A Q&A Session About Marketing - The Wendt Agency

A Q&A Session About Marketing Part 1

A Q&A Session About Marketing Part 1

Google’s Autocomplete is a great way to speed up your search results since it helps fill in your request with popular queries. We were inspired by the WIRED Autocomplete series and decided to try our hand at answering the web’s most-searched marketing questions. And, people seem to have a lot of questions so, here is part one and you can look for part two in the future!

Q: How Marketing Works?

A: By creating awareness and interest in specific companies, products, charities, ideas, services, or experiences. People cannot buy new tires or set up a 529 college savings account if they do not know their options. Strategic marketing spreads the word and gets people talking.

Q: How marketing is changing?

A: Every day in every way! Marketing cannot stand still. It needs to constantly adapt to the ways people are communicating. Reaching the modern consumer is a complicated undertaking based on research, strategy, and using multiple media outreach channels.

Q: How marketing has changed over time?

A: Marketing has been around for centuries, adapting to changes in how we live and communicate. In our increasingly interconnected world, that means increasing digital marketing efforts to find people where they learn, work, and socialize online.

Q: How marketing and sales work together?

A: Marketing creates the awareness and interest while sales works to sell the specific product, service, or experience. Ideally, both work together to create a seamless interaction with the customer, so interest leads to knowledge which can increase sales and repeat purchases.

If you have a question about marketing, let us know in the comments!

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Jennifer beisecker

ACCOUNTING ASSISTANT

  • Confidently approaches every project with energy and a smile.
  • Adept at tracking financials with accuracy.
  • Brings efficiency and a keen eye for detail that exceeds expectations.

Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up. 

Angela moody

CONTROLLER

  • Confidently oversees and implements financial information systems.
  • Detailed analytic with expertise in financial reporting and fiscal management.
  • Thoughtfully ensures accuracy and makes integrity a priority.

An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.

Jennifer Fritz

PRESIDENT

Shareholder / Director 

  • Strong leader who provides progressive solutions for complex challenges.
  • Forges ahead into new and innovative ways of doing business.
  • Brings results-driven strategies and cutting-edge ideas to the table.

Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)

CAROL KRUGER

SENIOR VICE PRESIDENT

Shareholder / Director 

  • Energetically leads Wendt’s media, social, and public outreach team.
  • Confidently builds brands through strong content creation and media strategy.
  • Passionate in disseminating messages that deliver impact.

Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message. 

Lorie hager

CHIEF FINANCIAL OFFICER, CPA

Shareholder / Director 

  • Ethical and diligent financial leader.
  • Ensures financial department meets and exceeds accounting best practices.
  • Always detailed driven, making sure campaigns and projects are billed accurately and timely.

Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes. 

Kara smith

CREATIVE DIRECTOR

Shareholder / Director 

  • Bold creative leader who makes powerful connections.
  • Creates award-winning messaging that resonates with audiences.
  • Expertly develops creative content that builds progressive brands.

Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.

Johna wilcox

SENIOR ACCOUNT MANAGER

Shareholder

  • Dynamic partnership builder.
  • Passionate about providing super service.
  • Designs robust strategies to surpass metrics of success.

Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.

Kattie meyer

SENIOR ACCOUNT MANAGER

Shareholder

  • Entrepreneurial spirit that cultivates true partnerships.
  • Imaginative approach to custom marketing strategies that offer a unique perspective.
  • Welcomes challenges while providing Super Service to clients.

Traveling to Paris when her daughter is old enough would be a dream come true for Kattie. When not planning for trips abroad, Kattie is inspired by working with a variety of different clients who keep her challenged and on her toes. 

Merle Mcleish

MEDIA BUYER

  • Skilled media buyer who takes care of every detail with precise accuracy.
  • Embodies artful multitasking that makes everything run smoothly.
  • Highly invested in achieving clients’ ambitions.

Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home. 

Haley Thomas

PRODUCTION MANAGER

SHAREHOLDER

  • Navigates jobs through internal systems with detailed precision.
  • Brings innovation to workflow processes that streamline success.
  • Sincere collaborator who goes the extra mile for clients and coworkers.

Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.

Jennifer mckee

DIGITAL STRATEGIST

  • Energetic leader of Wendt’s digital and social strategy and outreach.
  • Thoughtfully strategic in identifying emerging technologies and opportunities.
  • Confidently translates digital data and analytics into insights and recommendations.

A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie. 

Johnny ewald

SENIOR DIGITAL DESIGNER

SHAREHOLDER

  • Accomplished designer, animator, and audio-visual artist and storyteller.
  • Brings wisdom in understanding the psychology of creative messaging.
  • Creates purposeful marketing that drives engagement and effectiveness.

Tacos! According to Johnny, tacos are the perfect combination of savory and simplicity — the possibilities are endless. Boundless creativity is infinite too. For Johnny, creativity begins as a tiny spark that ignites into form and serves a purpose. 

Sheena Annala

ART DIRECTOR

  • Shares a curious imagination cultivated from over a decade of design experience.
  • Artfully tackles campaign development and brand building.
  • Masters new technologies and techniques with energy and enthusiasm.

Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day. 

Victor Fulcher

UX/UI DESIGNER

  • Creates websites that are distinctive and user-friendly.
  • Passionate about weaving together coding with design.
  • Transforms clients’ goals into cohesive and powerful online experiences.

Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain. 

Meghan Shaulis

DIGITAL & GRAPHIC DESIGNER

  • Master of every medium who does it all: digital, web, brand, design, videography, photography.
  • Offers a fresh, outside-of-the box perspective that brings brand stories to life.
  • Innovative creator with a great eye for producing compelling visual messaging.

Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients. 

Gwen Fleming

CONTENT CREATOR

  • Curious creative who writes powerful copy with bold impact.
  • Brainstorms compelling content that inspires and incites action.
  • Ensures messaging is always engaging and on-brand.

Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions.