Marketing Successes During a Pandemic - The Wendt Agency

Marketing Successes During a Pandemic

Marketing Successes During a Pandemic

To say the last six weeks have been hard and heavy is an understatement. We have certainly seen challenges and uncertainties, but we have also witnessed brands, teams, companies, and organizations across the world adapt to new ways of working and communicating with each other and their customers. Even though “curves may be flattening”, we all know the challenges and uncertainties will continue.

We also know that history demonstrates that brands who continue to advertise in an economic downturn benefit by long lasting boosts in sales and market share.

Following are a few client success stories we have experienced over the last month and want to share as examples of best practices in marketing during a crisis.

 

Stay relevant. Provide valuable and useful information. Be creative.

Shodair Children’s Hospital – It is an honor to partner with Shodair and watch as they navigate this very difficult situation with transparency, urgency, and grace. Shodair was incredibly responsive to COVID-19 and worked diligently and quickly to implement policies and procedures to ensure the safety of their patients, staff, and visitors. We worked with Shodair to create a special landing page on their website to house information, resources, and tips. Shodair has done a tremendous job of communicating internally and externally with daily updates posted on their public website and employee intranet. Shodair has also worked to develop content that is relevant, useful, and creative. Creating videos with ideas for kids’ activities at home, importance of sleep, hygiene, tips for teenagers, and more, has delivered important content to people who need it, and also helped to maintain the strength of Shodair’s brand and their mission to heal, help, and inspire hope.

COVID-19 Landing Page

YouTube Videos


Maintain brand strength. Pivot strategy.

West Yellowstone Tourism – Part of our annual strategy for West Yellowstone includes outreach for spring travel, promoting direct flights into Bozeman for a quick trip to West Yellowstone, as well as creating awareness for West Yellowstone as a meeting destination in the spring. This strategy had to quickly pivot as “stay at home” restrictions were put into place and the safety of travel was jeopardized. West Yellowstone chose not to abandon their media, but rather shift the message. Our outreach went from a “travel now” message to a “plan now, travel later” message. It is important for the travel region to remain visible and create inspiration for future trips. A couple samples of this messaging include an HTML email sent to their large database of subscribers as well as dynamic social ads.

West Yellowstone HTML Email


Shift in message. Reassure your audience.

Achieve Montana – Each year we partner with Achieve Montana to develop a marketing and communications strategy for increasing awareness of 529 plans, the importance of saving for higher education, and increasing enrollment numbers for the state 529 plan. Spring is always an important time period to promote the Achieve Montana message since it is after the tax season and leading up to national 529 Day. This year we have a lot of efforts planned around promoting plan improvements for Achieve Montana which include lower fees and increased investment options. Within the last month we have continued with these promotional efforts, but we have shifted the message a bit to be sensitive to the current climate. With all the uncertainties and challenges that Montanans are currently facing, Achieve Montana wants to communicate a message of reassurance, security, and simplicity while encouraging people to stay the course with investing for higher education and that Achieve Montana is and always will be here to help people achieve their dreams. Outreach tactics over the last month and continuing into the future include guest editorials, blog posts, print ads, email, digital video, native content, and display/banner ads.

Marketing and advertising during times like we are currently facing presents different and new challenges, and we will continue working with our partner clients to shift strategies and messaging as needed to elevate brands, reach audiences, and drive conversions and sales.

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Jennifer beisecker

ACCOUNTING ASSISTANT

  • Confidently approaches every project with energy and a smile.
  • Adept at tracking financials with accuracy.
  • Brings efficiency and a keen eye for detail that exceeds expectations.

Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up. 

Angela moody

CONTROLLER

  • Confidently oversees and implements financial information systems.
  • Detailed analytic with expertise in financial reporting and fiscal management.
  • Thoughtfully ensures accuracy and makes integrity a priority.

An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.

Jennifer Fritz

PRESIDENT

Shareholder / Director 

  • Strong leader who provides progressive solutions for complex challenges.
  • Forges ahead into new and innovative ways of doing business.
  • Brings results-driven strategies and cutting-edge ideas to the table.

Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)

CAROL KRUGER

SENIOR VICE PRESIDENT

Shareholder / Director 

  • Energetically leads Wendt’s media, social, and public outreach team.
  • Confidently builds brands through strong content creation and media strategy.
  • Passionate in disseminating messages that deliver impact.

Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message. 

Lorie hager

CHIEF FINANCIAL OFFICER, CPA

Shareholder / Director 

  • Ethical and diligent financial leader.
  • Ensures financial department meets and exceeds accounting best practices.
  • Always detailed driven, making sure campaigns and projects are billed accurately and timely.

Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes. 

Kara smith

CREATIVE DIRECTOR

Shareholder / Director 

  • Bold creative leader who makes powerful connections.
  • Creates award-winning messaging that resonates with audiences.
  • Expertly develops creative content that builds progressive brands.

Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.

Johna wilcox

SENIOR ACCOUNT MANAGER

Shareholder

  • Dynamic partnership builder.
  • Passionate about providing super service.
  • Designs robust strategies to surpass metrics of success.

Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.

Kattie meyer

SENIOR ACCOUNT MANAGER

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  • Entrepreneurial spirit that cultivates true partnerships.
  • Imaginative approach to custom marketing strategies that offer a unique perspective.
  • Welcomes challenges while providing Super Service to clients.

Traveling to Paris when her daughter is old enough would be a dream come true for Kattie. When not planning for trips abroad, Kattie is inspired by working with a variety of different clients who keep her challenged and on her toes. 

Merle Mcleish

MEDIA BUYER

  • Skilled media buyer who takes care of every detail with precise accuracy.
  • Embodies artful multitasking that makes everything run smoothly.
  • Highly invested in achieving clients’ ambitions.

Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home. 

Haley Thomas

PRODUCTION MANAGER

SHAREHOLDER

  • Navigates jobs through internal systems with detailed precision.
  • Brings innovation to workflow processes that streamline success.
  • Sincere collaborator who goes the extra mile for clients and coworkers.

Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.

Jennifer mckee

DIGITAL STRATEGIST

  • Energetic leader of Wendt’s digital and social strategy and outreach.
  • Thoughtfully strategic in identifying emerging technologies and opportunities.
  • Confidently translates digital data and analytics into insights and recommendations.

A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie. 

Johnny ewald

SENIOR DIGITAL DESIGNER

SHAREHOLDER

  • Accomplished designer, animator, and audio-visual artist and storyteller.
  • Brings wisdom in understanding the psychology of creative messaging.
  • Creates purposeful marketing that drives engagement and effectiveness.

Tacos! According to Johnny, tacos are the perfect combination of savory and simplicity — the possibilities are endless. Boundless creativity is infinite too. For Johnny, creativity begins as a tiny spark that ignites into form and serves a purpose. 

Sheena Annala

ART DIRECTOR

  • Shares a curious imagination cultivated from over a decade of design experience.
  • Artfully tackles campaign development and brand building.
  • Masters new technologies and techniques with energy and enthusiasm.

Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day. 

Victor Fulcher

UX/UI DESIGNER

  • Creates websites that are distinctive and user-friendly.
  • Passionate about weaving together coding with design.
  • Transforms clients’ goals into cohesive and powerful online experiences.

Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain. 

Meghan Shaulis

DIGITAL & GRAPHIC DESIGNER

  • Master of every medium who does it all: digital, web, brand, design, videography, photography.
  • Offers a fresh, outside-of-the box perspective that brings brand stories to life.
  • Innovative creator with a great eye for producing compelling visual messaging.

Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients. 

Gwen Fleming

CONTENT CREATOR

  • Curious creative who writes powerful copy with bold impact.
  • Brainstorms compelling content that inspires and incites action.
  • Ensures messaging is always engaging and on-brand.

Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions.