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Reflections on My Time as Wendt’s Leader
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
May 6, 2026
Central Montana
Central Montana tourism wanted to continue to promote their region as a safe travel consideration, during the period of heavy Covid-19 restrictions. With the disruptions of the school year and children and parents adjusting to learning at home, Wendt saw an opportunity to create the Field Trip campaign. The campaign was designed to reach families with school-age children throughout Montana and regional drive markets. Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans highlighting attractions and experiences, as well as downloadable activity sheets.
DIGITAL DISPLAY AND MOBILE VIDEO
NATIVE ADS BRANDED CONTENT
SOCIAL MEDIA E-BLASTS LANDING PAGE
Central Montana tourism wanted to continue to promote their region as a safe travel consideration, during the period of heavy Covid-19 restrictions. With the disruptions of the school year and children and parents adjusting to learning at home, Wendt saw an opportunity to create the Field Trip campaign. The campaign was designed to reach families with school-age children throughout Montana and regional drive markets. Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans highlighting attractions and experiences, as well as downloadable activity sheets.
DIGITAL DISPLAY AND MOBILE VIDEO
NATIVE ADS BRANDED CONTENT
SOCIAL MEDIA E-BLASTS LANDING PAGE
Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans that highlighted specific attractions and experiences, as well as downloadable activity sheets for children to use before, during, or after their field trip. Communicating the protocols for traveling safely during the pandemic was top priority. With wide-open spaces and plenty of opportunity for social distancing, it wasn’t difficult to find attractions and destinations that could be experienced safely while providing learning opportunities for families.
The one-month campaign delivered over 8 million impressions.
The campaign overdelivered more than 73,000 impressions, resulting in $6,840 of added value.
Digital and social campaigns drove 21,512 unique users to the landing page with over 62,000 pageviews in one month.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.