The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.
Broadcast/Cable Television
Programmatic Digital Ads
Digital Video Streaming TV
Streaming Audio Social Media
Outdoor Boards Radio
The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.
Broadcast/Cable Television
Programmatic Digital Ads
Digital Video Streaming TV
Streaming Audio Social Media
Outdoor Boards Radio
The family of games had very strong sales for the Lottery, at 2,660,000 in total.
The campaign delivered over 3.1 million impressions with more than 900,000 video views.
The Lottery had a 56% increase in average weekly tickets activated compared to a previous multiplier scratch campaign.
Marketing motivation and Wendt shenanigans worthy of a subscription.
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
You’ve put in the blood, sweat, and tears. You’ve launched the business, done the thing, or at least come up with a solid game plan. And
The roaring 20s, the Great Depression, the arrest of Al Capone, the marketing of sliced bread. 1929 holds a lot of history, some big some small,
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
Marketing motivation and Wendt shenanigans worthy of a subscription.
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
You’ve put in the blood, sweat, and tears. You’ve launched the business, done the thing, or at least come up with a solid game plan. And
The roaring 20s, the Great Depression, the arrest of Al Capone, the marketing of sliced bread. 1929 holds a lot of history, some big some small,
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
