BRANDING STATIONARY BRAND STORY
About the client
Just beyond the Rocky Mountain Front, nestled among the river bottoms and sweeping plains of Central Montana, the McLaughlin Research Institute for Biomedical Sciences has been delivering cutting-edge science to the world since 1954. Despite the esteemed discoveries made every day by their team of revered scientists, their brand was still stuck in the past. Seeking a refreshed image that felt confident, modern, simple, and idealistic, they worked with Wendt to unearth a brand that reflected the depth of impact their work has on the world.
The Solution
Wendt facilitated a brand discovery session and developed a new logo, distinct visual brand look, brand messaging and concepts, and new collateral reflecting the refreshed brand. The rebrand took them from an organization that appeared to be stuck in the past to a brand that was as modern and innovative as the scientific discoveries they make.
Marketing motivation and Wendt shenanigans worthy of a subscription.
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
You’ve put in the blood, sweat, and tears. You’ve launched the business, done the thing, or at least come up with a solid game plan. And
The roaring 20s, the Great Depression, the arrest of Al Capone, the marketing of sliced bread. 1929 holds a lot of history, some big some small,
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
Marketing motivation and Wendt shenanigans worthy of a subscription.
I’m feeling nothing more than pride and awe that we are celebrating Wendt’s 95th birthday! We’ve come a long way since our start in 1929 when
You’ve put in the blood, sweat, and tears. You’ve launched the business, done the thing, or at least come up with a solid game plan. And
The roaring 20s, the Great Depression, the arrest of Al Capone, the marketing of sliced bread. 1929 holds a lot of history, some big some small,
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to