Industry Trends
Value of a Click
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
May 23, 2023
Montana Lottery
With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners. Through the media campaign, our series of number characters spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers and persuaded them to try their own luck with Big Sky Bonus.
TV & RADIO OUTDOOR BOARD
DIGITAL ADS SOCIAL MEDIA MOBILE
With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners. Through the media campaign, our series of number characters spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers and persuaded them to try their own luck with Big Sky Bonus.
TV & RADIO OUTDOOR BOARD
DIGITAL ADS SOCIAL MEDIA MOBILE
There’s a lot to be excited about when it comes to Big Sky Bonus, including the fact that the game is daily, designed specifically for Montanans, and has some of the best odds of any Montana Lottery game. Consequently, the campaign for Big Sky Bonus needed to be edgy and eye-catching to highlight these perks. By developing a series of characters, each associated with a numeral, we brought Big Sky Bonus to life. Through TV, radio, digital, and social avenues, our numbers spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers (and persuaded them to try their luck with Big Sky Bonus).
The digital video had strong engagement, with 3,980 social users watching the video to 100% completion and cost per engagement was extremely low at $0.02 and more than 41,000 engagements.
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
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To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)