With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners. Through the media campaign, our series of number characters spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers and persuaded them to try their own luck with Big Sky Bonus.
TV & RADIO OUTDOOR BOARD
DIGITAL ADS SOCIAL MEDIA MOBILE
With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners. Through the media campaign, our series of number characters spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers and persuaded them to try their own luck with Big Sky Bonus.
TV & RADIO OUTDOOR BOARD
DIGITAL ADS SOCIAL MEDIA MOBILE
There’s a lot to be excited about when it comes to Big Sky Bonus, including the fact that the game is daily, designed specifically for Montanans, and has some of the best odds of any Montana Lottery game. Consequently, the campaign for Big Sky Bonus needed to be edgy and eye-catching to highlight these perks. By developing a series of characters, each associated with a numeral, we brought Big Sky Bonus to life. Through TV, radio, digital, and social avenues, our numbers spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers (and persuaded them to try their luck with Big Sky Bonus).
The digital video had strong engagement, with 3,980 social users watching the video to 100% completion and cost per engagement was extremely low at $0.02 and more than 41,000 engagements.
Marketing motivation and Wendt shenanigans worthy of a subscription.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
Marketing motivation and Wendt shenanigans worthy of a subscription.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
