West Yellowstone TBID Dallas Campaign - The Wendt Agency

West Yellowstone TBID

West Yellowstone TBID

DALLAS AIRPORT CAMPAIGN

Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful. 

CAMPAIGN INCLUDED

OUT OF HOME
RESPONSIVE WEBSITE DESIGN
SOCIAL MEDIA    VIDEO

DALLAS AIRPORT CAMPAIGN

Steps away from Yellowstone National Park, West Yellowstone is a highly desired travel destination for visitors from around the world. With a new direct flight added from Dallas to Bozeman (90 miles from West), we worked with our client to take advantage of communicating with 67 million passengers in the Dallas airport. To achieve success in this incredibly busy environment, we knew our placement and creative messaging needed to be bold and impactful. 

CAMPAIGN INCLUDED

OUT OF HOME
RESPONSIVE WEBSITE DESIGN
SOCIAL MEDIA    VIDEO

  • OUT OF HOME
  • RESPONSIVE WEBSITE DESIGN
  • SOCIAL MEDIA
  • VIDEO

AIRPORT SIGNAGE

Six digital videos were placed on 85-inch, high-definition, flat-panel screens throughout the airport, which helped paint the picture of a winter vacation experience by featuring outdoor recreation, wildlife watching, scenic landscapes, and the charming hospitality of West Yellowstone. Two very large static banners were also strategically placed in the airport with iconic photography and catchy headlines. A social media campaign accompanied the airport placement, helping to drive engagement with the hashtag and awareness of the flight.

100% Views

Social videos had close to 12,000 100% views.

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Website Visits

Campaign landing page had more than 1,500 visits in one month with over three minutes on average spent on the page.

VIDEOS

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