Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads. One reason is all anyone needs to buckle up. Using various media tactics, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers across the state.
BRAND DEVELOPMENT
NATIVE CONTENT PUBLIC RELATIONS
TV & RADIO OUTDOOR BOARDS
DIGITAL ADS MOBILE
Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads. One reason is all anyone needs to buckle up. Using various media tactics, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers across the state.
BRAND DEVELOPMENT
NATIVE CONTENT PUBLIC RELATIONS
TV & RADIO OUTDOOR BOARDS
DIGITAL ADS MOBILE
The Montana Department of Transportation doesn’t have just one focus area, it has several – including impaired driving, seat belt usage, proper child passenger safety, and motorcycle awareness. Our challenge was to bring all of these facets together under one unified message. Enter in the “Just One Reason” concept. We launched our new concept with the Click It or Ticket Campaign.
One reason is all anyone needs to buckle up. Using various media tactics such as TV, radio, digital video, outdoor boards, and online news sites, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers all across the state.
More than 87% reported the commercial increased their desire and willingness to always use a seat belt.
More than 97% of respondents reported that the “Just One Reason” message effectively communicated the importance of using a seat belt.
Marketing motivation and Wendt shenanigans worthy of a subscription.
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
You’ve put in the blood, sweat, and tears. You’ve launched the business, done the thing, or at least come up with a solid game plan. And
The roaring 20s, the Great Depression, the arrest of Al Capone, the marketing of sliced bread. 1929 holds a lot of history, some big some small,
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
Marketing motivation and Wendt shenanigans worthy of a subscription.
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
You’ve put in the blood, sweat, and tears. You’ve launched the business, done the thing, or at least come up with a solid game plan. And
The roaring 20s, the Great Depression, the arrest of Al Capone, the marketing of sliced bread. 1929 holds a lot of history, some big some small,
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
