Central Montana tourism wanted to continue to promote their region as a safe travel consideration, during the period of heavy Covid-19 restrictions. With the disruptions of the school year and children and parents adjusting to learning at home, Wendt saw an opportunity to create the Field Trip campaign. The campaign was designed to reach families with school-age children throughout Montana and regional drive markets. Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans highlighting attractions and experiences, as well as downloadable activity sheets.
DIGITAL DISPLAY AND MOBILE VIDEO
NATIVE ADS BRANDED CONTENT
SOCIAL MEDIA E-BLASTS LANDING PAGE
Central Montana tourism wanted to continue to promote their region as a safe travel consideration, during the period of heavy Covid-19 restrictions. With the disruptions of the school year and children and parents adjusting to learning at home, Wendt saw an opportunity to create the Field Trip campaign. The campaign was designed to reach families with school-age children throughout Montana and regional drive markets. Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans highlighting attractions and experiences, as well as downloadable activity sheets.
DIGITAL DISPLAY AND MOBILE VIDEO
NATIVE ADS BRANDED CONTENT
SOCIAL MEDIA E-BLASTS LANDING PAGE
Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans that highlighted specific attractions and experiences, as well as downloadable activity sheets for children to use before, during, or after their field trip. Communicating the protocols for traveling safely during the pandemic was top priority. With wide-open spaces and plenty of opportunity for social distancing, it wasn’t difficult to find attractions and destinations that could be experienced safely while providing learning opportunities for families.
The one-month campaign delivered over 8 million impressions.
The campaign overdelivered more than 73,000 impressions, resulting in $6,840 of added value.
Digital and social campaigns drove 21,512 unique users to the landing page with over 62,000 pageviews in one month.
Marketing motivation and Wendt shenanigans worthy of a subscription.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
Marketing motivation and Wendt shenanigans worthy of a subscription.
HOW TO RENAME WITH CONFIDENCE Thinking about changing the name of your business or organization? Starting the renaming or rebranding process can be an exciting journey,
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!
As we close the chapter of 2024, we find ourselves reflecting on the incredible milestone of 95 years in business. 2024 was a year of creativity,
The Wendt Agency is a full-service communications company. We work in partnership with our clients to create and implement strategic outreach efforts to meet their goals.
