Montana Lottery Monopoly Summer Scratch Campaign - The Wendt Agency

Montana Lottery

Montana Lottery

Monopoly Scratch Campaign

The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.

CAMPAIGN INCLUDED

Broadcast/Cable Television
Programmatic Digital Ads
Digital Video          Streaming TV
Streaming Audio         Social Media
Outdoor Boards         Radio

Monopoly Summer Scratch

The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.

CAMPAIGN INCLUDED

Broadcast/Cable Television
Programmatic Digital Ads
Digital Video          Streaming TV
Streaming Audio         Social Media
Outdoor Boards         Radio

  • Broadcast/Cable Television
  • Programmatic Digital Ads
  • Digital Video
  • Streaming TV
  • Streaming Audio
  • Social Media
  • Outdoor Boards
  • Radio

:30 COMMERCIAL

Programmatic Digital Ads

OUTDOOR BOARD

$ 0 Million

Total Sales

The family of games had very strong sales for the Lottery, at 2,660,000 in total.

$ 0 Million

Impressions

The campaign delivered over 3.1 million impressions with more than 900,000 video views.

0 % More

Activated

The Lottery had a 56% increase in average weekly tickets activated compared to a previous multiplier scratch campaign.

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Industry Trends
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Embracing the Creative Challenge: Q&A with our Graphic Designer

As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!

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