To raise awareness of impaired driving and motivate change within the Blackfeet community, we worked with tribal leaders and MDT’s Safe on All Roads program to create a moving video titled “Impaired Driving: A Blackfeet Crisis.” By weaving together poignant personal stories and highlighting tribal pride, we told a story that both informed and empowered the community to take a stand against impaired driving. After careful outreach and recruiting, we spoke with several individuals who shared their personal stories. From a young man whose bright future was derailed by paralysis after he chose to drink and drive, to a widow who lost her husband due to an impaired driver, to a grandmother whose daughter’s death left her responsible for caring for her grandchildren, each person offered a candid description of the devastating effects of driving under the influence. The closely knit nature of the Blackfeet Tribe made it plain to see that these deaths do not just hurt individual families, but the overall community. We accentuated Blackfeet traditions to demonstrate the strength of the tribe and build a message of hope.
To ensure that our message was accurate, we needed feedback from the Blackfeet community. Using focus groups, we garnered reassurance that the video told a truthful, painful, important story, and appropriately addressed the tribe’s cultural heritage.
This touching campaign offered an intimate look at the wide-reaching effects of impaired driving. After careful outreach and recruiting, we spoke with several individuals who shared their stories sincerely and openly. From a young man whose bright future was derailed by paralysis after he chose to drink and drive, to a widow who lost her husband because of an impaired driver, to a grandmother whose daughter’s death left her responsible for caring for her grandchildren, each person offered a candid description of the devastating effects of driving under the influence. The closely knit nature of the Blackfeet Tribe, emphasized in the video, made it plain that these deaths do not just hurt individual families, but the overall community. We accentuated Blackfeet traditions to demonstrate the strength of the tribe and build a message of hope.
To ensure that our message was accurate, we needed feedback from the Blackfeet community. Using focus groups and benefit testing, we garnered reassurance that the video told a truthful, painful, important story, and appropriately addressed the tribe’s cultural heritage.
The video aired at program length on two Great Falls broadcast affiliates – ABC and CBS.
The Blackfeet video was included in an MDT newsletter distribution, garnering national attention.
The video was edited to several lengths from 90 seconds to 30 minutes to assist with outreach.
Marketing motivation and Wendt shenanigans worthy of a subscription.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Chicken suits, patio hangs, the occasional corn hole tournament—behind Wendt’s 96 years of excellence is a culture that values joy just as much as it does hard work. And few embody that spirit better than our administrative coordinator (and resident Bob Ross impressionist), Dallas. While her task load is a balancing act across our accounting, media, and production departments, where she really shines is bringing the fun (and a spontaneous dance party) to all the moments in between. From staying organized to keeping things light, Dallas is breaking down the heart, humor, and hustle behind her day-to-day.
Marketing motivation and Wendt shenanigans worthy of a subscription.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Chicken suits, patio hangs, the occasional corn hole tournament—behind Wendt’s 96 years of excellence is a culture that values joy just as much as it does hard work. And few embody that spirit better than our administrative coordinator (and resident Bob Ross impressionist), Dallas. While her task load is a balancing act across our accounting, media, and production departments, where she really shines is bringing the fun (and a spontaneous dance party) to all the moments in between. From staying organized to keeping things light, Dallas is breaking down the heart, humor, and hustle behind her day-to-day.
