Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action. The campaign focused on real voices and their perspectives of why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encouraged people to make their voices heard.
WEBSITE VIDEO DIGITAL ADS
MOBILE SOCIAL MEDIA PRINT
Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action. The campaign focused on real voices and their perspectives of why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encouraged people to make their voices heard.
WEBSITE VIDEO DIGITAL ADS
MOBILE SOCIAL MEDIA PRINT
The campaign focused on real voices and their perspectives on why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encourage people to make their voice heard. An essential part of the campaign was to drive traffic to a custom website to learn more, and most importantly, encourage viewers to act by writing their legislators and editors of local papers.
The two month campaign delivered over 3.4 million impressions and drove close to 8,000 website visits.
The campaign overdelivered close to 1 million impressions, resulting in $10,000 of added value.
The website had close to 23,000 different pageviews in the two month window.
Marketing motivation and Wendt shenanigans worthy of a subscription.
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
When I was first hired by The Wendt Agency six years ago as a graphic designer, little did I know that just two short years later I would be assisting the creative department in producing full broadcast TV spots for a wide array of clients – from concept to production. And though it’s been a while since my first time on set, it still blows me away that I have been a part of 15 to 20 commercial productions over the past four years!
Not all astronauts make it to the moon. And not all wanderers get to see the pyramids. But when it comes to navigating through complex universes, you can bet Jennifer McKee, Wendt’s digital strategist, can find her way around.
Are you the business owner looking for ways to up your brand photography game? Feeling overwhelmed by all of the new equipment and techniques on the
Marketing motivation and Wendt shenanigans worthy of a subscription.
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
When I was first hired by The Wendt Agency six years ago as a graphic designer, little did I know that just two short years later I would be assisting the creative department in producing full broadcast TV spots for a wide array of clients – from concept to production. And though it’s been a while since my first time on set, it still blows me away that I have been a part of 15 to 20 commercial productions over the past four years!
Not all astronauts make it to the moon. And not all wanderers get to see the pyramids. But when it comes to navigating through complex universes, you can bet Jennifer McKee, Wendt’s digital strategist, can find her way around.
Are you the business owner looking for ways to up your brand photography game? Feeling overwhelmed by all of the new equipment and techniques on the
