After walking through a branding process with University of Providence, we used the insights gained to create a new narrative for UP and translated that into their most powerful marketing tool; a new website. We worked very closely with UP to define a content strategy that would provide a better user experience for all the website user groups. There were multiple areas of improvement from the previous UP website that we addressed in the new site design which included navigation improvements, hierarchy of content and site goals, simplified page structure, and a responsive environment so the site was optimized for all devices. Another focus of the new site design was to better tell the story of UP and to create an authentic representation of the university. We worked with UP to create purposeful and compelling content that evokes emotion, has strong calls to action, and a consistent voice.
After walking through a branding process with University of Providence, we used the insights gained to create a new narrative for UP and translated that into their most powerful marketing tool; a new website. We worked very closely with UP to define a content strategy that would provide a better user experience for all the website user groups. There were multiple areas of improvement from the previous UP website that we addressed in the new site design which included navigation improvements, hierarchy of content and site goals, simplified page structure, and a responsive environment so the site was optimized for all devices. Another focus of the new site design was to better tell the story of UP and to create an authentic representation of the university. We worked with UP to create purposeful and compelling content that evokes emotion, has strong calls to action, and a consistent voice.
The first step in the website process was an audit and analysis of their existing site. During this audit phase, there were multiple opportunities for improvement that were identified and addressed with the new site.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
Central Montana Tourism + The Wendt Agency = The Perfect Partnership Helping people explore bigger in Central Montana As the centerpiece of Montana exploration and spread
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
