We are back with more answers to the most-searched questions about marketing as determined by Google’s Autocomplete.

Q: How marketing agencies get clients?

A: By doing excellent work and strategic outreach. Marketing firms are constantly sharing their story – in meetings, on websites, through social media, in an RFP (request for proposal) – and showcasing their expertise. We know the importance of getting the word out about our skills!

Q: How marketing helps sales?

A: Marketing can analyze consumer data to build an understanding of the ideal or potential customer – likes, dislikes, communication styles, media usage, buying cycle, etc. – and create a customized marketing outreach program to bring those customers to the sales team.

Q: How marketing benefits our society?

A: It brings products and services to people’s attention, helping them find things which will make their lives easier. It helps businesses find the customers they need to succeed. It builds ongoing communication between people and businesses to benefit both.

Q: How marketing has evolved?

A: It has become more sophisticated and research based. Successful marketing is not about just throwing a message out there to anyone and everyone. It is a strategically based style of communication involving businesses and consumers in an ongoing two-way communication.

That’s it for this edition but you never know, we might be back with more in the future, so you’ll want to keep checking out our blog!

Google’s Autocomplete is a great way to speed up your search results since it helps fill in your request with popular queries. We were inspired by the WIRED Autocomplete series and decided to try our hand at answering the web’s most-searched marketing questions. And, people seem to have a lot of questions so, here is part one and you can look for part two in the future!

Q: How Marketing Works?

A: By creating awareness and interest in specific companies, products, charities, ideas, services, or experiences. People cannot buy new tires or set up a 529 college savings account if they do not know their options. Strategic marketing spreads the word and gets people talking.

Q: How marketing is changing?

A: Every day in every way! Marketing cannot stand still. It needs to constantly adapt to the ways people are communicating. Reaching the modern consumer is a complicated undertaking based on research, strategy, and using multiple media outreach channels.

Q: How marketing has changed over time?

A: Marketing has been around for centuries, adapting to changes in how we live and communicate. In our increasingly interconnected world, that means increasing digital marketing efforts to find people where they learn, work, and socialize online.

Q: How marketing and sales work together?

A: Marketing creates the awareness and interest while sales works to sell the specific product, service, or experience. Ideally, both work together to create a seamless interaction with the customer, so interest leads to knowledge which can increase sales and repeat purchases.

If you have a question about marketing, let us know in the comments!

February 1^st, 1929, was the first day The Wendt Agency officially existed. Called Wendt and Bird Advertising, the agency had roughly 8 months to get established before the stock market crash in September 1929 ushered in the Great Depression. Was the next decade an easy one? Of course not; not for the agency, the state, or the country. But Wendt’s founders and early employees adapted and persevered – taking on event planning, testing cookbook recipes, and even working out of Wally Wendt’s garage for a while.

It is a history all of us at Wendt are proud of and one that inspires us during these challenging times. We are committed to our work, our clients, our community, and the success of each of them. The last 90+ years have seen this agency grow and change in innumerable ways:

• working in downtown offices, garages, and living rooms
• handling local, regional, national, and international outreach
• creating print ads, TV spots, websites, and social media strategies
• meeting in person, on a phone call, and by video conferencing

What hasn’t changed?

Our commitment to strategic thinking for our clients. Our team of 13 talented individuals might be working remotely these days, but we are still creating, still partnering with each other and our clients in innovative ways. Wendt’s not going anywhere. We are confident our founders would be proud.

To say the last six weeks have been hard and heavy is an understatement. We have certainly seen challenges and uncertainties, but we have also witnessed brands, teams, companies, and organizations across the world adapt to new ways of working and communicating with each other and their customers. Even though “curves may be flattening”, we all know the challenges and uncertainties will continue.

We also know that history demonstrates that brands who continue to advertise in an economic downturn benefit by long lasting boosts in sales and market share.

Following are a few client success stories we have experienced over the last month and want to share as examples of best practices in marketing during a crisis.

Stay relevant. Provide valuable and useful information. Be creative.

Shodair Children’s Hospital – It is an honor to partner with Shodair and watch as they navigate this very difficult situation with transparency, urgency, and grace. Shodair was incredibly responsive to COVID-19 and worked diligently and quickly to implement policies and procedures to ensure the safety of their patients, staff, and visitors. We worked with Shodair to create a special landing page on their website to house information, resources, and tips. Shodair has done a tremendous job of communicating internally and externally with daily updates posted on their public website and employee intranet. Shodair has also worked to develop content that is relevant, useful, and creative. Creating videos with ideas for kids’ activities at home, importance of sleep, hygiene, tips for teenagers, and more, has delivered important content to people who need it, and also helped to maintain the strength of Shodair’s brand and their mission to heal, help, and inspire hope.

Maintain brand strength. Pivot strategy.

West Yellowstone Tourism – Part of our annual strategy for West Yellowstone includes outreach for spring travel, promoting direct flights into Bozeman for a quick trip to West Yellowstone, as well as creating awareness for West Yellowstone as a meeting destination in the spring. This strategy had to quickly pivot as “stay at home” restrictions were put into place and the safety of travel was jeopardized. West Yellowstone chose not to abandon their media, but rather shift the message. Our outreach went from a “travel now” message to a “plan now, travel later” message. It is important for the travel region to remain visible and create inspiration for future trips. A couple samples of this messaging include an HTML email sent to their large database of subscribers as well as dynamic social ads.

Shift in message. Reassure your audience.

Achieve Montana – Each year we partner with Achieve Montana to develop a marketing and communications strategy for increasing awareness of 529 plans, the importance of saving for higher education, and increasing enrollment numbers for the state 529 plan. Spring is always an important time period to promote the Achieve Montana message since it is after the tax season and leading up to national 529 Day. This year we have a lot of efforts planned around promoting plan improvements for Achieve Montana which include lower fees and increased investment options. Within the last month we have continued with these promotional efforts, but we have shifted the message a bit to be sensitive to the current climate. With all the uncertainties and challenges that Montanans are currently facing, Achieve Montana wants to communicate a message of reassurance, security, and simplicity while encouraging people to stay the course with investing for higher education and that Achieve Montana is and always will be here to help people achieve their dreams. Outreach tactics over the last month and continuing into the future include guest editorials, blog posts, print ads, email, digital video, native content, and display/banner ads.