With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners. Through the media campaign, our series of number characters spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers and persuaded them to try their own luck with Big Sky Bonus.
TV & RADIO OUTDOOR BOARD
DIGITAL ADS SOCIAL MEDIA MOBILE
With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners. Through the media campaign, our series of number characters spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers and persuaded them to try their own luck with Big Sky Bonus.
TV & RADIO OUTDOOR BOARD
DIGITAL ADS SOCIAL MEDIA MOBILE
There’s a lot to be excited about when it comes to Big Sky Bonus, including the fact that the game is daily, designed specifically for Montanans, and has some of the best odds of any Montana Lottery game. Consequently, the campaign for Big Sky Bonus needed to be edgy and eye-catching to highlight these perks. By developing a series of characters, each associated with a numeral, we brought Big Sky Bonus to life. Through TV, radio, digital, and social avenues, our numbers spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers (and persuaded them to try their luck with Big Sky Bonus).
The digital video had strong engagement, with 3,980 social users watching the video to 100% completion and cost per engagement was extremely low at $0.02 and more than 41,000 engagements.
Marketing motivation and Wendt shenanigans worthy of a subscription.
A news broadcaster turned media aficionado, Carol has been driving force at Wendt for decades. Press books. Newspaper clippings. Faxed insertion orders. She’s seen it all—and
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
Marketing motivation and Wendt shenanigans worthy of a subscription.
A news broadcaster turned media aficionado, Carol has been driving force at Wendt for decades. Press books. Newspaper clippings. Faxed insertion orders. She’s seen it all—and
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
