BRANDING STATIONARY BRAND STORY
About the client
Just beyond the Rocky Mountain Front, nestled among the river bottoms and sweeping plains of Central Montana, the McLaughlin Research Institute for Biomedical Sciences has been delivering cutting-edge science to the world since 1954. Despite the esteemed discoveries made every day by their team of revered scientists, their brand was still stuck in the past. Seeking a refreshed image that felt confident, modern, simple, and idealistic, they worked with Wendt to unearth a brand that reflected the depth of impact their work has on the world.
The Solution
Wendt facilitated a brand discovery session and developed a new logo, distinct visual brand look, brand messaging and concepts, and new collateral reflecting the refreshed brand. The rebrand took them from an organization that appeared to be stuck in the past to a brand that was as modern and innovative as the scientific discoveries they make.
Marketing motivation and Wendt shenanigans worthy of a subscription.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Chicken suits, patio hangs, the occasional corn hole tournament—behind Wendt’s 96 years of excellence is a culture that values joy just as much as it does hard work. And few embody that spirit better than our administrative coordinator (and resident Bob Ross impressionist), Dallas. While her task load is a balancing act across our accounting, media, and production departments, where she really shines is bringing the fun (and a spontaneous dance party) to all the moments in between. From staying organized to keeping things light, Dallas is breaking down the heart, humor, and hustle behind her day-to-day.
Marketing motivation and Wendt shenanigans worthy of a subscription.
There aren’t many people who can say they’ve spent nearly three decades at the same company—much less at an ad agency that’s been around since sliced bread hit the shelves. Lucky for us, we have Merle. Officially, she’s our Media Buyer. Unofficially? She’s Wendt’s resident history keeper, snack drawer curator, and all-around low-key legend.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
User-generated content, engagement rate, native content articles. Whether you’re trying to boost your marketing vocab, wow at your next meeting, or impress your boss (no judgment), we’ve got the go-to guide to get you there! Grab your notecards—we’re covering everything from banner ads to media kits…yes, they still make those.
Chicken suits, patio hangs, the occasional corn hole tournament—behind Wendt’s 96 years of excellence is a culture that values joy just as much as it does hard work. And few embody that spirit better than our administrative coordinator (and resident Bob Ross impressionist), Dallas. While her task load is a balancing act across our accounting, media, and production departments, where she really shines is bringing the fun (and a spontaneous dance party) to all the moments in between. From staying organized to keeping things light, Dallas is breaking down the heart, humor, and hustle behind her day-to-day.