In the 10th year of the program, Leadership Montana felt a need to build a stronger brand for the organization. Leadership Montana partnered with Wendt to develop the brand and design materials that would assist in image building as well as annual fundraising. Once this new brand was launched, it was time to refresh its website presence with the brand direction and messaging. The number one objective of the new website is to better connect Leadership Montana alumni to one another and to the organization. The second objective is to inform, educate, and engage visitors about the program to encourage applications for participation. Additional objectives include motivating sponsors and donors to support Leadership Montana and to position the Leadership Montana brand as the thought leader through useful and resourceful content.
Wendt was able to deliver Leadership Montana with an updated, modern, intuitive, and responsive website that is an extension of its brand. The site features large heroic imagery, an inviting and modern design, as well as simple navigation and strong calls to action. The new membership directory is a useful tool to help alumni connect across the state. Users can search for individuals by communities and different interests, as well as learn more about one another through photos, bios, and contact information. The new site is integrated with Neon One CRM, Leadership Montana’s database management system. This integration allows for efficient and user-friendly management of the membership directory, event registrations, and donations.
Marketing motivation and Wendt shenanigans worthy of a subscription.
A news broadcaster turned media aficionado, Carol has been a driving force at Wendt for decades. Press books. Newspaper clippings. Faxed insertion orders. She’s seen it
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
