Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action. The campaign focused on real voices and their perspectives of why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encouraged people to make their voices heard.
WEBSITE VIDEO DIGITAL ADS
MOBILE SOCIAL MEDIA PRINT
Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action. The campaign focused on real voices and their perspectives of why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encouraged people to make their voices heard.
WEBSITE VIDEO DIGITAL ADS
MOBILE SOCIAL MEDIA PRINT
The campaign focused on real voices and their perspectives on why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encourage people to make their voice heard. An essential part of the campaign was to drive traffic to a custom website to learn more, and most importantly, encourage viewers to act by writing their legislators and editors of local papers.
The two month campaign delivered over 3.4 million impressions and drove close to 8,000 website visits.
The campaign overdelivered close to 1 million impressions, resulting in $10,000 of added value.
The website had close to 23,000 different pageviews in the two month window.
Marketing motivation and Wendt shenanigans worthy of a subscription.
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Marketing motivation and Wendt shenanigans worthy of a subscription.
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
