The University of Providence in Great Falls, Montana, is a small liberal arts university looking to increase its enrollment and create overall awareness of the university. UP partnered with Wendt to launch a comprehensive digital marketing campaign to accomplish this. While certain tactics were designed to be higher up in the funnel to create awareness, the ultimate strategy was to bring prospective students lower in the funnel of decision making and get them to act by clicking to apply.
TARGET AUDIENCE
The campaign was divided into two parts: one for the School of Health Professions (SHP) and one for the School of Liberal Arts and Sciences (SLAS) and each school had a specific target audience. SHP’s target audience was healthcare workers, Providence Healthcare employees, and students interested in going into nursing. SLAS’ target audience was prospective high school graduates, non-traditional students, and distance learning students.
OBJECTIVES
The main goal of the campaign was to develop leads and increase applications which, from the end goal, was to increase UP’s attendance.
VIDEO DIGITAL ADS MOBILE NATIVE CONTENT SOCIAL MEDIA
STREAMING AUDIO / SPOTIFY
The University of Providence in Great Falls, Montana, is a small liberal arts university looking to increase its enrollment and create overall awareness of the university. UP partnered with Wendt to launch a comprehensive digital marketing campaign to accomplish this. While certain tactics were designed to be higher up in the funnel to create awareness, the ultimate strategy was to bring prospective students lower in the funnel of decision making and get them to act by clicking to apply.
TARGET AUDIENCE
The campaign was divided into two parts: one for the School of Health Professions (SHP) and one for the School of Liberal Arts and Sciences (SLAS) and each school had a specific target audience. SHP’s target audience was healthcare workers, Providence Healthcare employees, and students interested in going into nursing. SLAS’ target audience was prospective high school graduates, non-traditional students, and distance learning students.
OBJECTIVES
The main goal of the campaign was to develop leads and increase applications which, from the end goal, was to increase UP’s attendance.
VIDEO DIGITAL ADS MOBILE NATIVE CONTENT SOCIAL MEDIA
STREAMING AUDIO / SPOTIFY
From each of the two separate campaigns, a complex digital strategy was created using a wide range of tactics such as long form native content, geo-targeting, search, video, and social media. While certain tactics were designed to be higher up in the funnel and create awareness such as YouTube videos, the ultimate strategy was to bring prospective students lower in the funnel and get them to act and click on the “Apply Now” button.
For the School of Health Professions, geo-targeting was used around healthcare campuses associated with the Providence Health Systems to push out messaging regarding tuition discounts and special programs to further healthcare professionals’ careers.
Long form native content was used for both campaigns to better tell stories of students that have achieved great success by furthering their degree with programs from SHP or getting an undergraduate degree from SLAS. The native content was a useful tool for potential students to be able to see what it really is like to attend school at University of Providence.
For the search part of the campaign, it was important that branded key words did not cannibalize the budget. To prevent this from not happening we created separate search budgets to keep branded keywords from eating up the budget too quickly.
Delivered over 6.8 million impressions and drove close to 18,000 website visits.
The campaign drove 536 conversions to the “Apply Now” button.
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We live in a world of content chaos. The social media algorithm changes weekly, TikTok brings in more views than the local news, Twitter isn’t sure
Wendt’s UX/UI Designer, Victor Fulcher, is an expert at creating engaging websites that are distinctive and user-friendly. His passion for weaving together code and insightful design
Marketing motivation and Wendt shenanigans worthy of a subscription.
Sharing our Expertise: Crafting Authentic Brands For most people, asking if a brand is visual is like asking if the sky is blue – yes, of
Let’s be real – benefits matter. You won’t find me turning down extra days off, all-expense-paid retreats, company cell phone plans, or monthly taco bars. At
We live in a world of content chaos. The social media algorithm changes weekly, TikTok brings in more views than the local news, Twitter isn’t sure
Wendt’s UX/UI Designer, Victor Fulcher, is an expert at creating engaging websites that are distinctive and user-friendly. His passion for weaving together code and insightful design
CONTENT CREATOR
Forever chasing the Texas heat, Caitlin, along with her husband Rob, spend most of their time outdoors soaking in the sun and adventure. We know what you’re thinking…luckily for them, skiing is also a favorite pastime come winter! An adventurous spirit, but a perfectionist at heart, Caitlin brings excellence and attention to detail in all that she does.
CONTROLLER
An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.
PRESIDENT
Shareholder / Director
Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)
SENIOR VICE PRESIDENT
Shareholder / Director
Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message.
CHIEF FINANCIAL OFFICER, CPA
Shareholder / Director
Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes.
CREATIVE DIRECTOR
Shareholder / Director
Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.
SENIOR ACCOUNT MANAGER
Shareholder
Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.
SENIOR ACCOUNT MANAGER
Shareholder
Traveling to Paris when her daughter is old enough would be a dream come true for Kattie. When not planning for trips abroad, Kattie is inspired by working with a variety of different clients who keep her challenged and on her toes.
MEDIA BUYER
Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home.
ACCOUNTING ASSISTANT
Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up.
DIGITAL STRATEGIST
A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie.
SENIOR DIGITAL DESIGNER
SHAREHOLDER
Tacos! According to Johnny, tacos are the perfect combination of savory and simplicity — the possibilities are endless. Boundless creativity is infinite too. For Johnny, creativity begins as a tiny spark that ignites into form and serves a purpose.
ART DIRECTOR
Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day.
UX/UI DESIGNER
Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain.
DIGITAL & GRAPHIC DESIGNER
Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients.
CONTENT CREATOR
Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions.
PRODUCTION MANAGER
SHAREHOLDER
Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.
