Wendt Case Study - The Wendt Agency

Mclaughlin

Enrollment Campaign

CAMPAIGN INCLUDED

BRANDING    STATIONARY    BRAND STORY

About the client

Mclaughlin research

Just beyond the Rocky Mountain Front, nestled among the river bottoms and sweeping plains of Central Montana, the McLaughlin Research Institute for Biomedical Sciences has been delivering cutting-edge science to the world since 1954. Despite the esteemed discoveries made every day by their team of revered scientists, their brand was still stuck in the past. Seeking a refreshed image that felt confident, modern, simple, and idealistic, they worked with Wendt to unearth a brand that reflected the depth of impact their work has on the world.

Publish

The Solution

A Unified brand

Wendt facilitated a brand discovery session and developed a new logo, distinct visual brand look, brand messaging and concepts, and new collateral reflecting the refreshed brand. The rebrand took them from an organization that appeared to be stuck in the past to a brand that was as modern and innovative as the scientific discoveries they make.

card
Facebook Instagram Linkedin

Marketing motivation and Wendt shenanigans worthy of a subscription.
Industry Trends

Embracing the Creative Challenge: Q&A with our Graphic Designer

As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!

Read More »
March 31, 2025
Facebook Instagram Linkedin

Marketing Expertise for your Inbox

Marketing motivation and Wendt shenanigans worthy of a subscription.
Industry Trends
Kit Hall

Embracing the Creative Challenge: Q&A with our Graphic Designer

As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!

Read More »
Kit Hall March 31, 2025