The Good and the Bad: Wendt Weighs in on Super Bowl LVI Ads - The Wendt Agency

The Good and the Bad: Wendt Weighs in on Super Bowl LVI Ads

The Good and the Bad: Wendt Weighs in on Super Bowl LVI Ads

Super Bowl ads are like the Super Bowl of marketing. They appear once a year, there is a lot of momentum building up to the grand event, and in the end – there are both winners and losers. In the marketing world, it is truly a fun and fantastic moment to behold when some of the biggest brands and budgets compete for the attention and hearts of consumers. This year’s Super Bowl LVI had over 112 million viewers, up from last year’s 96 million. In the end, there is a lot at stake to make sure each commercial is an absolute touchdown.

An informal discussion around the Wendt office found that some staff felt that the ads this year seemed a bit lackluster compared to previous years. It was suggested that, in fact, what really stole the show wasn’t the ads themselves, but the halftime acts. Our morning meetings prior to the Super Bowl kick-off found us laughing over memes about how Millennial and Gen X parents were going to have to explain to their children why they were “getting lit and dropping it like it’s hot” in their living rooms during the show. Generational humor aside, there were some fascinating takeaways from this year’s ads to note.

CELEBRITIES GIVE ADS A BOOST

It was noticed that this year’s ads saw an increase in celebrity faces in promotions. Amazon’s “Mind Reader” featuring Scarlett Johansson and Colin Jost and Rocket Homes and Rocket Mortgage’s “Dream House” featuring Anna Kendrick brought humor and celebrity affability to these brands.

NOSTALGIA AND BABIES STILL SELL

E*Trade resurrected their E*Trade baby commercial with their adorable “Baby Off the Grid” piece. Our Senior Account Manager, Kattie Meyer, particularly appreciated this commercial for E*Trade’s ability to review what they had created in the past, but then renewed it into something fresh — and she’s right, it still works.

STUDIOS DEVELOP NEW TECHNOLOGIES, AND APPLICATIONS ARE LIMITLESS

Anyone who’s watched an episode of “The Book Boba Fett” on Disney + is well aware of the mind-blowing Luke Skywalker deepfake created by YouTuber, Shamook. (He apparently has a job now as a Senior Facial Capture Artist with Lucasfilm.) Not a deepfake, but still new and exciting technology, Sway Studios used new CGI animation technologies and puppeteering to create their energy filled “Bring Down the House” commercial.

LESS IS MORE AND THAT BOUNCING QR CODE

Finally, and possibly the most intriguing Super Bowl LVI commercial this year was Coinbase’s bouncing QR code commercial. Literally, that was it — a bouncing QR code in changing colors. Brilliant? Yes, we think so! Our Creative Director, Kara Smith, was particularly impressed that this commercial showed little to no production at all. In fact, the ad was so successful that Coinbase’s app crashed.

Whether your team was the Los Angeles Rams, or the Cincinnati Bengals and you spent Super Bowl afternoon elated or disappointed, this year’s ads, be they winners or losers, showed us that nostalgia, humor, and celebrities continue to resonate with audiences. And they teach us how new technology and simplicity can produce remarkable results. Overall, even if most Super Bowl LVI ads may have generally underwhelmed us, there were some impressive highlights that make us excited to be creative marketers.

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CAITLIN CRUMLEY

CONTENT CREATOR

Forever chasing the Texas heat, Caitlin, along with her husband Rob, spend most of their time outdoors soaking in the sun and adventure. We know what you’re thinking…luckily for them, skiing is also a favorite pastime come winter! An adventurous spirit, but a perfectionist at heart, Caitlin brings excellence and attention to detail in all that she does.

Angela moody

CONTROLLER

An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.

Jennifer Fritz

PRESIDENT

Shareholder / Director 

Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)

CAROL KRUGER

SENIOR VICE PRESIDENT

Shareholder / Director 

Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message. 

Lorie hager

CHIEF FINANCIAL OFFICER, CPA

Shareholder / Director 

  • Ethical and diligent financial leader.
  • Ensures financial department meets and exceeds accounting best practices.
  • Always detailed driven, making sure campaigns and projects are billed accurately and timely.

Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes. 

Kara smith

CREATIVE DIRECTOR

Shareholder / Director 

Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.

Johna wilcox

SENIOR ACCOUNT MANAGER

Shareholder

  • Dynamic partnership builder.
  • Passionate about providing super service.
  • Designs robust strategies to surpass metrics of success.

Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.

Kattie meyer

SENIOR ACCOUNT MANAGER

Shareholder

Traveling to Paris when her daughter is old enough would be a dream come true for Kattie. When not planning for trips abroad, Kattie is inspired by working with a variety of different clients who keep her challenged and on her toes. 

Merle Mcleish

MEDIA BUYER

Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home. 

Jennifer beisecker

ACCOUNTING ASSISTANT

  • Confidently approaches every project with energy and a smile.
  • Adept at tracking financials with accuracy.
  • Brings efficiency and a keen eye for detail that exceeds expectations.

Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up. 

Jennifer mckee

DIGITAL STRATEGIST

A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie. 

Johnny ewald

SENIOR DIGITAL DESIGNER

SHAREHOLDER

Tacos! According to Johnny, tacos are the perfect combination of savory and simplicity — the possibilities are endless. Boundless creativity is infinite too. For Johnny, creativity begins as a tiny spark that ignites into form and serves a purpose. 

Sheena Annala

ART DIRECTOR

Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day. 

Victor Fulcher

UX/UI DESIGNER

Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain. 

Meghan Shaulis

UX/UI DESIGNER

Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients. 

Gwen Fleming

CONTENT CREATOR

  • Curious creative who writes powerful copy with bold impact.
  • Brainstorms compelling content that inspires and incites action.
  • Ensures messaging is always engaging and on-brand.

Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions. 

Haley Thomas

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Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.