Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads. One reason is all anyone needs to buckle up. Using various media tactics, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers across the state.
BRAND DEVELOPMENT
NATIVE CONTENT PUBLIC RELATIONS
TV & RADIO OUTDOOR BOARDS
DIGITAL ADS MOBILE
Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads. One reason is all anyone needs to buckle up. Using various media tactics, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers across the state.
BRAND DEVELOPMENT
NATIVE CONTENT PUBLIC RELATIONS
TV & RADIO OUTDOOR BOARDS
DIGITAL ADS MOBILE
The Montana Department of Transportation doesn’t have just one focus area, it has several – including impaired driving, seat belt usage, proper child passenger safety, and motorcycle awareness. Our challenge was to bring all of these facets together under one unified message. Enter in the “Just One Reason” concept. We launched our new concept with the Click It or Ticket Campaign.
One reason is all anyone needs to buckle up. Using various media tactics such as TV, radio, digital video, outdoor boards, and online news sites, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers all across the state.
More than 87% reported the commercial increased their desire and willingness to always use a seat belt.
More than 97% of respondents reported that the “Just One Reason” message effectively communicated the importance of using a seat belt.
Marketing motivation and Wendt shenanigans worthy of a subscription.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
Marketing motivation and Wendt shenanigans worthy of a subscription.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
