Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads. One reason is all anyone needs to buckle up. Using various media tactics, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers across the state.
BRAND DEVELOPMENT
NATIVE CONTENT PUBLIC RELATIONS
TV & RADIO OUTDOOR BOARDS
DIGITAL ADS MOBILE
Zero deaths and zero serious injuries on Montana’s roadways – that’s the goal. The solution? Making it personal. To bring a sense of responsibility to drivers everywhere, we asked Montanans why they choose to buckle up. Everyone’s why is different, but each reason is the key to a lasting impact on Montana’s roads. One reason is all anyone needs to buckle up. Using various media tactics, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers across the state.
BRAND DEVELOPMENT
NATIVE CONTENT PUBLIC RELATIONS
TV & RADIO OUTDOOR BOARDS
DIGITAL ADS MOBILE
The Montana Department of Transportation doesn’t have just one focus area, it has several – including impaired driving, seat belt usage, proper child passenger safety, and motorcycle awareness. Our challenge was to bring all of these facets together under one unified message. Enter in the “Just One Reason” concept. We launched our new concept with the Click It or Ticket Campaign.
One reason is all anyone needs to buckle up. Using various media tactics such as TV, radio, digital video, outdoor boards, and online news sites, we asked Montanans everywhere to consider what their “one reason” was. The “Just One Reason” campaign brought a sense of reality and responsibility to drivers all across the state.
More than 87% reported the commercial increased their desire and willingness to always use a seat belt.
More than 97% of respondents reported that the “Just One Reason” message effectively communicated the importance of using a seat belt.
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)