The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.
Broadcast/Cable Television
Programmatic Digital Ads
Digital Video Streaming TV
Streaming Audio Social Media
Outdoor Boards Radio
The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.
Broadcast/Cable Television
Programmatic Digital Ads
Digital Video Streaming TV
Streaming Audio Social Media
Outdoor Boards Radio
The family of games had very strong sales for the Lottery, at 2,660,000 in total.
The campaign delivered over 3.1 million impressions with more than 900,000 video views.
The Lottery had a 56% increase in average weekly tickets activated compared to a previous multiplier scratch campaign.
Marketing motivation and Wendt shenanigans worthy of a subscription.
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
Central Montana Tourism + The Wendt Agency = The Perfect Partnership Helping people explore bigger in Central Montana As the centerpiece of Montana exploration and spread
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
You’ve put in the blood, sweat, and tears. You’ve launched the business, done the thing, or at least come up with a solid game plan. And
Marketing motivation and Wendt shenanigans worthy of a subscription.
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
Central Montana Tourism + The Wendt Agency = The Perfect Partnership Helping people explore bigger in Central Montana As the centerpiece of Montana exploration and spread
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
You’ve put in the blood, sweat, and tears. You’ve launched the business, done the thing, or at least come up with a solid game plan. And
