Wendt Case Study - The Wendt Agency

Mclaughlin

Enrollment Campaign

CAMPAIGN INCLUDED

BRANDING    STATIONARY    BRAND STORY

About the client

Mclaughlin research

Just beyond the Rocky Mountain Front, nestled among the river bottoms and sweeping plains of Central Montana, the McLaughlin Research Institute for Biomedical Sciences has been delivering cutting-edge science to the world since 1954. Despite the esteemed discoveries made every day by their team of revered scientists, their brand was still stuck in the past. Seeking a refreshed image that felt confident, modern, simple, and idealistic, they worked with Wendt to unearth a brand that reflected the depth of impact their work has on the world.

Publish

The Solution

A Unified brand

Wendt facilitated a brand discovery session and developed a new logo, distinct visual brand look, brand messaging and concepts, and new collateral reflecting the refreshed brand. The rebrand took them from an organization that appeared to be stuck in the past to a brand that was as modern and innovative as the scientific discoveries they make.

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