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Reflections on My Time as Wendt’s Leader
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
May 6, 2026
Brand and Campaign development
Born from aspirations to bring the timeless tales of William Shakespeare directly to rural and under-served communities, Montana Shakespeare in the Parks has been enriching the lives of people in Montana, and beyond, for 50 years. At 50 years old, it was the perfect time to refresh their brand and we were honored they chose to bring Wendt to the table. We worked to ensure a balance of history and innovation – a reflection of the progressive lens in which they bring the works of Shakespeare to the world. Kicking the partnership off with our Brand Discovery Experience, we unearthed the true value and emotional connection they bring to their audiences through their performances and educational programs. We then developed their outward facing brand through a new logo and brand direction, website, show posters and programs, digital outreach, and more.
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Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.