Industry Trends
Value of a Click
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
May 23, 2023
Montana Farmers Union
Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action. The campaign focused on real voices and their perspectives of why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encouraged people to make their voices heard.
WEBSITE VIDEO DIGITAL ADS
MOBILE SOCIAL MEDIA PRINT
Montana Farmers Union has understood the fragility in Montana’s food supply chain for some time. The pandemic brought this reality to the grocery store shelves and pantries of every Montanan. This not only caused the public to panic, but also confusion as to how something like this could happen. Montana Farmers Union recognized the need to educate the public on why food shortages happened and how food policies affect our communities’ food security. Goals of the campaign were to create awareness about the Montana food security issue, drive traffic to the landing page, and encourage people to take action. The campaign focused on real voices and their perspectives of why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encouraged people to make their voices heard.
WEBSITE VIDEO DIGITAL ADS
MOBILE SOCIAL MEDIA PRINT
The campaign focused on real voices and their perspectives on why food security matters. We worked with community members, farmers, ranchers, and business owners to create content that told the story of their individual experiences, educated viewers about why the break in the food supply chain happened, and encourage people to make their voice heard. An essential part of the campaign was to drive traffic to a custom website to learn more, and most importantly, encourage viewers to act by writing their legislators and editors of local papers.
The two month campaign delivered over 3.4 million impressions and drove close to 8,000 website visits.
The campaign overdelivered close to 1 million impressions, resulting in $10,000 of added value.
The website had close to 23,000 different pageviews in the two month window.
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
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There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)
Marketing motivation and Wendt shenanigans worthy of a subscription.
You’re running a shiny, new digital ad campaign and you want to make sure it’s working. How many people are clicking? And what are you paying
For ages, employees everywhere have sat in half-day meetings, sent emails that were far too long, and have spent hours endlessly brainstorming solutions to the one
There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art
To paraphrase the popular Mark Twain misquote, the reports of print’s death are greatly exaggerated. People have been predicting traditional print (daily newspapers, weekly newspaper, magazines)