Born from aspirations to bring the timeless tales of William Shakespeare directly to rural and under-served communities, Montana Shakespeare in the Parks has been enriching the lives of people in Montana, and beyond, for 50 years. At 50 years old, it was the perfect time to refresh their brand and we were honored they chose to bring Wendt to the table. We worked to ensure a balance of history and innovation – a reflection of the progressive lens in which they bring the works of Shakespeare to the world. Kicking the partnership off with our Brand Discovery Experience, we unearthed the true value and emotional connection they bring to their audiences through their performances and educational programs. We then developed their outward facing brand through a new logo and brand direction, website, show posters and programs, digital outreach, and more.