Project Description

MDT Logo
MDT Logo

Central Montana Field Trip Campaign

Central Montana tourism wanted to continue to promote their region as a safe travel consideration, with ongoing COVID-19 restrictions.

With the disruptions of the school year and children and parents adjusting to learning at home, Wendt saw an opportunity to create the Field Trip campaign. The campaign was designed to reach families with school-age children throughout Montana and regional drive markets.

ELEMENTS

Digital Display and Mobile • Video • Native Ads • Branded Content
Social Media • E-blasts • Landing Page

Central Montana Field Trip Campaign

Central Montana tourism wanted to continue to promote their region as a safe travel consideration, with ongoing COVID-19 restrictions.

With the disruptions of the school year and children and parents adjusting to learning at home, Wendt saw an opportunity to create the Field Trip campaign. The campaign was designed to reach families with school-age children throughout Montana and regional drive markets.

ELEMENTS

• Digital Display and Mobile
• Video
• Native Ads
• Branded Content
• Social Media
• E-blasts
• Landing Page

LANDING PAGE

Click here to see the site in action

Central Montana's website on mobile responsive devices including a desktop computer, tablet, and computer

LANDING PAGE

Click here to see the site in action

Central Montana's website on mobile responsive devices including a desktop computer, tablet, and computer

Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans that highlighted specific attractions and experiences, as well as downloadable activity sheets for children to use before, during, or after their field trip. Communicating the protocols for traveling safely during the pandemic was top priority. With wide-open spaces and plenty of opportunity for social distancing, it wasn’t difficult to find attractions and destinations that could be experienced safely while providing learning opportunities for families.

Messaging and content focused on attractions that were both fun and educational. A robust landing page was developed to house content that was curated by subject matter and included lesson plans that highlighted specific attractions and experiences, as well as downloadable activity sheets for children to use before, during, or after their field trip. Communicating the protocols for traveling safely during the pandemic was top priority. With wide-open spaces and plenty of opportunity for social distancing, it wasn’t difficult to find attractions and destinations that could be experienced safely while providing learning opportunities for families.

:30 DIGITAL VIDEO

:30 DIGITAL VIDEO

FAST FACTS

The one-month campaign delivered over 8 million impressions.

The campaign overdelivered more than 73,000 impressions, resulting in $6,840 of added value.

Digital and social campaigns drove 21,512 users to the landing page.

Facebook dynamic ad had a CTR of 1.92% and resulted in 7,115 landing page views.

In one-month, the website had over 62,000 different pageviews.

FAST FACTS

The one-month campaign delivered over 8 million impressions.

The campaign overdelivered more than 73,000 impressions, resulting in $6,840 of added value.

Digital and social campaigns drove 21,512 users to the landing page.

Facebook dynamic ad had a CTR of 1.92% and resulted in 7,115 landing page views.

In one-month, the website had over 62,000 different pageviews.

DIGITAL AD

DIGITAL AD

E-BLAST SERIES

Central Montana html on a tablet
Central Montana html on a phone
Central Montana html on a tablet

E-BLAST SERIES

Central Montana html on a tablet
Central Montana html on a phone
Central Montana html on a tablet

DOWNLOADABLE ACTIVITY SHEETS

Charlie Russell activity sheet
Lewis and Clark activity sheet
Water activity sheet