The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.
Broadcast/Cable Television
Programmatic Digital Ads
Digital Video Streaming TV
Streaming Audio Social Media
Outdoor Boards Radio
The Monopoly game where the winning is real – just pass go and collect $150,000! Montana Lottery’s 2022 summer campaign centered around a Monopoly themed scratch ticket. With a top instant prize of $150,000, opportunities to multiply winnings, and second chance Community Chest drawings, there were a lot of exciting features to promote. The well-known and nostalgic emotions connected with such an iconic game provided a perfect foundation to develop creative that came to life.
Broadcast/Cable Television
Programmatic Digital Ads
Digital Video Streaming TV
Streaming Audio Social Media
Outdoor Boards Radio
The family of games had very strong sales for the Lottery, at 2,660,000 in total.
The campaign delivered over 3.1 million impressions with more than 900,000 video views.
The Lottery had a 56% increase in average weekly tickets activated compared to a previous multiplier scratch campaign.
Marketing motivation and Wendt shenanigans worthy of a subscription.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Chicken suits, patio hangs, the occasional corn hole tournament—behind Wendt’s 96 years of excellence is a culture that values joy just as much as it does hard work. And few embody that spirit better than our administrative coordinator (and resident Bob Ross impressionist), Dallas. While her task load is a balancing act across our accounting, media, and production departments, where she really shines is bringing the fun (and a spontaneous dance party) to all the moments in between. From staying organized to keeping things light, Dallas is breaking down the heart, humor, and hustle behind her day-to-day.
Marketing motivation and Wendt shenanigans worthy of a subscription.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Chicken suits, patio hangs, the occasional corn hole tournament—behind Wendt’s 96 years of excellence is a culture that values joy just as much as it does hard work. And few embody that spirit better than our administrative coordinator (and resident Bob Ross impressionist), Dallas. While her task load is a balancing act across our accounting, media, and production departments, where she really shines is bringing the fun (and a spontaneous dance party) to all the moments in between. From staying organized to keeping things light, Dallas is breaking down the heart, humor, and hustle behind her day-to-day.
