With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners. Through the media campaign, our series of number characters spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers and persuaded them to try their own luck with Big Sky Bonus.
TV & RADIO OUTDOOR BOARD
DIGITAL ADS SOCIAL MEDIA MOBILE
With some of the best odds of any Montana Lottery game, Big Sky Bonus needed to raise awareness about the potential to play this exciting progressive game every day. To emphasize the connection between Big Sky Bonus and its players, we personified the numbers that made Montanans winners. Through the media campaign, our series of number characters spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers and persuaded them to try their own luck with Big Sky Bonus.
TV & RADIO OUTDOOR BOARD
DIGITAL ADS SOCIAL MEDIA MOBILE
There’s a lot to be excited about when it comes to Big Sky Bonus, including the fact that the game is daily, designed specifically for Montanans, and has some of the best odds of any Montana Lottery game. Consequently, the campaign for Big Sky Bonus needed to be edgy and eye-catching to highlight these perks. By developing a series of characters, each associated with a numeral, we brought Big Sky Bonus to life. Through TV, radio, digital, and social avenues, our numbers spoke to audiences about how hard these digits work to make them happy. When Montanans won big, the numbers felt as though they did, too. After being introduced on social media and starring in commercials, the quirky, affable characters quickly won the hearts of viewers (and persuaded them to try their luck with Big Sky Bonus).
The digital video had strong engagement, with 3,980 social users watching the video to 100% completion and cost per engagement was extremely low at $0.02 and more than 41,000 engagements.
Marketing motivation and Wendt shenanigans worthy of a subscription.
Content is more than just writing a story; it is sharing information that creates an audience experience that establishes a connection and creates conversions. At Wendt,
Spring is a beautiful time of growth. Everywhere you look, knobby buds are surreptitiously starting to dot the limbs of trees. Morning songbird chatter seems louder
If Wendt were a person, most of our team would be considered the muscles that make our agency nimble — while our Production Manager, Haley Thomas,
Wendt has been fortunate for the last eight years to partner with the Montana Lottery, bringing the fun and excitement of Lottery games to Montanans through creative messaging. Whether it’s promoting a
Marketing motivation and Wendt shenanigans worthy of a subscription.
Content is more than just writing a story; it is sharing information that creates an audience experience that establishes a connection and creates conversions. At Wendt,
Spring is a beautiful time of growth. Everywhere you look, knobby buds are surreptitiously starting to dot the limbs of trees. Morning songbird chatter seems louder
If Wendt were a person, most of our team would be considered the muscles that make our agency nimble — while our Production Manager, Haley Thomas,
Wendt has been fortunate for the last eight years to partner with the Montana Lottery, bringing the fun and excitement of Lottery games to Montanans through creative messaging. Whether it’s promoting a
ACCOUNTING ASSISTANT
Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up.
CONTROLLER
An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.
PRESIDENT
Shareholder / Director
Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)
SENIOR VICE PRESIDENT
Shareholder / Director
Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message.
CHIEF FINANCIAL OFFICER, CPA
Shareholder / Director
Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes.
CREATIVE DIRECTOR
Shareholder / Director
Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.
SENIOR ACCOUNT MANAGER
Shareholder
Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.
SENIOR ACCOUNT MANAGER
Shareholder
Traveling to Paris when her daughter is old enough would be a dream come true for Kattie. When not planning for trips abroad, Kattie is inspired by working with a variety of different clients who keep her challenged and on her toes.
MEDIA BUYER
Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home.
PRODUCTION MANAGER
SHAREHOLDER
Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.
DIGITAL STRATEGIST
A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie.
SENIOR DIGITAL DESIGNER
SHAREHOLDER
Tacos! According to Johnny, tacos are the perfect combination of savory and simplicity — the possibilities are endless. Boundless creativity is infinite too. For Johnny, creativity begins as a tiny spark that ignites into form and serves a purpose.
ART DIRECTOR
Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day.
UX/UI DESIGNER
Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain.
DIGITAL & GRAPHIC DESIGNER
Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients.
CONTENT CREATOR
Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions.
