Live in Great Falls Montana is focused on promoting the benefits of living, working, and raising a family in our hometown of Great Falls. With the ultimate goal of creating local champions as well as encouraging relocation, Wendt began developing organic social content to provide a foundation of information and inspiration as well as strategized paid campaigns to reach both goals. The strategy was driven by the desire curate local community champions of Great Falls and target individuals in and out of state to inspire them to envision their life in Great Falls, Montana.
Utilizing research of the best target markets alongside physiographic traits of individuals who were most likely to consider a move to Great Falls, Wendt developed and launched sophisticated targeted paid social media campaigns. Knowing relocation is a long-term, complex decision, creative messaging was intended to plant the seed of inspiration to defined segments and send them to further content to inform their decision making. The campaigns continue to be refined as the long-term arc of Live in Great Falls’ taps into multiple tactics, messaging, and content, as well as a backbone of engaging organic social media.
Marketing motivation and Wendt shenanigans worthy of a subscription.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Chicken suits, patio hangs, the occasional corn hole tournament—behind Wendt’s 96 years of excellence is a culture that values joy just as much as it does hard work. And few embody that spirit better than our administrative coordinator (and resident Bob Ross impressionist), Dallas. While her task load is a balancing act across our accounting, media, and production departments, where she really shines is bringing the fun (and a spontaneous dance party) to all the moments in between. From staying organized to keeping things light, Dallas is breaking down the heart, humor, and hustle behind her day-to-day.
Marketing motivation and Wendt shenanigans worthy of a subscription.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Chicken suits, patio hangs, the occasional corn hole tournament—behind Wendt’s 96 years of excellence is a culture that values joy just as much as it does hard work. And few embody that spirit better than our administrative coordinator (and resident Bob Ross impressionist), Dallas. While her task load is a balancing act across our accounting, media, and production departments, where she really shines is bringing the fun (and a spontaneous dance party) to all the moments in between. From staying organized to keeping things light, Dallas is breaking down the heart, humor, and hustle behind her day-to-day.
