MDT Vision Zero Seatbelt Campaign - The Wendt Agency

Montana Department
of Transportation

Montana Department
of Transportation

VISION ZERO SEAT BELT CAMPAIGN

Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads. One reason is all anyone needs to buckle up. Using various media tactics, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers across the state.  

CAMPAIGN INCLUDED

BRAND DEVELOPMENT
NATIVE CONTENT    PUBLIC RELATIONS
TV & RADIO      OUTDOOR BOARDS
DIGITAL ADS      MOBILE

VISION ZERO SEAT BELT CAMPAIGN

Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads. One reason is all anyone needs to buckle up. Using various media tactics, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers across the state.  

CAMPAIGN INCLUDED

BRAND DEVELOPMENT
NATIVE CONTENT    PUBLIC RELATIONS
TV & RADIO      OUTDOOR BOARDS
DIGITAL ADS      MOBILE

  • BRAND DEVELOPMENT
  • NATIVE CONTENT
  • PUBLIC RELATIONS
  • TV & RADIO
  • OUTDOOR BOARDS
  • DIGITAL ADS
  • MOBILE

:30 Commercial.

The Montana Department of Transportation doesn’t have just one focus area, it has several – including impaired driving, seat belt usage, proper child passenger safety, and motorcycle awareness. Our challenge was to bring all of these facets together under one unified message. Enter in the “Just One Reason” concept. We launched our new concept with the Click It or Ticket Campaign.

One reason is all anyone needs to buckle up. Using various media tactics such as TV, radio, digital video, outdoor boards, and online news sites, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers all across the state.

OUTDOOR BOARD

Radio

 

0 %

Increase

More than 87% reported the commercial increased their desire and willingness to always use a seat belt.

0 %

effective

More than 97% of respondents reported that the “Just One Reason” message effectively communicated the importance of using a seat belt.

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