How We Create Meaningful Content That Connects and Converts  - The Wendt Agency

How We Create Meaningful Content That Connects and Converts 

How We Create Meaningful Content That Connects and Converts 

Content is more than just writing a story; it is sharing information that creates an audience experience that establishes a connection and creates conversions. At Wendt, creating meaningful content that connects and converts is an integral part of the marketing tactics we provide. We are masters at telling stories in different mediums and understanding how users interact with brands through touchpoints. So, when the University of Providence approached us to increase attendance, we were ecstatic to collaborate and dove right in. 

Ideally situated between Glacier and Yellowstone National Parks, the University of Providence is a small liberal arts university based in Great Falls, Montana. They believe that higher education is more than just a degree. It’s about helping individuals discover their potential and aspire to make a difference in the lives of others. With such great information like this to share, creating content that showed how UP connects people, communities, opportunities, and ideas through an inspired and mission-driven education was easy to accomplish.   

For example, we created content about students like Minette Long, whose life had been deeply impacted by attending the university. A registered nurse for 41 years, Minette has a passion for healing people. However, her career goal was always to become a nursing instructor and nurse educator. (Nurse educators combine science and the humanities in impactful ways to develop and evaluate nursing education now and into the future.) For Minette, the University of Providence led her to become a clinical nurse educator and helped her navigate her way to a better career.  

Incorporating content to tell Minette’s story was a part of an ultimate strategy to bring prospective students lower into the funnel of decision-making and get them to act by clicking to apply on UP’s website. And using platforms that distribute and analyze the impact of branded content, made sure that Minette’s meaningful narrative was seen in a strategically targeted manner that converted. In total, the campaign included video, digital ads, mobile, native content, social media, and streaming audio. It generated over six million impressions and drove close to 18,000 website visits. It also resulted in 536 conversions to the “Apply Now” button. You can see the entire campaign here.   

Content can come in many different forms, but at its core, it needs to be engaging and have a strategy. At Wendt, we’re curious creatives who create powerful content with bold impact. It’s how we create meaningful outreach that connects and converts. To learn about the content we create and our other areas of expertise, check out our services here

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CAITLIN CRUMLEY

CONTENT CREATOR

Forever chasing the Texas heat, Caitlin, along with her husband Rob, spend most of their time outdoors soaking in the sun and adventure. We know what you’re thinking…luckily for them, skiing is also a favorite pastime come winter! An adventurous spirit, but a perfectionist at heart, Caitlin brings excellence and attention to detail in all that she does.

Angela moody

CONTROLLER

An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.

Jennifer Fritz

PRESIDENT

Shareholder / Director 

Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)

CAROL KRUGER

SENIOR VICE PRESIDENT

Shareholder / Director 

Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message. 

Lorie hager

CHIEF FINANCIAL OFFICER, CPA

Shareholder / Director 

  • Ethical and diligent financial leader.
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  • Always detailed driven, making sure campaigns and projects are billed accurately and timely.

Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes. 

Kara smith

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Shareholder / Director 

Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.

Johna wilcox

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Shareholder

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Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.

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SENIOR ACCOUNT MANAGER

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Traveling to Paris when her daughter is old enough would be a dream come true for Kattie. When not planning for trips abroad, Kattie is inspired by working with a variety of different clients who keep her challenged and on her toes. 

Merle Mcleish

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Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home. 

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Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up. 

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A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie. 

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Sheena Annala

ART DIRECTOR

Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day. 

Victor Fulcher

UX/UI DESIGNER

Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain. 

Meghan Shaulis

UX/UI DESIGNER

Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients. 

Gwen Fleming

CONTENT CREATOR

  • Curious creative who writes powerful copy with bold impact.
  • Brainstorms compelling content that inspires and incites action.
  • Ensures messaging is always engaging and on-brand.

Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions. 

Haley Thomas

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Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.