Live in Great Falls Montana is focused on promoting the benefits of living, working, and raising a family in our hometown of Great Falls. With the ultimate goal of creating local champions as well as encouraging relocation, Wendt began developing organic social content to provide a foundation of information and inspiration as well as strategized paid campaigns to reach both goals. The strategy was driven by the desire curate local community champions of Great Falls and target individuals in and out of state to inspire them to envision their life in Great Falls, Montana.

Utilizing research of the best target markets alongside physiographic traits of individuals who were most likely to consider a move to Great Falls, Wendt developed and launched sophisticated targeted paid social media campaigns. Knowing relocation is a long-term, complex decision, creative messaging was intended to plant the seed of inspiration to defined segments and send them to further content to inform their decision making. The campaigns continue to be refined as the long-term arc of Live in Great Falls’ taps into multiple tactics, messaging, and content, as well as a backbone of engaging organic social media.