Montana Lottery Monopoly Summer Scratch Campaign - The Wendt Agency

Montana Lottery

Montana Lottery

Monopoly Scratch Campaign

The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.

CAMPAIGN INCLUDED

Broadcast/Cable Television
Programmatic Digital Ads
Digital Video          Streaming TV
Streaming Audio         Social Media
Outdoor Boards         Radio

Monopoly Summer Scratch

The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.

CAMPAIGN INCLUDED

Broadcast/Cable Television
Programmatic Digital Ads
Digital Video          Streaming TV
Streaming Audio         Social Media
Outdoor Boards         Radio

  • Broadcast/Cable Television
  • Programmatic Digital Ads
  • Digital Video
  • Streaming TV
  • Streaming Audio
  • Social Media
  • Outdoor Boards
  • Radio

:30 COMMERCIAL

Programmatic Digital Ads

OUTDOOR BOARD

$ 0 Million

Total Sales

The family of games had very strong sales for the Lottery, at 2,660,000 in total.

$ 0 Million

Impressions

The campaign delivered over 3.1 million impressions with more than 900,000 video views.

0 % More

Activated

The Lottery had a 56% increase in average weekly tickets activated compared to a previous multiplier scratch campaign.

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Marketing motivation and Wendt shenanigans worthy of a subscription.

Industry Trends

A few highlights from 2023

At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to

Read More »
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On Set with Johnny

When I was first hired by The Wendt Agency six years ago as a graphic designer, little did I know that just two short years later I would be assisting the creative department in producing full broadcast TV spots for a wide array of clients – from concept to production. And though it’s been a while since my first time on set, it still blows me away that I have been a part of 15 to 20 commercial productions over the past four years!

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