Central Montana Field Trip Campaign - The Wendt Agency

Central Montana

Central Montana

FIELD TRIP CAMPAIGN

Central Montana tourism wanted to continue to promote their region as a safe travel consideration, during the period of heavy Covid-19 restrictions.  With the disruptions of the school year and children and parents adjusting to learning at home, Wendt saw an opportunity to create the Field Trip campaign. The campaign was designed to reach families with school-age children throughout Montana and regional drive markets. Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans highlighting attractions and experiences, as well as downloadable activity sheets.  

CAMPAIGN INCLUDED

DIGITAL DISPLAY AND MOBILE      VIDEO
NATIVE ADS     BRANDED CONTENT
SOCIAL MEDIA     E-BLASTS      LANDING PAGE

FIELD TRIP CAMPAIGN

Central Montana tourism wanted to continue to promote their region as a safe travel consideration, during the period of heavy Covid-19 restrictions.  With the disruptions of the school year and children and parents adjusting to learning at home, Wendt saw an opportunity to create the Field Trip campaign. The campaign was designed to reach families with school-age children throughout Montana and regional drive markets. Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans highlighting attractions and experiences, as well as downloadable activity sheets.  

CAMPAIGN INCLUDED

DIGITAL DISPLAY AND MOBILE      VIDEO
NATIVE ADS     BRANDED CONTENT
SOCIAL MEDIA     E-BLASTS      LANDING PAGE

  • DIGITAL DISPLAY AND MOBILE VIDEO
  • NATIVE ADS
  • BRANDED CONTENT
  • SOCIAL MEDIA
  • E-BLASTS
  • LANDING PAGE

Click here to see the site in action

LANDING PAGE

Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans that highlighted specific attractions and experiences, as well as downloadable activity sheets for children to use before, during, or after their field trip. Communicating the protocols for traveling safely during the pandemic was top priority. With wide-open spaces and plenty of opportunity for social distancing, it wasn’t difficult to find attractions and destinations that could be experienced safely while providing learning opportunities for families.

:30 DIGITAL VIDEO

8 million Impressions

The one-month campaign delivered over 8 million impressions.

$ 0

Added Value

The campaign overdelivered more than 73,000 impressions, resulting in $6,840 of added value.

0

Total Users

Digital and social campaigns drove 21,512 unique users to the landing page with over 62,000 pageviews in one month.

E-BLAST SERIES

DOWNLOADABLE ACTIVITY SHEETS

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