Montana Shakespeare In The Parks - The Wendt Agency

Brand and Campaign development

Brand and Campaign Development

Born from aspirations to bring the timeless tales of William Shakespeare directly to rural and under-served communities, Montana Shakespeare in the Parks has been enriching the lives of people in Montana, and beyond, for 50 years. At 50 years old, it was the perfect time to refresh their brand and we were honored they chose to bring Wendt to the table. We worked to ensure a balance of history and innovation – a reflection of the progressive lens in which they bring the works of Shakespeare to the world. Kicking the partnership off with our Brand Discovery Experience, we unearthed the true value and emotional connection they bring to their audiences through their performances and educational programs. We then developed their outward facing brand through a new logo and brand direction, website, show posters and programs, digital outreach, and more.

WENDTONE

#AD6731
Burnt Orange

WENDTONE

#565453 
Grey

WENDTONE

#466273
Grey Blue

WENDTONE

#231F20
Black

WENDTONE

#AD6731
Burnt Orange

WENDTONE

#565453 
Grey

WENDTONE

#466273
Grey Blue

WENDTONE

#231F20
Black

Social Media

Social Media

tour posters

tour posters

banner Ads

Tour Program and Booklets

Marketing motivation and Wendt shenanigans worthy of a subscription.

Business

Adapting Through the Ages: Q&A With Our Media Buyer 

There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.

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Industry Trends

How to Maintain Your Brand

A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…

Read More »
Two professional females having a discussion.
Industry Trends

Marketing Lingo 101: Your Go-To Guide

User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.

Read More »

Marketing Expertise for your Inbox

Marketing motivation and Wendt shenanigans worthy of a subscription.

Business
Merle McLeish

Adapting Through the Ages: Q&A With Our Media Buyer 

There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.

Read More »
Industry Trends
Sheena Annala

How to Maintain Your Brand

A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…

Read More »
Two professional females having a discussion.
Industry Trends
The Wendt Agency

Marketing Lingo 101: Your Go-To Guide

User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.

Read More »