Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action. The campaign focused on real voices and their perspectives of why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encouraged people to make their voices heard.
WEBSITE VIDEO DIGITAL ADS
MOBILE SOCIAL MEDIA PRINT
Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action. The campaign focused on real voices and their perspectives of why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encouraged people to make their voices heard.
WEBSITE VIDEO DIGITAL ADS
MOBILE SOCIAL MEDIA PRINT
The campaign focused on real voices and their perspectives on why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encourage people to make their voice heard. An essential part of the campaign was to drive traffic to a custom website to learn more, and most importantly, encourage viewers to act by writing their legislators and editors of local papers.
The two month campaign delivered over 3.4 million impressions and drove close to 8,000 website visits.
The campaign overdelivered close to 1 million impressions, resulting in $10,000 of added value.
The website had close to 23,000 different pageviews in the two month window.
Marketing motivation and Wendt shenanigans worthy of a subscription.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
Marketing motivation and Wendt shenanigans worthy of a subscription.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
