montana.

We are very happy that our creative work was recognized and honored. Those pieces will now move on to the regional competition.

Visit Butte Montana by Wendt Agency
The Wendt Agency at the ADDY Awards

Of course, the ADDYs also give us the opportunity to get together with the other agencies from across Montana. Looking at all the amazing work created in our state during the last year, sharing the stories which drive our creativity and pondering the existence of mermaids at the Sip ‘n Dip all added up to a magical evening!

2016-10-26T09:28:54-06:00March 9th, 2016|Wendt Buzz, Work|0 Comments

Effective Branding Requires a Strategy

BrandingFingerprintSeptember 28, 2015

As a full service marketing and public relations agency, Wendt helps to develop and manage our clients’ brand reputations on a daily basis. Our goal is to develop and convey a strategic and consistent message for our clients to communicate with their target audiences. So, how does one define branding? Branding is the process of establishing and continuing to manage an organization’s reputation. It is the relationship between the consumer and a product; it is the feeling or emotion that is evoked when a consumer (or potential consumer) thinks about your business or product.

Wendt has our very own process that we follow when developing brand strategies for our clients. From research, audits, development of positioning statements, implementation and management, each step has equal importance in developing a strategy that is differentiating with an accurate reflection of your mission. In today’s massive world of media, messages have a greater chance of becoming diluted. Developing and practicing a strategic and consistent brand message is crucial to succeeding in the marketing landscape. With a strategic approach you are able to develop messages that are compelling and memorable; it creates a structure that will ensure you are delivering a consistent message through all channels that will affect the consumer quickly and more significantly.

To view some of our branding projects click here.

2016-10-26T09:28:55-06:00September 28th, 2015|Industry Trends, Work|0 Comments

What is your reputation?

Farrah FawcettSeptember 21, 2015

Everyone talks about brands these days. Product brands, corporate brands, sports figure’s brands, personal brands. Even people who don’t know what branding is, talk about branding. Let’s get right down to it. Managing a brand is simply managin